2. Inspiration: Scanning Recognizing Your Environment to Build Products that Fit

5. PresenTense C4: Quick-and-Dirty Scanning Technique Competitors Comparatives Complements Collaboratives Your Venture

6. Example Scan: birthright israel Customer: 18-26 year old Jews Value Prop: Free organized trip to Israel Competitors Comparatives Complements Collaboratives birthright israel

7. A venture that addresses the same target demographic as your ventures does, and seeks to solve the same problem your venture is addressing. Competitor = Customer = Value Proposition

9. A venture that addresses a different target demographic as your venture does, yet seeks to solve the same problem your venture is addressing. Comparative ~ Customer = Value Proposition

11. A venture that addresses the same demographic your venture does while seeking to solve a different problem. Complement = Customer ~ Value Proposition

13. A venture that does not target the same demographic or seek to solve the same problem as your venture, but is within the same general field and holds the same interests at heart. Collaborative ~ Customer ~ Value Proposition = Bottom line

19. Provide a detailed analysis of your operating environment, listing a minimum of five for the following four bodies or ventures: Competitors, Comparatives, Complements (and how you can work with them), and Collaborators (and how you can work with them). Deliverable