5 practical examples to minimize boring tasks in the influencer outreach workflow. Everyday mind-numbing tasks get in the way of doing what makes a difference. This is especially true for young people that are just getting started in the PR business. Many of them get tasked with repetitive tasks that suck the fun out of their jobs. It doesn’t need to be this way. Clever PR automation software and workflows can help minimise boring tasks.

1. INFLUENCER
RELATIONS
WORKFLOW
AUTOMATE YOUR

2. 1. Building lists
2. Finding emails
3. Enriching contacts
4. Distributing stories
5. Reporting on coverage
5 practical examples

3. PR pro’s spend
too much time on
repetitive tasks.
This is especially true for
young people that are just
getting started in the PR
business.
Take this real-life frustrating
task as an example.

4. A while ago, I visited a top PR agency in London.
They track influential Twitter users and their number
of followers. A junior does this by hand in Excel every
few weeks:
Copy/paste Twitter handle of a contact. Surf to the
Twitter profile. Add the follower count to Excel sheet.
Curse. Rinse. Repeat.
Utter madness. And probably not work for which this
employee attained a PR degree.
Boring tasks like this can and should
be automated.

5. No need to scour magazines
for influencer contact details.
They have large online
footprints.
Find that info with clever
Google searches.
Make it even easier by using
software to find influencers
based on interests.
Building lists1

6. #PRtech
BuzzSumo
$99+ per month
Find topic
experts
You’ll get sortable lists
with their bio, website
and reach.
Save their info.

7. Find popular
content
This lets you
understand which
influencers wrote
about the topic you’re
researching.
Save their info.
BuzzSumo
$99+ per month

8. Find
influential
sharers
They might also want
to share your story.
Save their info.
BuzzSumo
$99+ per month

9. With some smart Google
queries you can find most
addresses in a few minutes. If
you just need to find one
address that’s okay. If you need
to find over 5, it becomes a
boring and repetitive task.
Find email
addresses
2

10. Find email
addresses
You give this email
butler the first name,
last name and domain
of the influencer, and
get the email address
in return.
VoilaNorbert
$0,25 per email, or $50 per month

11. Norbert doesn’t
always find the
address. If it didn’t get
found, you could look
into these 14
techniques to find any
email address in 10
minutes or less.
VoilaNorbert
$0,25 per email, or $50 per month

12. Media and bloggers prefer to
get stories from people they
already know.
Build up a relationship before
pitching by following the
influencers on social, and by
interacting.
How do you do this at scale?
Enrich
contact lists
3

13. Enter an email
address or Twitter
handle, and get the
associated social
profiles. You can also
sync your address
books, fix duplicates,
and correct errors.
FullContact
$9,99 per month

14. Multimedia pitches get picked
up much more than text-only
pitches. Sharing them
efficiently via email is
cumbersome though. It usually
requires Excel, Outlook,
Dropbox and maybe an online
newsroom.
Distributing
multimedia
stories
4

15. Share files
Manage
contacts
Pitch media
Publish on
newsroom
Post on
social media
Inform
(internal)
It might look a bit like this

16. Integrate
contacts &
stories
Combine contact
management, online
newsrooms and
multimedia email
distribution.
Prezly
$150+ per month

17. Publish multimedia
news releases and
Prezly automatically
generates a
multimedia email
version to pitch to
influencers. Every
email includes
analytics to help you
track response rates.
Prezly
$150+ per month

18. Here’s how the making of a
coverage book might look like:
Gather data from Google analytics
reports and your clippings provider.
Put all this evidence in a Powerpoint
deck.
Spice it up with screenshots and
metrics about the reach.
Bye bye afternoon.
Reporting on
coverage
5

19. Check PR automation
tool CoverageBook.
You input the urls of
your coverage and in
return get a beautiful
pdf with screenshots
and metrics.
CoverageBook
$59+ per month

20. These 5 practical tools will
save you hours per week.
Let’s leave boring tasks to
the robots.

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