Premium handbags and accessories is one of the fastest growing segments in the overall luxury market. After declining in 2009 due to economic slowdown, the market grew in 2012 compared to previous year. This growth is being driven by rise in disposable income, expanding middle class, growing preference for branded products and rising number of wealthy consumers worldwide. Moreover, the handbag market encompasses dynamic players and an expanding consumer base, which is expected to flourish due to increasing demand from emerging markets and strong performances by the international luxury brands. Countries like China and India with rising high net worth individuals (HNWIs) and high purchasing power among working women will boost the market growth in future years. New channels like E-Commerce or online shopping have become popular mainly driven by consumers looking for good bargains. Categories such as top-handle bags, totes and cross-body bags remained popular. The market for high-end luxury handbags is highly competitive. Coach Inc is the market leader in the US luxury handbag market. Other major players include, Michael Kors, Burberry, Prada, Louis Vuitton, Gucci, Hermes and Chanel. Most of the companies are responding to the growing competition by developing high profile product launches, stimulating purchases through strong promotions and investing in remodeled stores and shop-in-shops at department stores. The present report titled “Global Handbags Market: 2013 Edition” discusses the global market for luxury handbags, as well as trade of handbags worldwide. The report presents a detailed analysis of the US handbag market, discussing sales, pricing trend, and trade statistics. Also, the report presents a short discussion on one of the emerging handbag market, the Asia Pacific. The report analyzes some of the major drivers as well as trends prevailing in the global handbags market. Three major players operating in the handbags industry worldwide are profiled, focusing on their business, financials and growth strategies.

1. Global Handbags Market Report
----------------------------------------------------
2013
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2. Executive Summary
Premium handbags and accessories is one of the fastest growing segments in the overall luxury market. After declining in 2009 due to economic
slowdown, the market grew in 2012 compared to previous year. This growth is being driven by rise in disposable income, expanding middle class,
growing preference for branded products and rising number of wealthy consumers worldwide. Moreover, the handbag market encompasses dynamic
players and an expanding consumer base, which is expected to flourish due to increasing demand from emerging markets and strong performances
by the international luxury brands. Countries like China and India with rising high net worth individuals (HNWIs) and high purchasing power among
working women will boost the market growth in future years. New channels like E-Commerce or online shopping have become popular mainly driven
by consumers looking for good bargains. Categories such as top-handle bags, totes and cross-body bags remained popular.
The market for high-end luxury handbags is highly competitive. Coach Inc is the market leader in the US luxury handbag market. Other major
players include, Michael Kors, Burberry, Prada, Louis Vuitton, Gucci, Hermes and Chanel. Most of the companies are responding to the growing
competition by developing high profile product launches, stimulating purchases through strong promotions and investing in remodeled stores and
shop-in-shops at department stores.
The present report titled “Global Handbags Market: 2013 Edition” discusses the global market for luxury handbags, as well as trade of handbags
worldwide. The report presents a detailed analysis of the US handbag market, discussing sales, pricing trend, and trade statistics. Also, the report
presents a short discussion on one of the emerging handbag market, the Asia Pacific. The report analyzes some of the major drivers as well as
trends prevailing in the global handbags market. Three major players operating in the handbags industry worldwide are profiled, focusing on their
business, financials and growth strategies.
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3. Market for Luxury Handbags is being Driven by Asian Markets Fuelled by Expanding Middle Class,
Preference for Branded Products and Rising Wealthy Consumers……..
 The global premium handbag and accessories market is
expected to grow at a CAGR of ….% from US$..... billion in
2012 to US$..... billion by 2017.
 The North America premium handbag market was worth
US$..... billion while the Asian market had a market value of
US$....... billion in 2012.
 Men represented …..% of the Asian market for handbags and
accessories, compared to …….% in the rest of the world.
 From 2007 to 2011, the export value (in current prices) of
travel goods, handbags, etc (SITC group 831) increased at a
CAGR of ……..%, and with a further ……..% growth in 2011,
amounted to US$...... billion.
US China, Hong Kong SAR
Japan France
Germany Italy
UK Republic of Korea
China Others
Luxury Handbags Affinity Index in Major Countries (2012)
2003 2005 2008 2011
US$Billion
Global Premium Handbags and Accessories Market (2011-2017F)
Top Importing Countries of Travel Goods, Handbags Etc (2012)
UK
USA
Italy
France
Germany
Japan
Brzil
India
HandbagsAffinityIndex

4. Price Increase of Handbags in 2012 Contributed to Revenue Growth in the US as Consumers were Willing
to Spend More On Quality And Branded Merchandise
 The retail sales of women handbags market increased from
US$...... billion in 2010 to US$....... billion in 2011.
 Price increase of handbags mainly contributed to the growth of
revenue. Women preferred to buy small silhouettes because they
were an affordable luxury on which they could justify spending as
an investment.
 Unit sales of handbags in 2011 fell …..% and reached ……
million. Although volume sales decreased, dollar sales witnessed
an increase which shows that consumers are willing to pay more
for what they wanted.
 Women in age group 35-54 years represented …..% of total
handbag dollar sales and …..% of unit sales in 2012.
The US Women’s Handbags Retail Sales – by Value (2002-2011)
The US Women’s Accessories – Retail Sales (2010-2013E)
2010 2011 2012 2013E
US$Billion
The US Women’s Handbags Retail Sales – by Volume (2002-2011)
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
US$Billion
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
#(inMillion)

