1. INDIA‟S LARGEST AMUSEMENT PARK. PIONEERS IN THE ENTERTAINMENT AND
LEISURE INDUSTRY, IT WAS ESSEL WORLD THAT PULLED PEOPLE OUT OF THE
STAID ENVIRONMENT OF CONVENTIONAL PLEASURE TRIPS AND UNFOLDED
BEFORE THEM THE EXCITING NEW SCENARIO OF A COMPLETE LEISURE
DESTINATION. A SPRAWLING COMPLEX ON THE COSTAL GORAI VILLAGE IN
NORTHWEST MUMBAI, ESSELWORLD ASIA‟S LARGEST AMUSEMENT PARK IS
SPRAWLED OVER 64 ACRES AND IS A REFRESHING GATEWAY TO A WHOLE NEW
WORLD OF EXCITEMENT AND FUN. IT‟S NEVER-BEFORE SEEN ATTRACTIONS SET
AMIDST UNIQUE ARCHITECTURE WITH INTERNATIONAL STANDARD AMENITIES
AND HYGIENE MAKES IT THE ONLY, TRULY INTERNATIONAL AMUSEMENT PARK
IN INDIA.
3. ESSEL WORLD AS A BRAND
THE ESSEL GROUP IS ONE OF INDIA‟S PROMINENT BUSINESS HOUSES WITH A
DIVERSE PORTFOLIO OF ASSETS IN MEDIA, PACKAGING, ENTERTAINMENT,
TECHNOLOGY-ENABLED SERVICES, INFRASTRUCTURE DEVELOPENEMT AND
EDUCATION.THE GROUP‟S PUBLICLY LISTED COMPANIES INCLUDE ZEE
ENTERTAINMENT ENTERPRISES LTD, ZEE NEWS LTD, WIRE & WIRELESS INDIA
LTD, DISHTV INDIA LTD, ESSEL INFRASTRUCTURE PVT LTD, ESSEL PROPACK
LTD AND ETC NETWORKS LTD. WITH WORLDWIDE OPERATIONS, THE GROUP
EMPLOYS MORE THAN 8,000 PEOPLE ACROSS VARIOUS LOCATIONS.
THE ESSEL GROUP HAS ALWAYS RESPONDED TO OPPORTUNITIES CREATED BY
CHANGES IN TECHNOLOGY BY CAPITALIZING ON FIRST-MOVER ADVANTAGE TO
EMERGE AS THE MARKET LEADER. IN INDIA, ZEE TV IS THE FIRST SATELLITE
CHANNEL, SITICABLE IS THE FIRST MUTI-SYSTEM OPERATOR, ESSELWORLD IS
THE FIRST AMUSEMENT PARK, WATER KINGDOM IS THE FIRST THEME PARK
AND PLAYWIN IS THE FIRST ONLINE GAMING COMPANY. ESSEL PROPACK, THE
WORLDS NO.1 IN PACKAGING, WAS ALSO A REVOLUTIONARY CONCEPT IN INDIA.
ESSEL INFRASTRUCTURE PVT LTD. ESSEL INFRAPROJECTS LIMITED IS INDIA‟S
LARGEST THEME PARK OWNER AND OPERATOR. THE COMPANY HAS ALSO
VENTURED INTO A RANGE OF BUSINESS SUCH AS TECHNOLOGY-ENABLED
SERVICES, INFRASTRUCTURE DEVELOPMENT, EDUCATION, MEDIA AND
ENTERTAINMENT.
SUBASH CHANDRA IS THE FOUNDER CHAIRMAN AND THE CHIEF ARCHITECT OF
THE ESSEL GROUP OF COMPANIES.
ESSELWORLD IN ASSOCIATION WITH AN NGO OASIS (ORGANIZATION OF AWARE
SAVIOURS IN SOCIETY) IS ANOTHER RESULT OF STRONG OUTCOME AS A BRAND.
ESSELWORLD ALONG WITH OASIS HAS WORKED TO CREATE AWARENESS IN
FUTURE GENERATION. THIS INVOLVES WORKING WITH SCHOOLS AND
STUDENTS TO ECOSENSITIES INDIVIDUALS THROUGH VARIOUS WAYS. IN JUNE
2004, ESSELWORLD AND OASIS LAUNCHED ECO MISSION – AN ENDEAVOUR TO
BRING ABOUT ENVIRONMENTAL CONSIOUSNESS AMONG CHILDREN. THROUGH
A SERIES OF INFORMATIVE SESSIONS, CONTEST AND ACTIVITES, THE MESSAGE
OF SAVING THE PLANTS IS SPREAD TO THOUSANDS OF STUDENTS. THEY ALSO
PROVIDE PRACTICAL SOLUTIONS TO MANY ENVIRONMENTAL PROBLEMS,
WHICH THE STUDENTS CAN EASILY IMPLEMENT. ECO-MISSION 2005-06 WAS
THEMES „PROJECT PROACTIVE REPUBLIC‟ WHERE MORE THEN 40 SCHOOLS
PARTICIPATED.
