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HOW DOES GOOGLEMAKE MONEY?

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Advertising Over 95% of Google’srevenue is fromadvertising Ads that appear whenyou do a search onGoogle- major part ofthis money Listings at the top andright side of searchresults- contributions byadvertisers- Googlecharges money for

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Where Are the Ads Listings at the top andright side of searchresults- contributionsby advertisers Google chargesmoney for these ads

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Cost per Click Advertising Companies useGoogle AdWords to1. advertise their business2. have their resultsdisplayed Advertiser paysGoogle for each click 32% of the money kept bythe Google 68% passed onto thewebsite that ran the ads

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Cost per Click Advertising Advertisers can also joinGoogle’s AdSenseprogram to display theirads on its website AdWords is responsiblefor major part of theGoogle’s advertisingrevenue Large number of newwebsites participate inthis program

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Google Keywords ToolsYou surf the internetGoogle learns about your browsing habitsFollows surfing habits through its Analyticsand AdSense codes embedded on web pagesSurfing habits from your search are then usedto profile your behaviorTracking helps Google in targeted advertisingspecifically to your recent internet usage.

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Google Keywords Tools Great search resultexposure to theiradvertisements by gettingmore people clicking onthem AdWords is contributingaround 70% of Google’sadvertising revenue- restfrom AdSense Services Google offersexist just to promote theprimary business of

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How much Google charges for aclick? Uses an auction kind of system- price dependsupon the competition for that particularkeyword or keywords Many other companies bidding for the samekeyword-you will have to pay more or outbidthem May vary from one cent to $50 or may be more Insurance and loans advertisers are payingthe highest money for ads on Google

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