Smart Pitch
•
4 j'aime•4,766 vues
Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp Smart Pitch: New Tools Bring New Rules The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage? I walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (11)
Similaire à Smart Pitch
Similaire à Smart Pitch (20)
Plus de Kevin Dugan
Plus de Kevin Dugan (12)
Dernier
Dernier (20)
Smart Pitch
- 1. Smart Pitch New Tools Bring New Rules AMA Interactive SIG | 08.12.09 Kevin Dugan, @prblog, Empower MediaMarketing
- 2. Smart Pitch Change Google Impact Media Evolution Content Expansion How We Can Change
- 3. Smart Pitch | Kevin Dugan @prblog Constant and increasingly fast-paced CHANGE
- 4. Smart Pitch | Kevin Dugan @prblog “If you dislike change, you're going to dislike irrelevance even more.“ -- Eric Shinseki, Chief of Staff, United States Army
- 5. Smart Pitch | Kevin Dugan @prblog Fun of change
- 6. Smart Pitch | Kevin Dugan @prblog World domination with a simple search interface GOOGLE IMPACT
- 7. Smart Pitch | Kevin Dugan @prblog Google Sees All
- 8. Smart Pitch | Kevin Dugan @prblog Google Sees All
- 9. Smart Pitch | Kevin Dugan @prblog
- 10. Smart Pitch | Kevin Dugan @prblog
- 11. Smart Pitch | Kevin Dugan @prblog
- 12. Smart Pitch | Kevin Dugan @prblog Take Away: Share Your Content s
- 13. Smart Pitch | Kevin Dugan @prblog Take Away: Share Your Content s
- 14. Smart Pitch | Kevin Dugan @prblog Media’s not dying, it’s distributing MEDIA EVOLUTION
- 15. Smart Pitch | Kevin Dugan @prblog “35% of Americans rely on the Internet for their news instead of print newspapers.” -- Pew Internet and American Life
- 16. Smart Pitch | Kevin Dugan @prblog Media covering media talking to, uh, media? s
- 17. Smart Pitch | Kevin Dugan @prblog Motrin Moms s
- 18. Smart Pitch | Kevin Dugan @prblog Bloggers vs. Journalists s
- 19. Smart Pitch | Kevin Dugan @prblog “Blogs and social networks are more popular than personal email.” -- Nielsen Online
- 20. Smart Pitch | Kevin Dugan @prblog Take Away: New View of Media, Metrics
- 21. Smart Pitch | Kevin Dugan @prblog Take Away: New View of Media, Metrics
- 22. Smart Pitch | Kevin Dugan @prblog Online Content Model Publish Google Juice Relevance, Awareness Builds Share, Republish, Discuss
- 23. Smart Pitch | Kevin Dugan @prblog New formats served up fresh every day CONTENT EXPANSION
- 24. Smart Pitch | Kevin Dugan @prblog Think in Snapshots
- 25. Smart Pitch | Kevin Dugan @prblog Old Formats Blend In
- 27. Smart Pitch | Kevin Dugan @prblog FNN: Flickr News Network
- 28. Smart Pitch | Kevin Dugan @prblog FNN: Flickr News Network
- 29. Smart Pitch | Kevin Dugan @prblog Get The Picture (or lose coverage)
- 30. Smart Pitch | Kevin Dugan @prblog Take Away: Think Visually
- 31. Smart Pitch | Kevin Dugan @prblog Take Aways Share Your Content Get a New View of Media & Metrics Think Visually
- 32. Smart Pitch | Kevin Dugan @prblog Our challenge is our opportunity. HOW WE CAN CHANGE
- 33. Smart Pitch | Kevin Dugan @prblog 1) Participate
- 35. Smart Pitch | Kevin Dugan @prblog
- 37. Smart Pitch | Kevin Dugan @prblog 2) Be a Person, Be Personal
- 38. Smart Pitch | Kevin Dugan @prblog connect live support feedback friend/ Facebook, LinkedIn, follow/ Twitter, Flickr, YouTube fan reply/ rt share/ comment/ link discuss
- 39. Smart Pitch | Kevin Dugan @prblog 3) Eschew Automation
- 40. Smart Pitch | Kevin Dugan @prblog 4) Tailor Your Pitches
- 41. Smart Pitch | Kevin Dugan @prblog 5) Don’t Go Blind
- 42. Smart Pitch | Kevin Dugan @prblog 6) Experiment
- 43. Smart Pitch | Kevin Dugan @prblog This is NOT a strategy
- 44. Smart Pitch | Kevin Dugan @prblog Thank You more at friendfeed.com/empowermm