Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

45084928 bussiness-plan

1 784 vues

Publié le

business plan

Publié dans : Business
  • Identifiez-vous pour voir les commentaires

45084928 bussiness-plan

  1. 1. BUSSINESS PLAN An innovative approch of the young drinkers for the elders and ladies
  2. 2. CALLING HEAVEN
  3. 3. Company introduction
  4. 4. MISSION STATEMENT • To facilitate the liquor lovers with service of free liquor home delivery, right at there door steps so as to make the lifestyle comfortable and make there events memorable and enjoyable
  5. 5. USP OF THE CONCEPT PRODUCTS ARE NOT UNIQUE BUT OUR SERVICES ARE UNIQUE OF ITS KIND BECAUSE NO COMPANY PROVIDES AS SUCH UNIQUE SERVICE RIGHT AT THE DOORSTEP. GOOD FOR OLD AGE PEOPLE AND LADIES AS THEY AVOID TO GO TO PURCHASE LIQUOR FROM MARKET. SERVICES ARE PROVIDED ABOVE Rs. 1000 AT FREE OF COST. THIS SERVICES CAN ALSO BE USED AS A GIFT OPTION.
  6. 6. STATISTICS • 1.5 crore sales per day in Delhi • 3.5 lakh cases are sold per day • 300DTTDC outlets in new Delhi • 30 private outlets • Delhi government earn 900 crore through liquor • Growth of liquor industry is 35-40% • 21dry days in Delhi
  7. 7. Legal Obligations • Need to get registered under Delhi shops and established act • Need to get registered under partnership act 1932 • Logo registration • 500 sq feet space area for each outlet • Need to follow the dry days close • Bound to sell under l-53 • Time to book order from 10 am to 10 pm
  8. 8. MANAGEMENT STRUCTURE CORPORATE OFFICE VIKRAM SINGH AVINASH CHOURE SUNIL BISHNOI (Inventory , Accounts, Tele calling) SARITA VIHAR OUTLET 2 DELIVERY BOYS SUJEET, SHOBHIT 1 OFFICE STAFF Dr.KADHAYAN CP MARKET OUTLET 2 DELIVERY BOYS KALWAAR, MANGAL 1 OFFICE STAFF MANVENDRA WARE HOUSE 1 SECURITY UDIT 1 DRIVER DEEP
  9. 9. PRODUCT & SERVICES
  10. 10. PRODUCTS • LIQUOR (RUM,VODKA,GIN,WINE BEAR,WHISKY,CHAMPAGNE) • SODA BOTTLES. • WATER BOTTLES. • SNACKS. • COLD DRINKS. • MOUTH FRESHNERS.
  11. 11. SERVICES • HOME DELIVERY OF LIQUOR.  RIGHT AT THE DOOR STEP.  THROUGH TELEBOOKING.  FREE HOME DELIVERY. • WALKIN AND TAKEAWAY SERVICE.
  12. 12. Target market • Older people • Age group 35 &above • Ladies • Party lovers
  13. 13. Competitors • DTTDC Liquor outlets(300) • Private liquor shops • Bars • Pubs • Unorganized liquor vendors
  14. 14. Marketing and sales Co branding with major liquor brands like- • Bacardi – Martine India LTD • Gemini distillers • Radico khaitan LTD
  15. 15. Marketing Tools • Hoardings • Glow sign boards • SMS • Direct mailing • Pop ups • Paper advertisements
  16. 16. Strategies Adopted • Discount coupon on sale of more than Rs 2500 • Gift vouchers in the festive seasons • Membership cards • Discount on local brands
  17. 17. Operations • Company itself supply liquor to our warehouse • As per the needs it will be further delivered to the concerned outlets • Quick & Prompt services • Can be purchased from other outlets if necessary • Computerized receipt generation
  18. 18. Home Delivery • Order taken on phones with full address • Confirmed to the clients • Computerized receipt generated • Handed over to delivery boy with all particulars • Delivery made within normal approaching time • Acknowledgement received
  19. 19. Future Development • Long term goals • Planned to associate with Chadda group • To come up with other outlets in Delhi and other parts the country • Online service offering
  20. 20. FUTURE DEVELOPMENTS • In the coming 10 years • To establish our own distillery • Along with to be in in the market as dominos and pizza hut are famous for their fast delivery same for the liquor field • To come up with bars and pubs
  21. 21. FINANCIALS INVESTMENTS • TOTAL MONEY TO BE INVESTED IS Rs. 50 LACS. • EACH PARTNER GIVE US Rs.10 LACS. • Rs.20 LACS LOAN TAKEN FROM BANK.
  22. 22. COST INCURRED • RENT IN ADVANCE FOR TWO OUTLETS AND ONE GODOWN IS Rs.90,000. • Rs. 20 LACS FOR INVENTARY (20/2 =10 LACS PER OUTLET) • Rs. 2 LACS FOR LICENCE. • Rs. 2 LACS FOR RENOVATION OF OUTLETS. • Rs. 1 LAC FOR DOWNPAYMENT OF VEHICLES. • RS. 80,000 FOR COMPUTERS. • Rs 2 LACS FOR MARKETING. • Rs.1 LACS FOR FREEZERS. • Rs. 10 LACS FOR SECURITY DEPOSIT FOR GOVERNMENT. • Rs. 1 LAC FOR SOFTWARE. • Rs. 5 LAC IN BANK ACCOUNT. • Rs. 430000 (Contingency fund) • TOTAL COST =Rs.50,00,000.
  23. 23. Operational cost per day (in Rs) • Salary of 4 delivery boys @1200 • Salary of 2 employees at outlets @700 • Salary of 2 employees in warehouse@ 500 • Salary of accountants@ 500 • Salary of inventory managers @500 • petrol of 4 vehicles @1600 • Security person at warehouse @200 • Other miscellaneous expenses @3000 • Rent of 2 outlets & warehouse @3000 • Expenses in corporate office @1200 • Sum total =Rs.12200/-
  24. 24. Revenue generated per day • Each outlet sales =Rs.75000/- per day • Profit margin 15% • Profit 22500 from 2 outlets(excluding taxes and operations cost) • Total profit per month 675000
  25. 25. Profit Generated per month excluding taxes • Gross profit=Rs.675000/- • Total expenses incurred =Rs.366000/- • PBT (675000 – 366000) • PBT = Rs.309000/- • After tax payments @12.5% profit generated is Rs.270375/- • Repayment of loans Rs 40000/- per month @ 12 % at the bank • Profit after repayment of loans Rs 230375/-

×