Small presentation - communicating change case study of Better Place, the company founded by Shai Agassi . A more in-depth version will be made available in two weeks. Disclaimer: Presentation is made on my personal perspective of the information retrieved online about the company and its initiative.

1. Communicating change Communicating Change Carmen Neghina & AlinaOprea – BiCom 2006

2. Better Place

3. Context Analysis

5. Implementation running well

6. World-wide interest

7. Investment willingness

8. Change the market

9. Electrical car market share of 20% by 2020

10. Use the green revolution to our advantage

11. Make the best of new technology

12. Fear of failure

13. Fear of emerging competition

14. Market creation is difficult

15. Risk of over-expanding

16. Financial crisis

17. Experimental project model

18. Evolution of markets & society

19. Dependability on partnersIS - SHOULD BE -

20. Better Place Better Place HQ in California, USA Outer Inner

21. Behavior Opinion Leaders Lobbying Education 300,000 Outer Inner Conferences Media 2011

22. Skills/Resources The world’s 100 most influential Heroes of the Environment 2008 100 Most Creative People in Business 2009 Scientific American 10 Creative, innovative, thinks outside the box Outer Inner Over $ 400 million Expert skills: green living – green company High-tech company SAP Support Highly motivated Innovative Creative Want to make a change Technology savvy Enthusiasm

23. Beliefs and Convictions % purchase for each recommendation We can make a difference High performance – raise Outer Working together for a better future Inner We are changing the world Employees act as opinion leaders

24. Values Goal: have 100,000 cars on the road by 2011 Efficiency and sustainability High-quality service Customer satisfaction Green living Sustainability Outer Inner Environmentally friendly Awareness Unity

25. Identity Our mission is to break the world's oil addiction Outer Inner Our mission is to transform personal mobility

26. Belonging Vision: change the way people drive Automobile industry Better Place is part of the emerging electric car market Outer Inner

28. International backgrounds

29. Family connections

30. Specialized knowledge in the field

31. Special trainings in sustainability

32. Highly trained individuals

34. Goal

35. Locations

36. Market Trends – going green

37. Vision, purpose, mission

38. Desired culture: environmentally friendly company that changes the worldLL LR

39. Change Dynamic Org Structure, Processes, Technology Project Management Technical Transition Current (A = IS -) Future (B = SHOULD +) People Change Management Job Roles, People

40. Overview Technology Job Roles Environment CHANGE MANAGEMENT Processes Project Management

42. Planning

43. ExecutingTO DO: - Monitoring and Controlling - Closing

46. Differences – Actors involved in managing change

47. Better Place

49. External investments – funding

50. Coaching

51. EducationClearly define the business case Work breakdown structure Assigning clear, achievable goals Budget estimations Resource allocation Project tracking Risk identification and mitigation Reports on performance Change Management Project Management