4. THE ECO MISSION PROPAGATES ENVIRONMENT AWARENESS THROUGH
ACTIVITIES THROUGHOUT THE YEAR. WORLD FORESTRY DAY, NATIONAL
NUTRITION WEEK, WATER CONSERVATION DAY, ARE CELEBRATED THROUGH
INTERACTIVE SKITS, DANCE PERFORMANCES AND EXIBITION TO CREATE
AWARENESS ON ENVIRONMENT PROBLEMS.
AS PART OF ECO GALLERY, STUDENTS ARE TAKEN TO ESSEL WORLD AND
WATER KINGDOM.
THE ESSELWORLD- OASIS NEWSLETTER, PUBLISHED ANNUALLY, IS A TREASURE
TROVE OF INFOTAINMENT. THE NEWSLETTER IS CIRCULATED IN ALL SCHOOLS.
FOLLOWING THESE ACTIVITES ESSELWORLD HAS CREATED, GAINED AND
MAINTAINED
PUBLICITY
PROPAGANDA
PROMOTION
EVENTUALLY ESTABLISHING ITSELF AS A SUCCESSFULLY BRAND.
5. FUNCTIONAL BENEFITS
ESSELWORLD HAS A SPECIAL PLACE IN THE HEARTS OF MUMBAIKARS AND
ALSO PEOPLE ACROSS THE COUNTRY. THIS IS BECAUSE IT IS THE OLDEST
AMUSEMENT PARK IN THE CITY. MANY PEOPLE FROM CONTEMPORARY AGE
HAVE GROWN ALONG WITH ESSELWORLD. THOUGH BEING ONE OF THE FIRST
AMUSEMENT PARK, IT IS NEW IN STYLE AND CONCEPT. ESSELWORLD IS AN
INTERNATIONAL-STYLE THEME PARK AND AMUSEMENT PARK THAT HAS
DEFINED THE PARAMETERS OF MODERN FUN. IT CONSTANTLY ADOPTS NEW
PROGRESSIVE TECHNOLOGY TO REDEFINE ITSELF.
ESSELWORLD OFFERS OVER THIRTY FOUR THRILLING SCINTILLATING RIDES,
GAMES AND AMUSEMENTS. THE PLACE OFFERS LOW BUDGET MONSOON
PACKAGES AND SPECIAL DEALS ON WEEKENDS. DIFFERENT RECREATIONAL
OPTIONS IN ESSELWORLD INCLUDE THE STANDARD ROLLERCOASTER AND
ADVENTURE THEMES, PLUS A WATER WORLD SECTION WHERE KIDS CAN RUN
AMOK.
CHILDREN’S RIDE ADULT’S RIDE FAMILY RIDES
COMMANDO PARK ZYCLONE MAHA NIBOO DIVE
KINDER CAROUSEL ROCK-O-PLANE MONSTER
YARD TRAIN SNOWBALL RAINBALL TILT A WHEEL
CATERPILLAR SENIOR DODGEM FUN NET
BIG APPLE SENIOR CRAZY CARS ZIPPER DIPPER
MINI TELE COMBAT SUPER ROUND UP ROAD TRAIN
JUNIOR CRAZY CARS ROCK-N-ROLL HIGHWAY CARS
BOAT RIDE SLIPPERY SULTAN HAUNTED HOTEL
BESIDES THESE RIDES THERE ARE ALSO COIN-OPERATED GAMES. LIKE CRAZY
SHUTTLE, DERBY RACER, AQUA BLAST, WATER LAZER ETC.
AFTER A HECTIC AMUSEMENT BOUT A DELECTABLE RECIPES WATING TO
RAVISH YOUR TASTE BUDS, ESSELWORLD CATERS TO ALL PALATES. WHETHER
YOUR CHOICE IS A QUICK PIZZA OR A BHEL PURI OR A LEISURELY CHINES MEAL,
6. ONE OUTLET OR OTHER, SPREAD THROUGHOUT THE PARK, IS SURE TO APPEAL
YOU.
ESSELWORLD HAS RECENTLY STARTED WET WORLD (A PARK WITHIN THE
PARK). IT IS A DREAM COME TRUE IN THE HOT SUMMER MONTHS. THIS HAS SIX
WATER RELATED RIDES:
RAIN POOL
CROC POOL
LARGE ACTIVE POOL
SPLASH POOL
LAZY RIVER
SMALL ACTIVE POOL.
IN ADDITION
ESSEL WORLD IS A HOT ENTERTAINMENT SPOT IN MUMBAI.
AMUSEMENT
ENJOYMENT
FAMILY/COUPLES AND KIDS ANY AGE GROUP CAN HAVE FUN
REJOICEMENT
UNENDING FUN
ARE SOME OF THE NOTICEABLE FUNCTIONAL BENEFITS OF ESSELWORLD.
