1. WELCOME

2. OVERVIEW OF COMPANY
MISSION
OUR VISION:
- Save the bees- save the world
OUR MISSION:
- To commit and contribute to ongoing research and development in order to improve bee health and
eradicate known bee diseases
OUR VALUES:
- Saving the bees
- Health of our customers
- Preserving and improving the natural environment
OUR USP:
- Save the bees, save the world
- Local farm shop
- Lavendula Vera Honey

3. OUR COMPANY
STRUCTURE
Konrad Tymicki
Managing Director
Karolina Strzelec
Human Resources
Director
Renata Mikołajun
Design director
Daria Borkowska
Finance Director
Kamil Szałkowski
IT director

4. SWOT
Strengths Weaknesses
- Quality product
- New/original flavour
- Production in the UK
- Saving the bees/saving the world
- Wide range of products
- High prices
- Flowering time
Opportunities Threats
- Health benefits of honey
- Promoting a healthy lifestyle
- The option of releasing new flavours
- Cooperation with other companies
(Cup of ART)
- Competition
- Cheaper honey
- Seasonal interest in honey
- Difficulty acquiring loyal customers

5. MARKETING RESEARCH
CUSTOMERS:
- 20 – 45 years old
- Middle/upper class women and men
COMPETITION
- Rowse Honey
- Dandy Lions Ltd
- British Honey Producers Ltd
MARKET SHARE:
- Our Company hold 0.15% of market share
AVERAGE PRICE OF HONEY ON THE INTERNET: £10 + shipping

6. CUSTOMER SURVEY
25%
55%
18%
2% Do you like Honey?
I love it
I like it
Not really
Don't like it
12%
31%
54%
3%
How often do you eat honey?
Daily
Weekly
Monthly
Never
67%
30%
2%
1%
Do you think that honey is
healthier than white sugar?
Yes
Maybe
No
I Don't know
23%
31%
38%
8%
How much do you pay for a jar of
honey (250g)?
Less than £1
£1 - £3
£3 - £5
More than £5

7. CUSTOMER SURVEY
25%
44%
31%
Would you pay more for better
honey?
Yes
Maybe
No

8. BUDGET
£70,000
£7,200 £6,400 £2,880 £2,160 £2,050 £1,509
£92,199

9. OUR LOGO

10. OTHER ADVERTISING

11. OUR WEBSITE

12. DIGITAL
MEDIA

13. THANK YOU FOR YOUR
ATTENTION
Goodbye!