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www.Flipkart.com


    E-commerce

                            Presented by:
                               Priya Soni




    Free Powerpoint Templates
                                    Page 1
Contents:
• About
• Funding of Flipkart
• Locations of Headquarters and Warehouses
• Products
• The supply Chain (order lifecycle)
• Promotional Strategy
• Business result
• Suggestions and recommendations
• Conclusion



                    Free Powerpoint Templates
                                                Page 2
About
• It is an online retail industry & one of the leading e-commerce
  players in the country

• Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka
  in 2007.

• Started with initial capital of INR 4 lakh.

• With over 11.5 million book titles listed, 11 different categories,
  more than 2 million registered users and sale of 30000 items a
  day.

• The major goal of the company is to provide a memorable online
  shopping experience to their customers.



                          Free Powerpoint Templates
                                                             Page 3
Funding of Flipkart:

• Initially funded by the Bansals themselves with Rs. 4,00,000

• Flipkart has since then raised funding from venture capital
  funds Accel India in 2009 and Tiger Global (US$10 million in 2010
  and US$20 million in June 2011)

• Private equity firms Carlyle and General Atlantic are in talks to
  jointly invest about $150 million to $200 million in Flipkart,
  according to sources.




                        Free Powerpoint Templates
                                                            Page 4
Headquarter and warehouses

The company's headquarters is located in Bangalore.

Warehouses are located in the following cities, often near
airports.

•   Bangalore, Karnataka
•   Chennai, Tamil Nadu
•   Delhi
•   Kolkata, West Bengal
•   Mumbai, Maharashtra
•   Noida, Uttar Pradesh
•   Pune, Maharashtra
•   Kochi, Kerala



                           Free Powerpoint Templates
                                                         Page 5
Products
Flipkart started with selling books. In 2010, they added to their
catalogue media (including music, movies and games) and mobile
phones and accessories.

In 2011, product launches included:
• cameras,
• computers,
• pens & office supplies,
• computer accessories,
• home and kitchen appliances,
• personal & health care,
• gaming consoles,
• audio players and televisions.

In 2012, product launches includes health & beauty products, Life
style products which includes watches, belts, bags & luggage.



                       Free Powerpoint Templates
                                                         Page 6
Free Powerpoint Templates
                            Page 7
Order lifecycle
• Attract users to the site.

• Provide selection & making it easy to Find & Discover products.

• Provide details to evaluate a products such as product Description,
  Specifications, etc.

• Price well (Have to be competitive to the most obvious options)

• Provide convenient payment options (Online payment, EMI, COD)

• Confirm purchase order & payment




                         Free Powerpoint Templates
                                                             Page 8
Order lifecycle
• Get the item & Procure from Supplier

• Keep Inventory (Inventory Prediction, Planning)

• Pack the item (Tamperature proof, weather proof, breakage proof)

• Select courier & hand-over (Courier performances vary across
  regions)

• Get tracking id & communicate to customer (Follow-up for timely
  delivery)

• Take care of returns (faulty product/user changes their mind)



                        Free Powerpoint Templates
                                                            Page 9
Promotional Strategy

• Flipkart has been mostly marketed by word of mouth advertising.
  Customer satisfaction has been their best marketing medium.

• Flipkart very wisely used SEO (Search Engine Optimization) and
  Google Ad-words as the marketing tools to have a far reach in the
  online world.

• Flipkart.com official Facebook page has close to 9 lakh 'likes'.

• Flipkart recently launched a series of 4 ads with the tag line - "No
  Kidding No worries". Kids were used to create the adverts to send
  out the message - if a kid can do it, you can also do it.




                         Free Powerpoint Templates
                                                               Page 10
Free Powerpoint Templates
                            Page 11
Business result

Flipkart's reported sales (in rupees) were:

• 40 million in FY 2009–2010,
• 200 million in FY 2010–2011
• 750 million for FY 2011–2012.

In FY 2012–2013, Flipkart is set to cross the INR 5 billion (US$100
   million)

Flipkart sells nearly 20 products per minute and is aiming at
    generating a revenue of INR 50 billion (US$1 billion) by 2014.




                         Free Powerpoint Templates
                                                           Page 12
Suggestions & Recommendations

• The company has built a great brand name, they just have to
  maintain and enhance the same.

• It needs to keep introducing more products, adapting to the
  changing needs of the customer with time.

• The entry of Amazon.com in 2012 in the Indian e-commerce
  space has been cited as a big challenge to Flipkart.

• Flipkart is a respected Brand name in India and should be able to
  compete with Amazon.




                        Free Powerpoint Templates
                                                           Page 13
Conclusion

•   India has 11 million online customers now which will increase to 30 million
    by 2015. The industry's size is expected to increase to $11.8 billion.
•   Seeing the prospects of growth a lot of new online retailers have come up
    and there is a price war going on to attract more and more customers so it
    has become extremely important to manage cost to increase profits which is
    only possible by:
     – building an efficient nationwide delivery network,
     – Warehouses
     – Inventory management
     – logistics,
     – efficient teams to manage all this.




