1. Vol 1, Issue 4
February-March, 2011
Pg 8
We Storm
Pg 3
The Industry
Dr. Shashikala Gurpur
Adds More Woman Power
Pg 3
Tete-a-tete
With PAT
Pg 11 Pg 4
Bouquets
Pg 5 Basketball
All The Way Pg 5
Wunderdogs
In The land Of Industry Exposure
The Narmada

2. Dr. Shashikala Gurpur on And PAT came the response...
National Law Commmission A tete-a-tete with Professor Atul Tandon
Rochelle Jobard
Vishal Abhyankar
of graduate and postgraduate These are just a few of her many Most of us would have heard Senior Professor at MICA.
teaching, advocacy and research achievements and talents. Here of those unbelievable instances His session was quite an eye-
experience along with around 3 is wishing her many more such of major brands messing up opener to the various cultural
years of corporate and legal advisory glories. We do hope she will communication in different nuances and intricacies
experience enabling research, have the voice of the average countries around the world. Take that need to be taken into
publications and/or working of woman and girl child given for instance when Kentucky Fried consideration when brands
innovative ideas with strengths such a hearing in the government. Chicken entered the Chinese decide to communicate with a
as leadership abilities, persuasive market, to their horror they global audience. The students
skills, communication and team skills. discovered that their slogan "finger analyzed famous ad campaigns
lickin' good" meant "eat your that had great impact
fingers off ”! Or when Pepsi entered worldwide such as Nike,
Her list of accolades is long the Chinese market a few years United Colours of Benetton,
and full of meaningful work. In ago, the translation of their slogan HSBC amongst others.
It is with great pride that we 2008, she gave a presentation at One important point made
"Pepsi Brings you back to Life"
announce the nomination of Dr. the International Delegation to by PAT was that there are two
turned out to be a little more literal
(Mrs.) Shashikala Gurpur Murphy, Dundee, UK; IALS, Canada. She kinds of advertisement - those
than they intended. In Chinese, the
Director, Symbiosis Law School, also initiated the Community Legal that win awards and those
slogan meant, "Pepsi Brings Your
to the National Law Commission, Service on Community Lawyering that actually help sell the
Ancestors Back from the Grave"
Government of India. product. PAT’s sessions were
in collaboration with City University All these cross cultural gaffes
of New York School of Law, USA committed by major brands extremely informative and
Dr. Gurpur has a doctorate in and set up the Permanent Legal gave us a fresh perspective PAT
worldwide were dealt with
International Law with 15 years Care Centre in Pirangut Village. on branding and marketing.
in detail by Professor Atul
Tandon, former Director and
Ramesh Ramanathan invokes the fervour of
PR & Advertising
Swades Workshop
Vatsala Dimri Synjini Nandi
The 62nd Republic Day was in New York and returning to India.
The four day workshop with
celebrated enthusiastically by He spoke about how he, along with
Mr. Aughi Dalton and Mr.
the Staff and Students of SIMC, his wife, started Janaagraha as a
Sudarshan Shrinivasan was
SIBM, SCDL and Symbiosis movement to encourage people's
refreshingly original. Mr.
Society, Bengaluru. The function participation in public governance.
Aughi Dalton, Director,
was hosted by SIMC Bengaluru. He discussed about the various
Learning Innovations,
The day started with flag problems that India is facing and
Mumbai is a Brand Consultant Mr. Sudarshan Shrinivasan
hoisting by the Guest of Honour, the important measures to be
who conducts workshops
Mr. Ramesh Ramanathan, taken in order to resolve them.
for corporates. He is also a
Co-Founder, Janaagraha. He He motivated the students by
visiting Faculty at Jamnalal Cotton, Golden Tobacco, Citibank,
is also the National Technical underlining the importance of the
Bajaj Institute of Management Enercon, Asian Paints, Goodlass
Advisor, Jawaharlal Nehru Urban day and also emphasized that as
Studies, Mumbai, NMIMS, Nerolac, Merck and Godrej. He
Renewal Mission, Government responsible citizens, it was their Mr. Aughi Dalton
Amity Global Business School gave the students a thorough insight
of India and Principal Advisor duty to make an effort to bring about
and several other leading into the advertising world and also
to the Government of Rajasthan the change they wanted to see in
B-Schools. He has worked on conducted certain exercises to foster
with regard to State Urban the society. The interaction was an
a wide range of products and creative thinking. For the first time Plus conducted sessions on
Reforms and has decades of overwhelming experience for all.
were presented by the students. services such as Taj Group of the students tried their hands at Public Relations. He conducted
experience in urban microfinance. The Program was efficiently
The Celebrations ended Hotels, Raymonds, Amul Milk ad film making which turned out a mock press conference which
Mr. Ramanathan shared his hosted by Pooja Pillai, SIMC
with a vote of thanks by products, Limca, U.P. Tourism, to be a great learning experience. was a total learning experience
experience of leaving his successful and Shalin Kotia, SIBM. Various
Himadri Garg, Vice President, Saffola, Life Insurance, Mr. Sudarshan Shrinivasan, for the students.
