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Accel partners India - sample startup pitch deck

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Accel partners India - sample startup pitch deck

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This is a sample deck for helping startups to pitch to Accel or for that matter any other investor you are talking to. The idea is to have the key points in your presentation and a general structure for discussion.

This is a sample deck for helping startups to pitch to Accel or for that matter any other investor you are talking to. The idea is to have the key points in your presentation and a general structure for discussion.

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Accel partners India - sample startup pitch deck

  1. 1. Sample  pitch  deck  for     Seed/Early/Series  A  round   Accel  Partners  India     Please  feel  free  to  send  your  plans  to  prayank@accel.com    
  2. 2. General  Guidelines   •  There  is  a  difference  between  a  deck  that  you  email  and  a  deck   that  you  present.     •  Ideally  for  an  email  deck  you  might  want  to  focus  on  a  teaser  –   getting  the  investor  interested  enough  to  get  you  a  face-­‐to-­‐face   meeting   •  A  presentation  deck  you  should  try  to  showcase  the  key  points  of   the  business  /  idea  and  have  an  engaging  conversation  with  the   investor  –  don’t  try  to  cram  everything  into  the  deck   •  This  is  a  sample  deck  to  help  you  pitch  to  us  at  Accel.     Accel  Partners  India,  Bangalore  -­‐  2012   2  
  3. 3. Contents   1.  Team   2.  Product   3.  Customers   4.  More  Product  Details   5.  Market  Size   6.  Competition   7.  Current  Status   8.  Execution  Plan   Accel  Partners  India,  Bangalore  -­‐  2012   3  
  4. 4. The  Team   •  Information  about  the  team  and  their  background  that  is  relevant   for  making  this  product  successful,  how  long  the  teams  have  been   working  together,  etc..     •  Info  around  what  other  leadership  team  slots  that  you  have  to  hire   in  coming  weeks/months.     •  In  general,  what  we  want  to  know  is  whether  the  initial  team  that   has  been  put  together  is  sufficient  to  get  the  product  to  level  of   maturity  and  get  some  customer  traction/revenues  or  not.   Accel  Partners  India,  Bangalore  -­‐  2012   4  
  5. 5. Product   What  does  it  do  (via  demo,  screenshot,  or  some  explanation)?    Get  the  suspense  out  of  the  room.     Accel  Partners  India,  Bangalore  -­‐  2012   5  
  6. 6. Customer   •  What  is  your  target  customer  segment  –  who  are  the  customers/ users  of  the  product,     •  how  do  you  find  them,  how  do  you  reach  them,     •  what  it  takes  to  convince  them  to  buy  or  use  your  product.     Deeper  insights  around  customer  behavior  and  how  this  product  fits   into  their  world.   Accel  Partners  India,  Bangalore  -­‐  2012   6  
  7. 7. Product  Details   •  More  details  around  the  edges  of  the  product   •  Once  customer  starts  using  –  why  they  would  like/love  the  product     •  How  it  differentiates  compared  to  competition   •  Before/after  analysis   •  Defensibility  of  the  product   •  Potential  future  roadmap  of  the  product   These  slides  further  reflect  on  founders  thought  process  around  their   customers  and  their  pain  point.   Accel  Partners  India,  Bangalore  -­‐  2012   7  
  8. 8. Market   •  How  big  is  the  market  from  the  customer  segment  analysis?   •  What  percentage  of  market  one  can  get?  How?   Accel  Partners  India,  Bangalore  -­‐  2012   8  
  9. 9. Current  Status   •  Is  your  product  in  beta?  Are  there  any  trial  customers?     •  Are  there  any  paying  customers?   •  What  is  the  feedback  from  current  customers  –  positives  &   negatives?   •  Are  you  making  any  revenues  currently?   •  How  many  repeat  customers?   •  What  is  your  churn?   Accel  Partners  India,  Bangalore  -­‐  2012   9  
  10. 10. Execution  Plan   •  How  much  money/time  you  need  to  answer  some  of  the  open   questions?   •  How  you  plan  to  start  spending  money  on  marketing/product/ sales  to  build  a  real  business?   Accel  Partners  India,  Bangalore  -­‐  2012   10  
  11. 11. ACCEL  PARTNERS,  INDIA   Please  send  your  business  plans  to  –  prayank@accel.com   Accel Partners India, Bangalore - 2012 11  

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