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How does Google make Money

How does Google make money?

Advertising
• Over 95% of Google’s revenue is from advertising
• Ads that appear when you do a search on Google- major part of this money
• Listings at the top and right side of search results- contributions by advertisers- Google charges money for these ads

Where Are the Ads
• Listings at the top and right side of search results- contributions by advertisers
• Google charges money for these ads

Cost per Click Advertising
• Companies use Google AdWords to
1. advertise their business
2. have their results displayed
• Advertiser pays Google for each click
 32% of the money kept by the Google
 68% passed onto the website that ran the ads

Cost per Click Advertising
• Advertisers can also join Google’s AdSense program to display their ads on its website
• AdWords is responsible for major part of the Google’s advertising revenue
• Large number of new websites participate in this program

Google Keywords Tools
• You surf the internet
• Google learns about your browsing habits
• Follows surfing habits through its Analytics and AdSense codes embedded on web pages
• Surfing habits from your search are then used to profile your behavior
• Tracking helps Google in targeted advertising specifically to your recent internet usage.

Google Keywords Tools
• Great search result exposure to their advertisements by getting more people clicking on them
• AdWords is contributing around 70% of Google’s advertising revenue- rest from AdSense
• Services Google offers exist just to promote the primary business of Google

How much Google charges for a click?
• Uses an auction kind of system- price depends upon the competition for that particular keyword or keywords
• Many other companies bidding for the same keyword-you will have to pay more or outbid them
• May vary from one cent to $50 or may be more
• Insurance and loans advertisers are paying the highest money for ads on Google

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How does Google make Money

  1. 1. HOW DOES GOOGLEMAKE MONEY?
  2. 2. Advertising Over 95% of Google’srevenue is fromadvertising Ads that appear whenyou do a search onGoogle- major part ofthis money Listings at the top andright side of searchresults- contributions byadvertisers- Googlecharges money for
  3. 3. Where Are the Ads Listings at the top andright side of searchresults- contributionsby advertisers Google chargesmoney for these ads
  4. 4. Cost per Click Advertising Companies useGoogle AdWords to1. advertise their business2. have their resultsdisplayed Advertiser paysGoogle for each click 32% of the money kept bythe Google 68% passed onto thewebsite that ran the ads
  5. 5. Cost per Click Advertising Advertisers can also joinGoogle’s AdSenseprogram to display theirads on its website AdWords is responsiblefor major part of theGoogle’s advertisingrevenue Large number of newwebsites participate inthis program
  6. 6. Google Keywords ToolsYou surf the internetGoogle learns about your browsing habitsFollows surfing habits through its Analyticsand AdSense codes embedded on web pagesSurfing habits from your search are then usedto profile your behaviorTracking helps Google in targeted advertisingspecifically to your recent internet usage.
  7. 7. Google Keywords Tools Great search resultexposure to theiradvertisements by gettingmore people clicking onthem AdWords is contributingaround 70% of Google’sadvertising revenue- restfrom AdSense Services Google offersexist just to promote theprimary business of
  8. 8. How much Google charges for aclick? Uses an auction kind of system- price dependsupon the competition for that particularkeyword or keywords Many other companies bidding for the samekeyword-you will have to pay more or outbidthem May vary from one cent to $50 or may be more Insurance and loans advertisers are payingthe highest money for ads on Google
  9. 9. Need to Learn More Please Keep in TouchPremium IT SolutionsSign Up to get More Updates http://premiumitsolutions.com.au/

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