7. SELF-EXPRESSIVE BENEFITS
ESSELWORLD “IT‟S YOUR WORLD” REFERS TO A WORLD OF FUN, EXCITEMENT,
ENJOYMENT, AMUSEMENT AND ENTERTAINMENT. IT‟S EXACTLY THE WORLD
WHICH YOU HAD IMAGINED, FANTASIZED, DREAMT OF. A WORLD WHICH
BELONG TO YOU IRRESPECTIVE HOW OLD OR YOUNG YOU ARE AND HOW RICH
OR POOR YOU ARE. ESSELWORLD IS A DREAM LAND WHERE YOUR HAPPINESS
WILL BE DOULBLED, WHERE DREAMS OF FUN, LOVE, ENJOYMENT, GAMING,
AMUSEMENT AND ENTERTAINMENT COMES TRUE WHETHER YOU ARE WITH
YOUR FAMILY, SPOUSE AND FRIENDS YOU ARE GOING TO ENJOY THAT‟S FOR
SURE. YOU WILL BE THRILLED, SPINNED AND WET. PLAYING LAUGHING AND
ENJOYING WON‟T STOP, THAT‟S WHY IT‟S ESSELWORLD “IT’S YOUR WORLD”.
ESSELWORLD IS A WORLD WHERE EMOTIONS WILL BE RECHARGED SUPPOSE
YOU ARE IN A SAD OR BAD MOOD AND YOU REACH ESSELWORLD YOUR MOOD
WILL SWING AND YOU WILL BECOME HAPPY IN THE FLOWING EXCITEMENT,
ENJOYMENT, AMUSEMENT, ENTERTAINMENT AND FUN OF ESSELWORLD.
IN ADDITION ESSEL WORLD IS:
MUMBAI’S ONLY INTERNATIONAL -STYLE THEME PARK AND AMUSEMENT
CENTRE.
“ESSELWORLD” A SPECIAL PLACE.
UNLIMITED: ENTERTAINMENT, ENJOYMENT, EXCITEMENT AND FUN.
A SPECIAL PLACE IN THE HEARTS OF MUMBAIKARS AND PEOPLE ACROSS
THE COUNTRY.
A WORLD OF FANTASY FILLED WITH FUN AND EUPHORIA.
A REFRESHING LEISURE DESTINATION
COME TO ESSELWORLD AND REDEFINE THE PARAMETERS OF MODERN FUN.
A BREATHTAKING EXPERIENCE.
MAKE YOUR DREAMS COME TRUE.
FUN NEVER ENDS AT ESSELWORLD.THIS PARK TAKES THE GUARANTEE TO
PEP YOU UP.
ARE SOME OF THE NOTICEABLE SELF-EXPRESSIVE BENEFITS OF ESSELWORLD.
8. EMOTIONAL BENEFITS
AT” ESSELWORLD RECHARGE YOUR EMOTIONS” ITSELF COVERS A LOT OF
EMOTIONAL BENEFITS.WHEN IT COMES TO EMOTIONAL BENEFITS ESSELWORLD
OFFERS A LOT OF EMOTIONAL BENEFITS BECAUSE EXPERIENCING RIDES SUCH
AS:
CHILDREN’S RIDE ADULT’S RIDE FAMILY RIDES
COMMANDO PARK ZYCLONE MAHA NIBOO DIVE
KINDER CAROUSEL ROCK-O-PLANE MONSTER
YARD TRAIN SNOWBALL RAINBALL TILT A WHEEL
CATERPILLAR SENIOR DODGEM FUN NET
BIG APPLE SENIOR CRAZY CARS ZIPPER DIPPER
MINI TELE COMBAT SUPER ROUND UP ROAD TRAIN
JUNIOR CRAZY CARS ROCK-N-ROLL HIGHWAY CARS
BOAT RIDE SLIPPERY SULTAN HAUNTED HOTEL
SATISFY OUR EMOTIONS AS WE ENJOY, HAVE FUN, GET ENTERTAINED,
EXCITEMENT ARE SATISFYING OUR EMOTIONS.
HAPPINESS, ENJOYMENT, REFRESHMENT ARE DERVIED BY EXPERIENCING THE
ABOVE RIDES.
IN ADDITION ESSELWORLD IS
MUMBAI’S ONLY INTERNATIONAL -STYLE THEME PARK AND AMUSEMENT
CENTRE.
ESSELWORLD HAS A SPECIAL PLACE IN THE HEARTS OF MUMBAIKARS AND
PEOPLE ACROSS THE COUNTRY.
ESSELWORLD “IT’S YOUR WORLD”
AN ISLAND OF FANTASY FILLED WITH FUN AND EUPHORIA.
A BREATHTAKING EXPERIENCE.
ARE SOME OF THE NOTICEABLE EMOTIONAL BENEFITS OF ESSELWORLD.