5. Most of the Handbags were Purchased from Stores But Online Sales are also Becoming Popular…….
 The average retail price of handbags in the US increased from
US$...... in 2011 to US$....... in 2012.
 This price growth contributed to the sales increases since
consumers were willing to spend on quality and branded
merchandise.
 In the year 2011, a total of ……. million handbags were imported
from China, …. million from India, ….. million from Vietnam and
…… million from Hong Kong.
 The worldwide online personal luxury goods market increased
from US$..... billion in 2009 to US$........ billion in 2012.
 With rise in working women population, affordability increases
as their disposable income rises and as a result they invest in
lifestyle accessory brands.
Women’s Premium Handbags & Accessory Market Share in the US
Market Value of Luxury Branded Handbags in Asia Pacific (2006-2014E)
Average Retail Price of Handbags in the US (2005-2012)
2006 2007 2008 2009 2010 2011E 2012E 2013E 2014E
US$Billion
2005 2006 2007 2008 2009 2010 2011 2012
US$
2011 2012 2013E
Share%
Michael Kors Coach Inc Rest of Brands

6. Table of Contents
1. Handbags: An Overview
1.1 Introduction
1.2 Segmentation
1.3 Handbags-Value Chain
2. Global Handbags Market
2.1 Luxury Handbags Market Size
-Premium Handbags & Accessories Market
-Major Countries-Comparative Index
2.2 Trade Statistics
-Imports by Region
-Exports by Region
3. The US Handbags Market
3.1 Women Accessories Market
3.2 Women Handbags Market
3.2.1 Retail Sales by Volume and Value
3.2.2 Mode of Distribution
3.2.3 Wearer Age Groups
3.2.4 Average Retail Prices
3.3 Trade Statistics
3.4 Market Players
4. Asia Pacific Handbags Market
-Luxury Handbags Market Value
-Luxury Handbags – Regional Share
5. Market Trends
5.1 Aggressive Presence on Social Media and Fashion
Shows
5.2 Demand for Small and Medium Silhouette Handbags and
Cross Bodies
5.3 Brand Strengthening Efforts by Companies
5.4 Insurance of Handbags
List of Graphs & Tables
Global Premium Handbags and Accessories Market (2011-2017F)
Luxury Handbags Affinity Index in Major Countries (2012)
Imports and Exports of Travel Goods, Handbags etc of Leather, Plastics,
Textiles and Others (2004-2011)
Exports of Travel Goods, Handbags, etc of Leather Goods, Plastics, Textiles
and Others - Share by Region (2011)
Imports of Travel Goods, Handbags, etc of Leather Goods, Plastics, Textiles
and Others - Share by Region (2011)
The US Women’s Accessories – Retail Sales (2010-2013E)
The US Women’s Handbags Retail Sales – by Value (2002-2011)
The US Women’s Handbags Retail Sales – by Volume (2002-2011)
The US- Women's Handbags Style of Accessories (2012)
Number of Handbags Bought by Women in the US (2012)
The US Women’s Handbag Retail Sales – Share Breakdown by Mode of
Distribution (2012)
Average Retail Price of Handbags in the US (2005-2012)
The US Women’s Premium Handbags & Accessory Market Share (2011-
2013E)
Market value for luxury branded handbags in Asia Pacific (2006-2014E)
Asia Pacific Luxury Handbags Market – Value Share by Region (2014F)
Global GDP (2001-2011)
World GDP per Capita (2005-2011)
Worldwide Online Personal Luxury Goods Market Trend (2009-2012E)
Worldwide Online Personal Goods Market Share by Category (2009-2012E)
BRIC Market Share for Luxury Handbags (2012)
China Luxury Goods Market Size (2010-2012E)
Real GDP Growth in Developing Countries (2009 versus 2015F)
Worldwide Population of Employed Women (2006-2012P)
Luxury Goods Market Share by Gender (2012)
Coach Revenue – Share by Product Category (FY12)
Coach Inc- Net Sales (2008-2012)
LVMH – Revenue by Business Segments (2012)
LVMH- Fashion and Leather Goods Revenue (2010-2012)
Burberry Group Revenue (FY08-FY12)
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7. Table of Contents
6. Market Drivers
6.1 Rising Population of HNIs
6.2 Improvement in Global Economic Growth
6.3 Rise in Online Sales
6.4 Untapped Potential in “New Emerging Markets”
6.5 Rising Working Women Population
7. Challenges
7.1 High Import Duty on Premium Handbags
7.2 Risk of Counterfeiting
8. Competitive Landscape
-Competitive Overview
-Comparison of Key Players
9. Company Profiles
9.1 Coach Inc.
9.1.1 Business Description
9.1.2 Financial Overview
9.1.3 Business Strategies
-Consumer Communication Initiatives
-International Expansion
9.2 LVMH (Moët Hennessy Louis Vuitton)
9.2.1 Business Description
9.2.2 Financial Overview
9.2.3 Business Strategies
-Strategic Collaborations and Acquisitions
- Strengthened Customer Services
9.3 Burberry Group Plc.
9.3.1 Business Description
9.3.2 Financial Overview
9.3.3 Business Strategies
-Invest in Under-Penetrated Markets
-Focus on Marketing Innovations
List of Tables
The US Women’s Accessories Retail Sales - Share by Category (2012)
Women Handbags Wearer Age Groups in the US (2012)
The US Handbags Imports - by Volume (2008-2011)
The US Handbags Imports - by Value (2008-2011)
Preferred Handbags Brands in the US by Income Class (2012)
Top 10 Most Searched Luxury Handbag Brands Globally (2011)
HNWI Population by Region (2011-2022F)
Top Global Cities by HNWI Population (2012 and 2022)
Luxury Goods Market in Emerging Markets (2012E)
Handbags Import Duty in Various Countries (2012)
Revenues of Major Luxury Handbags and Accessories Players by Region
(2012)
Luxury Handbags and Accessories-Number of Owned & Operated Stores by
Region (2012)
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Vikas Gupta
BD Manager
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