A simple overview of what media relations means in PR. A handy deck for for those looking for basics in the PR business.

1. Media Relations in P R
Quickies on Communication
By Priyan DC, PR and Communication Professional, Writer

2. What is Media Relations?

3.  Media Relations is the fine art of networking and communicating with the media
 It requires a good understanding of how the media segment operates
 It requires its practitioners to be respectful of the journalists and their job demands
 There is a need for strategic thinking in developing messages that are suitable to
specific media houses or journalists
 It is important to note that Media Relations is not generic but a highly specialized
art that is honed over a period of time
 Media Relations is the successful synchronization of the 3 C’s which are Contacts,
Content and seamless Collaboration

4. How a PR firm help?

5.  Help you understand the dynamic media segment in the context of your business
and sector
 Map the journalists, media houses and publications that are relevant for you
 Help you connect with the right media
 Develop an association with influential journalists, who can become allies in the
long run
 Build a genuine rapport with the media - based on professionalism and respect for
their job demands
 Help develop messaging that are relevant and in synch with the times

6. In Summary
 Media Relations is a must have skill for the leadership of growing companies
 A basic understanding of the segment will help enhance the relationship with the
media and give returns over time
 Investing in the right PR agency will go a long way in establishing a profile for a
company or an individual

7. Happy Hunting!