Enhanced Ecommerce (EEC) Tracking is one of the “must-have” features of Google Analytics, especially for e-commerce sites. A marketer can get “Cart-to-Detail Rate” and “Buy-to-Detail Rate” for each product using EEC. These metrics represent how much each product is attractive to customers and how likely the product got into the customer’s cart. Products with high Cart-to-Detail Rate or Buy-to-Detail Rate can be appealing not only in e-commerce site but also in “brick and mortar” stores Placing these high converting products at Point of Purchase (e.g. for in-store that could be “Candy Rack”) could contribute to incremental sales. Using this dashboard, marketers could identify what products should be replenished quickly, and/or find incremental sales opportunity.