influence
INFLUENCERS
How
to

Who is the most influential
woman ? in the world? Prezly Get your story told

Oprah ! Top TV show
likes followers followers 10M 26M 3M Prezly Get your story told

There’s even an Oprah effect
! Brands that Oprah endorses turn into gold Prezly Get your story told

She propelled many authors: 55
million books got sold That’s one for every 6th American Prezly Get your story told

Who’s your Oprah? Which influencers
do you want to amplify your messages? Prezly Get your story told

And how can you build
a relationship with influencers, when everyone else is trying to do the same thing? Prezly Get your story told

We asked PR’s biggest thought
leaders

So many young PR pros
think, “That person will never answer me.” First, you never know if you don’t try and secondly, you’ll be surprised. So find something in common - a common hobby, a blog, or a quick question about the industry—and go for it! Gini Dietrich @ginidietrich Prezly Get your story told

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Show clients how to share
the influencers' content, promote their books and speaking engagements, and comment on positions the influencers have taken on controversial topics. I receive dozens of pitches a week, and I prefer they come directly from the source, not from a PR person. Joan Stewart @PublicityHound Prezly Get your story told

I’m amazed how so many
PR Pros talk about social media, do a little dabbling like some broadcast tweets, but then resort to old school email and telephone pitching. You’ve got to actually connect and interact with influencers and they will pay attention to you. David Meerman Scott @dmscott Prezly Get your story told

Don't ask for something right
off the bat; that turns people off. Do your research, learn about what makes these influencers tick, and see how you can help them fill in the blanks. Shonali Burke @shonali Prezly Get your story told

Influencers have their own agenda
and goals, the biggest of which is building a thriving community. Don’t expect to benefit from their community unless you are part of it first. Carrie Morgan @morgancarrie Prezly Get your story told

I use social media to
listen to what influencers need and see how I can help. I've donated goods to their event, or use my connections to get them some media buzz. Most often, I simply introduce people to each other, because I see that they can further each other's goals - this is underrated and yet very much appreciated. Elena Verlee @ElenaVerlee Prezly Get your story told

The placements come when you
have the relationship, so treat them like a friend. Be helpful to them in ways that have nothing to do with your client or brand. Over time, those influencers will like and respect you for not trying to use them. Jason Falls @JasonFalls Prezly Get your story told

Offer them a media opportunity
as a source in an article you're writing (because they're the right fit) or connect them with a journalist who needs their point of view. Invest in the ‘emotional bank account’ before asking for something first, even if it's to be part of a paid campaign. Sarah Evans @prsarahevans Prezly Get your story told

Influencer relations isn't that different
from media relations, or that different from relationships in general - you have to pay attention, be sincere, and give more than you expect to get. Christine Perkett @missusP Prezly Get your story told

Listen. It's as simple as
that, listen and stop talking and pitching and actually listen and hear what the other person wants. It's a relationship, albeit a working one, and it's a two-way street. So stop and listen and find out what the person wants. Jeremy Pepper @jspepper Prezly Get your story told

Presentation by A better way
to share multimedia stories with influencers. prezly.com

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