career as a high-flying Citibanker cultural activities and speeches
Piramal, Siemens, Greaves President of Prognosys Perception
3

3. Wunderdogs Speedy Gonsalves The World is our Oyster
Srishti Modi Winners - Boys Vishal Abhyankar Avranil Kumar Das
We, the passing out students, had a bonanza -
the Outbound Training Program at the Eagle
Underdogs Ridge Resort which made for a great memory
bank. Memories shared to be told in posterity:
Nikhil Pandit beautiful, happy and bright. There were as
Mohammed Sahle many as nine activities, each of them being a
Siddharth Khandelwal group task with a time-limit and a marking
matrix. The entire batch was divided into two
Lathan Zoa Sikha
groups. Each new activity saw a new leader.
Varun Deshpande The entire exercise saw the emergence of some Surya Yeramilli
brilliant tactics and ideas in completing tasks.
This spanned over two days. The kaleidoscope
of memories was the camaraderie, the cool
The Sports and Adventure Club, Winners - Girls breeze, the unification, the laughter, the
SAC, organized an intra-campus
green trees, the singing, the sleepless sky, the
basketball tournament. The
dancing, the unspoken whisper, the untouched
players as well as the cheering
In a gaming competition dew - memories old and new, all celebrating
crowd displayed unparalleled
Kunga Sangma organized by SIBM, SIMC- B the spirit of the times, small, big and in
energy and enthusiasm. There
senior student, Hitesh Dagar between, that they lived together for now and
was a lot of excitement in the Snehi Sheshtha won the first prize at the Need forever at that magical place called SIMC- B.
air with everyone exuberantly
supporting their respective Suklangin for Speed competition. It was
teams. Ironically, the ‘Underdogs’ tough, but Hitesh sure proved
Riti Arora to be a Speedy Gonsalves
won the Boys’ Tournament,
emerging Wunderdogs, while bagging the first prize.
the SIBM seniors’
won the Girls’ Tournament.
team Kaveri meets ride, some golas and lots of shopping. The feedback from the MICA faculty
Narmada The second day saw interaction with was thus, “students everywhere are
the MICA faculty facilitated by Mr not very different, they all are equally
Colossus 2011 Shweta Goud
Alan D’Souza. This was followed intelligent and enterprising”. The
Vishal Abhyankar
A trip to bring the by lunch and high tea sponsored by Ads presented by the students were
SIBM organized Collosus 2011, which included like-minded together, a SIMC- B. Students got an also well received. Our students got
a number of events from Stunt Mania, Fashion friendly visit to MICA. excellent chance to interact and to see some of the work by the MICA
Show, Rock Concert, Ad Film Making to gain knowledge and different students and their curriculum.
Symbiosis Business Bazaar, Basketball and many The trip kicked off on a perspectives to varied issues.
other competitions. The event was covered 36 hour journey in the
by VJ Siddharth from MTV, one of the main train, wherein we had a
sponsors of the event. All the events were whole bogey chartered.
organized on our campus and saw participation Fighting boredom,
from a lot of colleges across the Country. hunger, heat and sleep,
VJ Siddharth at Colossus 2011 they finally reached their
The Biking Fashion Show destination, red brick
Daredevils at Colossus by buildings adorning the
SIMC-B colour of nature and
seniors. beauty, MICA, a campus
located in the heartland
of rural Gujarat.
Ahmedabad Darshan was
the highlight of the first
day with a hot air balloon
Prof. Maya Chakravarti Vishwanathan and Mr. Alan D’Souza with the MICA
Faculty and Team SIMC- B
4 5

4. DRAMA STYLE
BEEN THERE MIND POWER
FROLIC
DONE THAT !
DANCE
LAUGH
ACTION
6 7

5. Find us at Zee Television, Coral Research, Ipsos Indica Research, Insight Instore, Creativity Revisited
Suparana Roy CNN IBN, Beehive Communications, O&M, Percept Picture Company,
Edstrom, Edelman, Weber Shandwick, Integral PR, Hanmer MSL, These are a couple of creative works by the
Group M, Vogue, Idea Spice, Spykar, Fever 104 FM amongst others. students of SIMC- B.
