On September 7th, 1982, legendary 'Mad Man' David Ogilvy sent an internal memo to all agency employees, titled “How to Write”. Here are 10 hints to help how to write.

1. TIPS
ON
WRITING
DavidOgilvy’s
10

2. “
1962,TIMEMAGAZINE
Ogilvyisthemost
sought-after
wizardintoday's
advertising
industry

3. INOTHERWORDS
Ogilvywas
theoriginal
MADMAN

4. Ogilvysenta
memotohis
employees:
IN 1982

5. “Peoplewho
thinkwell,
writewell.

6. “Goodwritingis
notanaturalgift.
Youhavetolearn
towritewell.

7. TIPS
FOR
WRITING
10

8. Readthe
Roman-Raphaelson
bookonwriting.
Readitthreetimes.
tweettip

9. Writethewayyoutalk.
Naturally.
tweettip

10. Useshortwords,
shortsentencesand
shortparagraphs.
tweettip

11. Neverusejargon
wordslikereconceptualize,
demassification,attitudinally,
judgmentally.
Theyarehallmarksof
pretense.
tweettip

12. Neverwritemorethan
twopagesonanysubject.
tweettip

13. Checkyourquotations.
tweettip

14. Neversendamemoon
thedayyouwriteit.
Readitaloudthenext
morning
— andtheneditit.
tweettip

15. Ifitissomething
important,geta
colleaguetoimproveit.
tweettip

16. Beforeyousendyour
letteroryourmemo,
makesureitiscrystal
clearwhatyouwantthe
recipienttodo.
tweettip

17. IfyouwantACTION,
don’twrite.
Goandtelltheguywhat
youwant.
tweettip

18. Thankyoufor
theinspiration.

19. Ireadthebook
I’m usingthetips

20. Theyhelpedme
runmycompany

21. It’scalledPrezly
LikeElvisPresley

22. It’scalledPrezly
Ouronlinetoolhelpsyou
shareyourbrands’stories

23. One-stoppublicrelations
toolforbrands
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