Produced social media plan to connect the community and to create awareness of events, information and education. The Ceres Project is a non-profit that delivers thousands of organic, nourishing meals cooked by teen chefs for families facing cancer and illness.

1. 2010
Ceres Brand
B U I L D I N G
R E L A T I O N S H I P S
1. Before speaking – take a breath.
Our words reflect who we are in the community and world and is news. There are no TAKE BACKS 
It’s good to always step back and breathe before posting. Please proof for grammar and spelling.
2. How we speak to our community
We connect to our local fans by our events, classes and the market. We talk to the nation, to the world, by capturing our fans by
teaching healthy lifestyle by cooking and growing tips. This helps them build a relationship with us through supporting us.
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Speak to the masses with websites and facebook is the same as posting in a global newspaper.
Be mindful most people don't have access to ingredients so we will always simplify or provide variations.
Always use positive words and statements. Only cancer and illness can be used.
Short and sweet – One liners
Always connect them to the website, cookbook and contributing to the community
4. Speak to ALL of our community
We want a equal time to each connection
Comm unit y Partners
- Food Sponsor
Teen Partners
- Food Ch efs
Volun teer Partners
- Foo d Provider
Fam ily Partner
- Food N ourisher
Class Partn er
s
- Food L earn e
r
FARMERS & GROCERS
TEENS, COOKS & CHEFS
ANGELS & MARKET
CLIENT & FAMILY
LECTURES & COOKBOOK
2. Speak to each other to schedule 1. events 2. classes and 3.news
Communication between us – the Ceres team - makes the connection with our
marketing connect to the community effectively.
USE THE CALENDAR for schedule. This is the only way we work
efficiently with each other. We would like to limit one POST per day 5 per week.
First come.
Schedule Event/Class
1. Place in red actual Event on CALENDAR
2. Schedule to create WEBSITE • FACEBOOK • EMAIL • FLYERS
(by creating an event this automatically post to the Ceres wall.)
3. Schedule a EMAIL week before as a reminder
4. Schedule a tip POST 2 days before – (JoEllen)
a. Tip post (JoEllen) will relate to our Events: Ex: For Lynmar we will
talk about grapes, fermentation, organic gardening to relate back
b. For Sushi Tozai we may talk about the nutrients in fish or a recipe
or a cooking method
Schedule a Story or News
Find an open day on Calendar
Schedule Volunteers of Quarter – Once Monthly
*Julie will send out an email on Fridays for the next weeks posting. Please review.
The Social Team will meet ___________ for future Ceres communication updates
Donor Partn ers
- Food F ans
DONORS & FACEBOOK FANS

2. 5. Our marketing community
– ALL must have the same voice and connect to each other at the same time. Our message is healing foods,
Website > Facebook • Email Messaging • Cookbook • Farmers Market • People • Brochure
The visual is either a summary of the website to lead you there or a promotion.
Teen P artn ers
- Foo d Ch efs
Commun ity Part n ers
- F ood Spon sor
V olun teer P art ner s
- F oo d P rov id er
update monthly 3
Ceres Inspires:
A FUN food page on
the website to connect
all based on healing food tips.
Dono r P art ners
- Fo od Fan s
Famil y Partn er
- Food Nouri she r
C lass Part n ers
- Food Lear ner
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DonorPa tne r
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- Food Fan s
Donor P a rt ne s
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- Foo d Fa ns
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3. 6. Posting our EVENTS
Kristie: Events
JoEllen: Classes
Martini and Julie can post for other events for Margaret, Cathryn. Etc.
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Approve Descriptive Paragraph with Cathryn
Schedule on Calendar to post to wall / news
Need a photo or Connections logo/fb photo prior to set up event:
a. Events: Grab a image/photo from vendor site
b. Class: Photo of topic
Create Event on facebook update website
INVITE Social Team
INVITE friends and fans
Send Message to any event participant to join the event
Tip post 2 days before event
a. in support of sponsor
b. tip about the class
*If our connection already has a event page.
We will tag into theirs and not start one of our own.
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By RSVP to event - it will hit your news
Then invite your friends.
Write on their event wall
It’s nice to send an email to particiants in the event. Ex: - like the poets at Koffee Katz)

4. 7. Posting the news from the media
POST our media
1. Find jpg of article if possible
2. Tag the publications website of article
3. Tag general website if article isn’t online
4. If no image is available create Ceres Clip
5. POST
6. Always nice to thank the publication on their facebook page.
4. Posting and hitting the News
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When a personal profile POST to Ceres wall it goes on both walls and but only your news:
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When Cere POST to wall > it goes to Ceres news.
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When a person COMMENTS to POST > hits both wall and both news
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When a person SHARE Ceres news on your wall > it hits your News.
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When you INVITE you can select specific people
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When you LIKE it hits your news
5. LIKE to our Partners
Become fans of our community partners.
As an individual please be showing your support by
COMMENTING and/or LIKING our Community
partners. The favorites page on Ceres will remain
exclusive to our community partners
6. Know the news
– get to know our community
Create relationships by knowing what is going on in our
within our community. From our grocers to growers,
to our volunteers and donors.

5. 7. Promote and support our Partners
Our specific words hits google and facebook search
SHARING: Hits your news and wall
and which promotes relationship
COMMENTING Hits their wall and your news
and shows our FACE which promotes them getting to know us
7. KNOW Ceres NEWS

6. KNOW Ceres NEWS on the web
7. Website
Navigation
Analytics
Access
About Food
8. Research
Since we work with a sensitive subject anything with research-based info needs to be reviewed before published.
The way we can post is by sharing
1. As an individual:
a. When they have an article on their website and they give you the facebook share button
b. When given the SHARE option from their facebook page wall post.
2. As an Organization:
a. When the SHARE options are given AND
b. After reviewing the Company TERMS OF CONDITIONS of use
3. Both need to be mindful of who we want to be aligning ourselves to the Ceres mission

7. 8. Farmer’s Market
The main thought is to promote the organization of Ceres.
10. Badges