Print Ad by Uchit Gupta
Live Projects Photographed by Shweta Goud
Sumit Kaushik
SIMC- B students are actively involved throughout
the year in live projects. Some of the projects that they
have undertaken are presented here:
Scripting- Hindi and English for Corporate Film
Worked in Production Department. for ‘Elken Bio Pure’
International Cross-cultural theatre festival at Man- TBWA Tequila.
chester, UK- “Contact the world 2010 theatre festival”. Students: Sayantan Ray, PM Arun, Pradyumna
Student: Shrey Gandhi Narahalli, Priyanka Jayaraj
Strategic Communications & PR Council. Branding and Social Marketing
Media Centre Management for TIE Entrepreneurial Outward Insights (Mumbai)
Summit 2010. Student: Shweta Goud
Student: Sumit Kaushik
Research, Analysis & Report
Members of the Planning Team Infollion Research Services Pvt. Ltd
Event “Sambhrama” – Annual Family Day of Infosys, Student: Shrey Gandhi
Jaipur.
Students: Gaurav Narula & Ritesh Verma Factual Description of Events
Chandra Trio (Jaipur)
Internet Advertising on Yahoo Search Engine. Student: Arushi Mathur
Suksh Technology, Bangalore.
The placements Season kicked off on a
Students: Gaurav Narula, Harsh Kathotia Event Management
high note with Zee Television coming
Vasanthratna (Bangalore)
in and absorbing three students
Analyzing Relationship between Customer & Students: Swapnil Pandey, Snigdha Sharma,
in one swipe for the profiles of
Company Naveen Tanwar.
Marketing, Programming and Media
Jindal Saw Ltd, Bangalore
Research. Students are up for grabs
Student: Gaurav Narula Media Planning and Understanding
in diverse roles such as as Marketing,
Mantrin Advergatising
Ad Sales, Business Development,
Survey on Bangalore Traffic Conditions Research Analysis and Report
Market Research, Media Research,
Bangalore Traffic Department Usha International Ltd Market
Programming & Content Promotion,
Students: Snigdha Sharma, Ankita Pal and Harsh Student: Disha Birdie
Designing & Visualizing, Corporate
Kathotia
Communication, Events and BTL
Consumer Behavior of VIVEL Soap, Analysis and Pitch to Presentation
Promotions.
Report. Entranceforms.com
ITC (Kolkata) Students: Pradyumna Narahalli, Srishti Modi
8 9

6. The Digital Ensemble all of them offer the same services, none greater,
none lesser and surprisingly all of it seems to go Hall Of Fame
Surya Yerramilli back to one single channel – the World Wide Web.
The real competition exists in the race to cast more
The dawning of the new millennium paved way to impressions on as many users as possible. Appreciation
“
many great inventions but the one thing that took The last decade saw a great uprising of the digital Mail for PRAD
the world by storm was perhaps the emergence of era but ladies and gentlemen, you haven’t seen I am very impressed wth this Times:
Digital Media. A new platform which not only is anything yet. Expect bigger things from this outstanding woman (Ishita
“ Rochelle Jobard is truly dedicated to
opening new avenues but is also bringing the people
of the world closer to each other, now one wouldn’t
platform in the coming years as both marketers and
consumers slowly start realizing its potential and
Mehta) and give her my strongest
recommendation for roles “ I am very impressed
with the contents of
her craft and has by far been one of
the best student interns to have ever
even start to imagine in how many ways. Social start shifting focus to this new side of the world.
”
which require intelligence, the News letter and worked with CERE.
Networking was probably the ultimate organization, communication skills, also the happenings
breakthrough in the digital space during the past
decade with popular websites like Facebook and acebook is the Buzz word:
service and a positive attitude.
” at SIMC Bangalore.
Wish I was there to
witness these
Twitter taking the lead. You know that there’s bound
to be big business involved when there’s a fresh
industry out there which has the potential of
Says afaqs
Neha Mishra Sreenesh Bhatt
”
interesting events.
Dr. Rashneh N. Pardiwala
Planning Director - Mr. Dilip Londhe Founder & Director, CERE
attracting sellers, consumers and marketers all Strategic Planning
on to a single podium. That’s the place to be and “Buzz” is about the excitement around brands as Ogilvy & Mather, Bangalore
make your voice heard.90% of internet friendly seen from the point of view of the consumers. In
citizens around the globe use online channels to other words, it is the story of brands that the users
compare and find the best prices of a product before enjoy talking about. Just as conversation ebbs and
flows, so does interest in a brand. Facebbok tops
It’s Yesterday Once More
purchasing it. This is what Branding is coming
down to, Differentiation - as in the actual sense, the list in this category followed by Blackberry and
no other medium offers the power to analyse and Tata Docomo. The most striking aspect of this year's
poll is the number of new brands that have entered
educate yourself about the differences between ich I o know
the list - and that too at the very top. In fact, four tak e wh erish... one It is crucial t
competing brands as much as
A mis like to ch K. Das me Qui
to do
the online consortium does. of the five top brands weren't even in the 2010
uld ni l C – So n!! mad
te s
imp what NOT
shortlist: BlackBerry, Tata Docomo, Volkswagen and wo - Avr
a IM to hta ew ly parna Roy
So, when was the last time you walked into a Mall
s in S Y but ita Me as t - the b - Su
ear
Micromax. The other trend is the domination of the
and received a Bluetooth message on your mobile? LA - Ish o `s
ettl est dec
Mobile media is another such channel which was upper echelons by brands from the mobile space.
