A presentation I made during my summer internship at HPCL for pitching HPCL's offering in a B2B environment.

1. HUDSON GROUP- HPCL

2. HPCL- ABOUT US
Our Vision:
 To be a World Class Energy Company known for caring and delighting the customers with high quality
products and innovative services across domestic and international markets with aggressive growth and
delivering superior financial performance. The Company will be a model of excellence in meeting
social commitment, environment, health and safety norms and in employee welfare and relations.
Government of India enterprise, of Navratna Status
Fortune 500, Forbes 2000 Company
Annual Turnover of 1,69,011 Crores INR
Marketing Network comprises of
 13 zonal offices in Major Cities
 101 regional offices

3. THE PROPOSAL
HPCL has over 12000 outlets placed at strategic locations through out the country.
Hudson Group, after entering into this agreement, could open its outlets and/or place
its kiosks at any of these outlets through out the country.
If ready space is not available, it may be made so, depending on the requirements
of Hudson Group, and the availability of resources with HPCL.
Just one agreement needs to be signed in order to gain access to all the spaces HPCL
has to offer, all over India.
We prefer fixed monthly rentals equaling to approximately 15% RoI.

4. WHY HPCL?
Wide reach across the country
More than 12000 retail outlets covering all major cities, towns and highways.
A preferred fuel brand.
Huge Captive Customer Base.
High footfalls
Fuelling stations- Retail outlet opportunities for Hudson Group- at strategic locations
in all Major Cities
Offering one stop shop to customers for their other-than-fuelling-needs.

5. VARIOUS NON-FUEL ACTIVITIES AT HPCL OUTLETS
ATMs
Eateries/ Restaurants
Convenience Stores
Specialty Stores
Book Stores
Gift Shops
Florists
Tyres, Batteries, Accessories
Insurance
Vehicle Care Centers

6. OFFERING
We offer our captive customer base and our retail network
Provide space for your store at our retail outlets
Provide space for your product promotion at our Retail Outlets
Provide space for visibility of your brand at our outlets
Win-Win situation for your Company, HPCL and customers!

7. WHAT’S IN IT FOR HUDSON GROUP
Location
Number of
Opportunities
Range of Area
Available (sq ft)
Chandigarh
10
250-2400
JALANDHAR
7
300
DELHI
5
65-300
Shimla
4
130-225
Jammu
2
500-800
Panipat
4
300-500
Gurgaon
2
250-1200
Bhatinda
2
1200-1500
Refueling stations at strategic locations across
India would help in your expansion
Excellent reach and connectivity offered, as our
retail outlets are at strategic locations, through
out the country covering all major cities and
highways
Petrol Pumps witness high number of footfalls,
excellent to increase your brand awareness.

8. WHY OPEN UP AT A PETROL PUMP AND NOT A
CONVENTIONAL STORE?
Petrol Pumps witness an incomparably high number of footfalls. It would boost your
brand awareness immensely!
Streamlining operations: Petrol pumps are adjacent to major and wide roads, unlike
the conventional stores which are tucked away in the interior, sometimes inaccessible
even by a two wheeler.
Outreach: You would be closer to your customers, and the customers would be close to
you. Coupled with the increased brand awareness, your sales should witness a spike.
Security: Petrol Pumps are manned 24x7. Water and electricity connections are also
stable and consistent.
Petrol Pumps are landmarks themselves! People would name your store to help others
navigate. This is the closest to word-of-mouth a store can get you!

9. HPCL’S VARIOUS BUSINESS ASSOCIATES

10. HPCL’S VARIOUS BUSINESS ASSOCIATES- THE LIST GOES ON

11. CONTACT
Prateek Singh (email: pgp12110.prateek@iimraipur.ac.in , Ph.: 9968596590)
Summer Intern from IIM Raipur
Trainee, ARB Division
HPCL, North Zone Regional Office
Under the Guidance of
Mr. P. P. Ganguly (email: ppganguly@hpcl.co.in , Ph.: 9899570650)
Chief Manager, Allied Retail Business (ARB), Branding and Training
Hindustan Petroleum Corporation Limited
North Zone Regional Office