The document discusses overcoming barriers to continuous innovation in organizations. It identifies three common barriers: 1) Innovation theatre, where resources are invested without clear strategy or processes; 2) Lack of creative stimulation, where idea generation relies solely on submissions rather than facilitated sessions; and 3) The myth of the lone genius, where collective creativity is not utilized. For each barrier, an antidote is provided. For the first barrier, the antidote is strategic alignment from top management. For the second, the antidote is using facilitated ideation sessions with diverse groups. And for the third barrier, the antidote is building a culture that values collective creativity and intrapreneurship. Real-world examples from

1. THE ROAD TO EVERYDAY INNOVATION
WINNING OVER COMMON BARRIERS WITH DESIGN THINKING
PRISZCILLA VARNAGY
BE-NOVATIVE, CEO

2. How to have the company
culture DNA of Google?
True innovators don’t come up with the right
answers. They come up with the right
questions.

3. With this
presentation, we will
look at:
Winning over 3 common barriers that
hinder continuous innovation

4. First, some research on innovation.
Here are some of the best practices we know
of:
Organizational
Culture
Innovation
Challenges
Top–Down &
Bottom–Up
Process
Design Thinking -
Improves Product
Dev

5. #1 Barrier: Innovation Theatre
Antidote: Strategic Alignment from the Top
Steve Blank, the startup guru coined Innovation Theatre.
It describes when companies invest resources into
innovation… BUT, without:
• A clear strategy
• Encouragement
• Processes in line for future innovators to use

6. Real use case example with Microsoft Healthcare:
The visionary CEO initiated an innovation
challenge and asked ALL of his employees:
“How could we better the national healthcare
system with the use of Microsoft technologies?”

7. The results:
• 200 early stage ideas in 2 weeks
• 19 selected concepts for FY
• 10 new projects implemented in 2 months

8. Recommended Actions:
Involve Top-level mngt
Create a Guidebook
Make resources available

9. #2 Barrier: Lack of Creative Stimulation
Antidote: Facilitated sessions
It is misconception that in order to come up with
breakthroughs, people will ONLY need to submit their
idea(s)
Sure, BUT:
Facilitated ideation session prove MORE SUCCESSFUL as
people can build on each others’ ideas and involve diverse
viewpoints

10. Once more, here is THE KEY:
• Methods to build idea concepts
• Involving diverse groups

11. Methods
Design Thinking
Creativity Enhancing
Kaizen idea collection
Lean Startup

12. Breakthroughs need various rounds of
sprints
- Answering a specific challenge question in diverse small groups
- Evaluating the ideas on important criteria like Impact/Feasibility
- Grouping & building on the best ideas to form a concept
- Deciding on the form of implementation
- Visualization
- Measuring & identifying new challenge questions to ideate on

13. Ideation Session

14. ”How do you think the world will change
in 5 years from now? What will be the
surprises in business that will transform
the way our B2B clients operate?”
CASE STUDY. The challenge
question they used was:

15. The exact Hackathon day schedule used:

16. Surprising outcome:
New challenges and ideation sessions spread across
different divisions.
Without a pre-selected innovation team or a full-time
outpost innovation department, people who
participated in these challenges involved others in their
projects to share improvement suggestions as well.

17. Recommended Actions:
Invite diverse groups of employees
Go through small sprints
Promote challenge creation

18. “No one person
ever has all the
pieces of the
puzzle.”
/Greg Satell/
#3 Barrier: The Myth of the Lone Genius
Antidote: Building on Collective Creativity

19. 44,8m10,6m

20. 44,8m10,6m
The Innovator’s DNA
Spend time on Discovery
Observe & identify challenges
Asking questions
Networking
Association
Experimenting in small steps
/Clayton M. Christensen/

21. Build a culture of collective
creativity and intrapreneurship
Whether a company has a hundred or one hundred
thousand employees, it has access to an untapped
resource of unique, diverse and broad perspectives and
insights that employees of these companies don’t share
effectively.

22. Recommended Actions:
Use Agile Innovation
Validate ideas early
Reward challenge creators

23. “How do you imagine a useful
app that promotes
collaboration and supports
your uni studies?”
The Vodafone innovation challenge
question that engaged the youth:

24. OUTCOME:
- 500 early stage ideas in 16 days
BY USING:
- Virtual ideation
- Mini-hackathon

25. 1. What if your true innovator is a shop clerk?
2. What if you could connect the dots in countless ways?
3. What if anyone with the right question could disrupt
your own industry?

26. The goal is to discover disruptive ideas through multiple
challenges and arrive to a solution:
- That we are truly passionate about
- That drives the world forward
- Solves an important problem
- Or impacts people around us in a positive way
What is yours?

27. Let’s drive more innovation together!
www.be-novative.com
Priszcilla Várnagy
CEO, Be-novative
pris@be-novative.com
Skype: v.priszcilla