                               Free Powerpoint Templates
                                                                        Page 14
Reference:

[1] http://logisticsweek.com/news/2011/03/not-only-words/
[2] http://www.flipkart.com/about-us
[3] http://www.livemint.com/2011/06/16233030/Flipkart-raises-20-mn-from-
    Ti.html




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                                                                   Page 15

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Flipkart.com priya

  • 1. www.Flipkart.com E-commerce Presented by: Priya Soni Free Powerpoint Templates Page 1
  • 2. Contents: • About • Funding of Flipkart • Locations of Headquarters and Warehouses • Products • The supply Chain (order lifecycle) • Promotional Strategy • Business result • Suggestions and recommendations • Conclusion Free Powerpoint Templates Page 2
  • 3. About • It is an online retail industry & one of the leading e-commerce players in the country • Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka in 2007. • Started with initial capital of INR 4 lakh. • With over 11.5 million book titles listed, 11 different categories, more than 2 million registered users and sale of 30000 items a day. • The major goal of the company is to provide a memorable online shopping experience to their customers. Free Powerpoint Templates Page 3
  • 4. Funding of Flipkart: • Initially funded by the Bansals themselves with Rs. 4,00,000 • Flipkart has since then raised funding from venture capital funds Accel India in 2009 and Tiger Global (US$10 million in 2010 and US$20 million in June 2011) • Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200 million in Flipkart, according to sources. Free Powerpoint Templates Page 4
  • 5. Headquarter and warehouses The company's headquarters is located in Bangalore. Warehouses are located in the following cities, often near airports. • Bangalore, Karnataka • Chennai, Tamil Nadu • Delhi • Kolkata, West Bengal • Mumbai, Maharashtra • Noida, Uttar Pradesh • Pune, Maharashtra • Kochi, Kerala Free Powerpoint Templates Page 5
  • 6. Products Flipkart started with selling books. In 2010, they added to their catalogue media (including music, movies and games) and mobile phones and accessories. In 2011, product launches included: • cameras, • computers, • pens & office supplies, • computer accessories, • home and kitchen appliances, • personal & health care, • gaming consoles, • audio players and televisions. In 2012, product launches includes health & beauty products, Life style products which includes watches, belts, bags & luggage. Free Powerpoint Templates Page 6
  • 8. Order lifecycle • Attract users to the site. • Provide selection & making it easy to Find & Discover products. • Provide details to evaluate a products such as product Description, Specifications, etc. • Price well (Have to be competitive to the most obvious options) • Provide convenient payment options (Online payment, EMI, COD) • Confirm purchase order & payment Free Powerpoint Templates Page 8
  • 9. Order lifecycle • Get the item & Procure from Supplier • Keep Inventory (Inventory Prediction, Planning) • Pack the item (Tamperature proof, weather proof, breakage proof) • Select courier & hand-over (Courier performances vary across regions) • Get tracking id & communicate to customer (Follow-up for timely delivery) • Take care of returns (faulty product/user changes their mind) Free Powerpoint Templates Page 9
  • 10. Promotional Strategy • Flipkart has been mostly marketed by word of mouth advertising. Customer satisfaction has been their best marketing medium. • Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words as the marketing tools to have a far reach in the online world. • Flipkart.com official Facebook page has close to 9 lakh 'likes'. • Flipkart recently launched a series of 4 ads with the tag line - "No Kidding No worries". Kids were used to create the adverts to send out the message - if a kid can do it, you can also do it. Free Powerpoint Templates Page 10
  • 12. Business result Flipkart's reported sales (in rupees) were: • 40 million in FY 2009–2010, • 200 million in FY 2010–2011 • 750 million for FY 2011–2012. In FY 2012–2013, Flipkart is set to cross the INR 5 billion (US$100 million) Flipkart sells nearly 20 products per minute and is aiming at generating a revenue of INR 50 billion (US$1 billion) by 2014. Free Powerpoint Templates Page 12
  • 13. Suggestions & Recommendations • The company has built a great brand name, they just have to maintain and enhance the same. • It needs to keep introducing more products, adapting to the changing needs of the customer with time. • The entry of Amazon.com in 2012 in the Indian e-commerce space has been cited as a big challenge to Flipkart. • Flipkart is a respected Brand name in India and should be able to compete with Amazon. Free Powerpoint Templates Page 13
  • 14. Conclusion • India has 11 million online customers now which will increase to 30 million by 2015. The industry's size is expected to increase to $11.8 billion. • Seeing the prospects of growth a lot of new online retailers have come up and there is a price war going on to attract more and more customers so it has become extremely important to manage cost to increase profits which is only possible by: – building an efficient nationwide delivery network, – Warehouses – Inventory management – logistics, – efficient teams to manage all this. Free Powerpoint Templates Page 14
  • 15. Reference: [1] http://logisticsweek.com/news/2011/03/not-only-words/ [2] http://www.flipkart.com/about-us [3] http://www.livemint.com/2011/06/16233030/Flipkart-raises-20-mn-from- Ti.html Free Powerpoint Templates Page 15