A walk through how storytelling can enhance the video pitch in crowdfunding campaign and deliver a funded project.

1. Storytelling in crowdfunding
Alex Barrera (@abarrera)˝
http://www.press42.com
#Springboard IoT˝
April 2013

2. HELLO MY NAME IS...
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

3. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

4. Not for everybody
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

5. Size matters
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

6. Personal
connection
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

7. Personal
connection
VS
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

8. Pre-campaign: Get ready before...
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

9. ate
Lo c
http://www.slideshare.net/press42
t i cs
ana
f
Alex Barrera (@abarrera)

10. Understand your fans
Brave

11. Hearts
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

12. Interact
and
involve them
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

13. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

14. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

15. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

16. Avoid words like:
“help”, “support”, or “fund”
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

17. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

18. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

19. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

20. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

21. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

22. Pebbles
MaKey MaKey
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

23. 3 types of videos
Product driven
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

24. 3 types of videos
1. Intro of the founder, who and why are you there?
2. Problem
3. Show the product
4. Describe features of the product
5. What will you do with the money
6. Empower your investors
7. Immediate call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

25. 3 types of videos
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

26. 3 types of videos
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

27. 3 types of videos
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

28. Why do
stories
work?
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

29. Memory recollection
Causation effect
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

30. Memory recollection
Causation effect
Mirror neurons Oxytocin
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

31. Memory recollection
Causation effect
Mirror neurons Oxytocin
Oxytocin Dopamine
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

32. Golden Circle
What
How
Why
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

33. Golden Circle
What
How
Why
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

34. A story is a universal human experience
wrapped inside a culture-specific expression
Robert McKee
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

35. Story beats
expectation
GAP
result
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

36. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

37. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

38. Hero’s journey
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

39. Double Fine Adventures
WTF?
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

40. Double Fine Adventures
1. Off balance WTF
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

41. Double Fine Adventures
You talking to me?!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

42. Double Fine Adventures
Drumming
Sky diving
Donate to charity
(or something)
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

43. Double Fine Adventures
Games!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

44. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
http://www.slideshare.net/press42
Personal
story
(credibility)
Alex Barrera (@abarrera)

45. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
http://www.slideshare.net/press42
Avoid bragging
(Accomplishment
rhetoric)
Alex Barrera (@abarrera)

46. #1
http://www.slideshare.net/press42
Protagonist
Alex Barrera (@abarrera)

47. Double Fine Adventures
Adventure games!!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

48. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
http://www.slideshare.net/press42
Connecting
personal and
professional
Alex Barrera (@abarrera)

49. Double Fine Adventures
Stuff of dreams and memories...
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

50. Double Fine Adventures
Remember the good ol’ days?
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

51. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
4. Problem + nostalgia
http://www.slideshare.net/press42
Blame rhetoric
aka underdog
Alex Barrera (@abarrera)

52. Double Fine Adventures
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

53. Story beats
Object of desire
(conscious or unconscious)
expectation
GAP
antagonists
result
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

54. #2
http://www.slideshare.net/press42
YOU!
Alex Barrera (@abarrera)

55. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
4. Problem + nostalgia
5. Call to adventure!!!
http://www.slideshare.net/press42
Hero’s
Journey
(wise guy)
Alex Barrera (@abarrera)

56. Double Fine Adventures
Noooooorggg!!!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

57. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
http://www.slideshare.net/press42
Problem with
publishers
Alex Barrera (@abarrera)

58. Double Fine Adventures
I’ll pay you!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

59. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

60. Double Fine Adventures
Not enough...
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

61. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

62. Double Fine Adventures
But

63. maybe...
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

64. Double Fine Adventures
Down with the
publishers!!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

65. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
9. Starts believing (Spark)
http://www.slideshare.net/press42
Underdog
theme
Alex Barrera (@abarrera)

66. Double Fine Adventures
EUREKA!!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

67. Double Fine Adventures
9. Starts believing (Spark)
10. Solution
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

68. Double Fine Adventures
Meet the team
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

69. Double Fine Adventures
Just

70. in

71. case

72. you

73. forgot...
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

74. Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

75. Double Fine Adventures
Fuck off!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

76. Double Fine Adventures
He’ll help... I hope!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

77. Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

78. Double Fine Adventures
Rewards, rewards!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

79. Double Fine Adventures
This is how cool it will be...
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

80. Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
13. Rewards
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

81. Double Fine Adventures
Nerd
2
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

82. Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
13. Rewards
14. Extra connection (passion)
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

83. Double Fine Adventures
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

84. Double Fine Adventures
14. Extra connection (passion)
Adventure,
no fear, brave
http://www.slideshare.net/press42
15. Crossing first threshold
Alex Barrera (@abarrera)

85. Double Fine Adventures
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

86. Double Fine Adventures
Not

87. only

88. collaboration...

89. but

90. COOL!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

91. Double Fine Adventures
14. Extra connection (passion)
15. Crossing first threshold
16. Repeat involvement (status)
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

92. Double Fine Adventures
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

93. Double Fine Adventures
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

94. Double Fine Adventures
14. Extra connection (passion)
15. Crossing first threshold
16. Repeat involvement (status)
17. Pleaded funds
http://www.slideshare.net/press42
Security,
underdog budget
Alex Barrera (@abarrera)

95. Double Fine Adventures
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

96. Double Fine Adventures
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

97. Double Fine Adventures
14. Extra connection (passion)
15. Crossing first threshold
16. Repeat involvement (status)
17. Pleaded funds
18. Final WTF
19. Final call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

98. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

99. Avoid Silos
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

100. Story structure
1. Intro of the founder, who and why are you there?
2. Problem
3. Show the product
4. Describe features of the product
5. What will you do with the money
6. Empower your investors
7. Immediate call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

101. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
4. Problem + nostalgia
5. Call to adventure!!!
http://www.slideshare.net/press42
Hero’s
Journey
(wise guy)
Alex Barrera (@abarrera)

102. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
9. Starts believing (Spark)
http://www.slideshare.net/press42
Underdog
theme
Alex Barrera (@abarrera)

103. Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
13. Rewards
14. Extra connection (passion)
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

104. Double Fine Adventures
14. Extra connection (passion)
15. Crossing first threshold
16. Repeat involvement (status)
17. Pleaded funds
18. Final WTF
19. Final call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)

105. #1
http://www.slideshare.net/press42
Protagonist
Alex Barrera (@abarrera)

106. #2
http://www.slideshare.net/press42
Connection
Alex Barrera (@abarrera)

107. #3
http://www.slideshare.net/press42
Underdog
Alex Barrera (@abarrera)

108. #4
http://www.slideshare.net/press42
Team
Alex Barrera (@abarrera)

109. #5
http://www.slideshare.net/press42
Rewards
Alex Barrera (@abarrera)

110. #6
http://www.slideshare.net/press42
Calls to Action
Alex Barrera (@abarrera)

111. DoUmo ArigatoU
http://www.press42.com
alex@press42.com
@42press / @abarrera
http://slideshare.net/press42

112. http://www.slideshare.net/press42
Alex Barrera (@abarrera)

113. http://www.slideshare.net/press42
Alex Barrera (@abarrera)