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Product design process in agile, lean development

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Product design process in agile, lean development

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How to implement research, ideation, prototyping, user testing in agile development process?
How to scale product design process?
What do product manager and product owner do?

How to implement research, ideation, prototyping, user testing in agile development process?
How to scale product design process?
What do product manager and product owner do?

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Product design process in agile, lean development

  1. 1. Product Design Petr Prisyazhniuk Product Director Intellectsoft
  2. 2. MVP IDEA DATA BuildLearn Measure Lean Startup
  3. 3. MVP ‘A Minimum Viable Product is the smallest thing you can build that delivers customer value’
  4. 4. IDEA MVP I have an idea - let’s build an MVP! Is it that simple?
  5. 5. IDEA MVP Hypothesis & Opportunities In reality there are an unlimited number of hypothesis, opportunities and variations - so how to choose the most successful one?
  6. 6. IDEA risks: 1. Are our vision of user pains, gains, and job they want to accomplish right? 2. Does our solution satisfy user needs and bring value? 3. What features bring the most value and how to prioritize the development? 4. What is the right implementation: technical, UXUI? 5. How much time and money will it take? 6. Can it be monetized?
  7. 7. / Risks IDEA IDEA IDEA stage is a great chance to validate plenty of hypothesis and opportunities fast and cheaply, to choose the best ones, and to move to MVP development with much higher chances of success: MVP MVP At IDEA stage project uncertainty is very high. At the same time cost of changes is low At MVP stage costs are high and flexibility to make changes is dramatically low
  8. 8. User needs Time Technology Competition IDEA MVP Hypothesis & Opportunities ROI It requires fast and cheap iterative process that allows to take into account most of the key factors: user needs, competition, technology, time, cost, team, return on investment TeamCost
  9. 9. Discover Define Ideate Prototype Test Methodologies: Design Thinking, Google Ventures Sprint, Design Sprint They are: - Iterative - User centered - each iteration is validated with user testing - Fast and cheap - in comparison with development - Cross-functional team is involved at each step (engineers, designers, marketers, experts) General flow:
  10. 10. User interviews Market discovery, researches and statistics Trends Competitors Opinion leaders Contextual research Analytics Discover Define Ideate Prototype Test 1.
  11. 11. Customer journey mapping People - say - do - think - feel Story mapping Lean business model canvas Discover Define Ideate Prototype Test 2.
  12. 12. Team ideation sessions Sketches Discover Define Ideate Prototype Test 3.
  13. 13. Prototype - Wireframes - Clickable and designed prototypes Discover Define Ideate Prototype Test 4.
  14. 14. Discover Define Ideate Prototype Test User Interviewing 5.
  15. 15. Results: 1. Understanding of user pains, gains, and job they want to accomplish 2. Validated hypothesis of a solution 3. Prioritized features 4. Clear vision of implementation: technical, UXUI 5. Time and money estimates 6. Validated monetization
  16. 16. So what is next?
  17. 17. MVP IDEA DATA BuildLearn Measure Build MVP and prove with real data!
  18. 18. Discover Define Ideate Prototype Test Features TO DEVELOPMENT TEAM Product design sprint
  19. 19. PRODUCT DELIVERY - responsible for delivery - Product owner, Scrum master, Engineers, UI designers, QAs - Story Backlog, development, quality assurance, iteration PRODUCT DESIGN - responsible for defining product - Product manager, Product owner, UX Designer, Engineers, Marketing, other stakeholders - Vision and strategy, UX design, prototyping and user testing, Feature backlog, analytics, releases Product design sprint Development Sprint Product design sprint Development Sprint
  20. 20. PRODUCT DESIGN Product manager Product owner Designer UXUI Engineers Stakeholders PRODUCT DEVELOPMENT Product owner Scrum master UI Designer Engineers QAs
  21. 21. Thanks.

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