This document summarizes Joan Magretta's book on management. It discusses several key topics: - The main function of management is to develop new ideas and deal effectively with change while maintaining core values. - Management helps create value for shareholders and customers. A business model outlines how an organization will create value for all stakeholders. - Strategy helps a company compete by choosing market segments and deciding which markets to serve. - Organization involves determining boundaries, the organizational chart, and lines of authority to achieve goals. - Effective management balances the present and future through innovation while managing uncertainty. Delivering results requires focus on continuous improvement, resource allocation, and quality.

1. WHAT MANAGEMENT IS
HOW IT WORKS AND WHY IT’S EVERYONES BUSINESS :- BY JOAN MAGRETTA

2. M.B.A AND
P.HD from
Harvard .
She was the
strategy editor
during the 1990
Partner in Bain
and company a
leading
management
consulting firm.
ABOUT THE AUTHOR

3. MAIN FUNCTION OF MANAGEMENT
To develop new ideas
Dealing with the
change is one of
managements more
difficult responsibility
but dealing effectively
with change requires a
clear understanding of
what does not change.
Necessary too achieve
a organizational goal .

4. DESIGN:Why people work togeather and how.
A group of people get togeather
and exist as an institution that we
call company.
So they are able to accomplish
something collectively that they
could not accomplish sepreately.
They make a contribution
to society.
A phase which sounds trite
but is fundamental.

5. VALUE CREATION: price is what you pay, value is what you get.
CREATING A VALUE FOR SHAREHOLDER
CREATING A VALUE FOR CUSTOMER

6. BUSINESS MODEL : converting insight to enterprise
A business model is a set of assumption about how an organization
will perform by creating value for all player on whom it depends , not
just its customers.
• The discipline of management operates from a theory of the business , from a
model of how the whole system will work.
• If you fail to achieve the results that you expected you re-examine your
model ,as eurodisney did . It is the managerial equilent of the scientific
method , starting with hypotheses,which are then tested in action and
revised when necessary.

7. Strategy
helps in to
compete
with
competitors.
Strategy helps in to
choose which
segment of
consumer you have
to target and which
market you have to
serve
S
T
R
A
T
E
G
Y

8. ORGANIZATION:- WHERE TO DRAW THE LINE
FIRST :- BOUNDARY LINE
It’s separate what’s inside and
what’s outside.
How the whole is divided into working
units&how each parts relates to the
others
SECOND:- THE LINE OF THE
ORGANIZATION CHART
Who gets to decide what,and how the
internalgame is played.
THIRD:- LINE OF AUTHORITY
Management helps in to
achieve the organizational goal
or to provide a superior value
for their customer.

9. THE REAL BOTTOM LINE:-MISSION AND MEASURES
To make organization purpose tangible
Executive must answer the question
In search of the universal mission
Mission critical

10. BETTING ON THE FUTURE:-INNOVATIOJ AND UNCERTAINTY
Juggling the
present and the
future
Thinking inside
the box
Good
management is
entrepreneurial
The information
you need

11. DELIVERING RESULTS :-FIRST, YOU FOCUS
BEATING
YESTERDAY
RESOURCE
ALLOCATION
QUALITY
REVOLUTION

12. AT LAST BUT NOT THE LEAST
THANK YOU