T w o y a REP e do i
The report clearly shows that brands like Facebook et m
e
r ets..will - Ru wn’ sion I e
g elf, no reg
left underutilized during the past two years. On
contrary, mobile media has attracted many and Blackeberry are here to stay and would
o vered mys ssel in SIM ver
re I redisc C Fern C
place whe pent at SIM
surely take the majority of the share of attention
youngsters to adapt to the new platform as the A ent s - Ripple Parekh and
ez
every mom
tech savvy youth find it to be a value added service as well as the share of wallet in days to come.
cherish
which is being offered by companies. It would be
why;
Source: afaqs.com ith a why not? n
ed w
interesting to know that a vast majority of
It was something unpr a
people who receive such communication are likely to edictable which in the Start ng with a aghuram
i R
entertain these messages by accepting them as end was right, and we
had the time of our liv finish Neeraja
most of them offer information for free. With new es -
age software being developed for smartphones like - Varsha Hegde
“Oxicash”, users now have more power
given to them, right at their fingertips. The
So much for competition on the digital front - very G
coo E/PI pr
ise was rain rdin oces
Microsoft launched its much publicised search xerc of b od fun a
& so ted!! GE s was ve
le e d a lot rt peri
ho an
engine “Bing” in 2009 and hoped to bring in a big w o a qu was proc ry w
The active ry sh of a
ther lity tim the GD ess was ll
e
duel with Google, but did you ever realize that you
in
r
te ng in
mi
a ve motto otally
the was
t Back to fr th
e all
o
e&
h
e ne ver aga ope to had
... w
e
can be taken to another search engine with help stor e...Like ercise quired
of one? Try “Googling” Bing or try to search for
“Google” on Excite and so on, it’s as simple as that
m
C
x
of ti ...this e x and r ng.
o
SIM f the b x think
e
i the Future the
s
xt 2y in &
for b tudents r ... :) Th that to
eing an an
be
o
t o he bo so n d the j ks to al
ou ury
to switch. Then what’s the scope of competition on of t
ice t
o us pan l
such a platform one might wonder, well virtually out !!! el
Illustration by Russell Fernandez
Aparna Goel Sagun Nagar
10 11

7. The Literary Team
Clockwise from L-R: Srishti Modi, Synjini Nandi,
Russel Fernandez, Vishal Abhyankar,
Avranil K. Das, Vatsala Dimri,
Neha Mishra, Naveen Tanwar,
Suparna Roy,
Rochelle Jobard,
Sumit Kaushik,
Shweta Goud
The Inkslingers
With the seniors passing out as the Pioneer Batch of SIMC- B, we, the Inkslingers bring you the last Issue
of PRAD Times of the Academic year 2010 - 11. We create this Issue with great joy as well as a little bit of
nostalgia. Publishing PRAD Times has been the most meaningful as well as exciting endeavour during
our times at SIMC-B. We are proud to say that PRAD Times is our creation, and it is
very dear to all of us. All the best to the Senior batch and lots of luck to the Juniors.
As this is our last issue for the year, we would like to take this opportunity to give credit to our senior
members, who will not be able to work with us on the next issue and who have been an integral part of
our team, without whom it would not have been possible for us to regualrly deliver this newsletter to you.
Suparna Roy Neha Mishra
The bubbly critique of the Inkslingers, she lives upto The silent slinger of the Inkslingers, she made sure that
the name of an Editor. Always looking for gramatical the work was done on time. Her inputs were valuable
mistakes and making sure that every dot is in place. and she always gave a new angle to our thoughts.
Together they have been the best co-ordinators that we could have had. The Inkslingers thank them truly
for their valuable contribution to PRAD Times and wish them all the very best for their future endeavours.
Special thanks to: Russel Fernandez He created the Inkslingers Logo as well as the original
Design and Layout of the newsletter. The ink splashes theme that you see in every
issue, including this one, was his idea. We owe our kickstart to creativity to him.
Editors Suparna Roy Neha Mishra
Shweta Goud Vishal Abhyankar
Layout Vishal Abhyankar Synjini Nandi
Designs Naveen Tanwar Shweta Goud
Reporters Avranil Kumar Das Rochelle Jobard
Srishti Modi Vatsala Dimri
Sumit Kaushik
This is the e-Newsletter of Symbiosis Institute of Media & Communication, Bengaluru. For any suggestions or feedback, please mail us at
inkslingers@simc.edu.in
www.simc.edu.in
12