23. 3 types of videos
Product driven
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
24. 3 types of videos
1. Intro of the founder, who and why are you there?
2. Problem
3. Show the product
4. Describe features of the product
5. What will you do with the money
6. Empower your investors
7. Immediate call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
25. 3 types of videos
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
26. 3 types of videos
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
27. 3 types of videos
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
34. A story is a universal human experience
wrapped inside a culture-specific expression
Robert McKee
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
44. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
http://www.slideshare.net/press42
Personal
story
(credibility)
Alex Barrera (@abarrera)
45. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
http://www.slideshare.net/press42
Avoid bragging
(Accomplishment
rhetoric)
Alex Barrera (@abarrera)
48. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
http://www.slideshare.net/press42
Connecting
personal and
professional
Alex Barrera (@abarrera)
49. Double Fine Adventures
Stuff of dreams and memories...
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
53. Story beats
Object of desire
(conscious or unconscious)
expectation
GAP
antagonists
result
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
57. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
http://www.slideshare.net/press42
Problem with
publishers
Alex Barrera (@abarrera)
59. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
61. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
64. Double Fine Adventures
Down with the
publishers!!
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
65. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
9. Starts believing (Spark)
http://www.slideshare.net/press42
Underdog
theme
Alex Barrera (@abarrera)
84. Double Fine Adventures
14. Extra connection (passion)
Adventure,
no fear, brave
http://www.slideshare.net/press42
15. Crossing first threshold
Alex Barrera (@abarrera)
91. Double Fine Adventures
14. Extra connection (passion)
15. Crossing first threshold
16. Repeat involvement (status)
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
97. Double Fine Adventures
14. Extra connection (passion)
15. Crossing first threshold
16. Repeat involvement (status)
17. Pleaded funds
18. Final WTF
19. Final call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
100. Story structure
1. Intro of the founder, who and why are you there?
2. Problem
3. Show the product
4. Describe features of the product
5. What will you do with the money
6. Empower your investors
7. Immediate call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
101. Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
4. Problem + nostalgia
5. Call to adventure!!!
http://www.slideshare.net/press42
Hero’s
Journey
(wise guy)
Alex Barrera (@abarrera)
102. Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
9. Starts believing (Spark)
http://www.slideshare.net/press42
Underdog
theme
Alex Barrera (@abarrera)
103. Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
13. Rewards
14. Extra connection (passion)
http://www.slideshare.net/press42
Alex Barrera (@abarrera)
104. Double Fine Adventures
14. Extra connection (passion)
15. Crossing first threshold
16. Repeat involvement (status)
17. Pleaded funds
18. Final WTF
19. Final call to action
http://www.slideshare.net/press42
Alex Barrera (@abarrera)