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People spending less time in home & more time outside
news paper reading in morning seeing tv at night
switching channels during adds
How Companies has to reach customers?
What about day time most decisions are made?
How customers attentions can be grape?
BUSINESS PLAN
INTRODUCTION
The trend of human beings is changing as
digital aria why an outdoor advertisement can be
changed to digital?
Digital screen advertising is an audio visual
captive audience network of LCD TVs, Strategically
placed in high traffic areas where people of
identifiable demographics congregate. The TVs
attracts full viewer attention through targeted and
entertaining content.
TYPES
• Digital out-of-home refers to dynamic media
distributed across placed-based networks in
venues including but not limited to cafes,
bars, restaurants, health clubs, colleges,
arenas and public spaces.
• It includes stand-alone screens, kiosks, and
interactive media found in public places.
Digital Out Of Home
Non-Digital out-of-home refers to
other types of media distributed
across physical spaces. These are:
Non - Digital Out Of Home
Market in India
Operations
Company over view
• Only dealing with digital out home adds.
• Initial operations only in Karnataka
• Banglore, Mysore, Manglore and Hubli.
• Using 2 to 3 screens in a city.
• Space acquisition on the basis of rent.
• Every screen is covered with insurance.
• Buget 20 crores
DETAILS OF SCREENS
CITIES SCREENS
Banglore 5
Mysore 2
Manglore 3
Hubli 2
Total 10
• Mobile companies
• Insurances
• Garment’s brands
• Educational institutes
• Banks
• Computer’s companies
• Shop level companies
• Mobile network companies
AD USING CO & AGENCIES
– Broad coverage
– Attractive
– Low Cost
– Creativity
– Reminder
– ECO Friendly
Benefits
THANK YOU

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Business plan digital media

  • 1. People spending less time in home & more time outside news paper reading in morning seeing tv at night switching channels during adds How Companies has to reach customers? What about day time most decisions are made? How customers attentions can be grape?
  • 3. INTRODUCTION The trend of human beings is changing as digital aria why an outdoor advertisement can be changed to digital? Digital screen advertising is an audio visual captive audience network of LCD TVs, Strategically placed in high traffic areas where people of identifiable demographics congregate. The TVs attracts full viewer attention through targeted and entertaining content.
  • 5. • Digital out-of-home refers to dynamic media distributed across placed-based networks in venues including but not limited to cafes, bars, restaurants, health clubs, colleges, arenas and public spaces. • It includes stand-alone screens, kiosks, and interactive media found in public places. Digital Out Of Home
  • 6. Non-Digital out-of-home refers to other types of media distributed across physical spaces. These are: Non - Digital Out Of Home
  • 9. Company over view • Only dealing with digital out home adds. • Initial operations only in Karnataka • Banglore, Mysore, Manglore and Hubli. • Using 2 to 3 screens in a city. • Space acquisition on the basis of rent. • Every screen is covered with insurance. • Buget 20 crores
  • 10. DETAILS OF SCREENS CITIES SCREENS Banglore 5 Mysore 2 Manglore 3 Hubli 2 Total 10
  • 11. • Mobile companies • Insurances • Garment’s brands • Educational institutes • Banks • Computer’s companies • Shop level companies • Mobile network companies AD USING CO & AGENCIES
  • 12. – Broad coverage – Attractive – Low Cost – Creativity – Reminder – ECO Friendly Benefits