1. DIRECTING

2. IMPORTANCE OF DIRECTING
Direction is an important component of
managerial process.
Importance of directing ensures each
individual in an organization what he
should do, how to do and when to do it
Following are the importance of directing

3. Initiates action
• All organizational activities gets initiated
through directing
• By giving proper orders and instructions to
subordinates and supervising their work, the
management can ensure that all the activities
are directed towards the accomplishment of
organizational goals and objectives

4. Integrate employees efforts
• Each individual in the organization is related
with others and his performance affects
others and is affected by others so it is
necessary to co-ordinate and integrate the
activities and efforts of all people in the
organization
• This integration of employees efforts is
possible only through direction

5. Means of motivation
• Directing Consists of motivating subordinates
to work very well and to contribute best of
their ability
• Providing instructions, guidance and
leadership acts as positive motivator
• Direction helps to boost the employees
morale by properly motivating them

6. Provides stability and balance in the
organization
• Proper direction minimize conflicts between
individual and organization
• Direction co-ordinates and integrates
individual goals and organizational goals
there by ensures stability
• Effective leadership, supervision, motivation
and communication provide stability and
maintain balance in the organization

7. Facilitate changes in the organization
• Directing facilitate organizational adjustments
• To cope up with changing conditions the
management should motivate, guide,
communicate and lead the individuals for the
betterment of the organization

8. THANK YOU