2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content

A Few Content Planning Tips
• Content deadlines in this calendar serve as general guidelines
(unless marked as a feature package deadline). Research your
targeted audiences and adjust your timelines to fit their
preferences.
• Don’t get overzealous. Only schedule out the amount of
press releases and content your resources allow – quality
over quantity is key.
• It’s good to plan the full year in advance; however, remember to
check in quarterly to make any necessary adjustments.
• Avoid audience distraction. Even if you’re not publishing
something tied to a particular event, keep in mind that it could
still impact the pickup of other news during that time.

Being Mindful of Earnings Season
Each quarter, publicly traded companies
report their financial earnings.
Even if your company isn’t publicly
traded, it’s important to note when
earnings seasons will occur. The news
cycle may be more focused on these
stories.
As noted in this calendar, earnings takes
place at the beginning of each quarter,
typically starting on the 15th and lasting
about a month. For example: Q1 Earnings
is January 15 - February 15.

Taking Global Holidays into Account
If your company has or is looking to
reach audiences in other countries,
remember to keep those countries’
holidays in mind when planning your
content calendar.
Check out our Global Holidays Alert
for upcoming holidays around the
world.

Q1 – Dawn of a New Year
• The new year kicks off with several major events in
the tech, automotive, entertainment, and sports
industries, followed by a string of holidays.
• The year’s first earnings season begins in mid-
January.
• Make sure you’re ready to hit the ground running in
January. Read more content planning tips in our
companion blog post, “The Ultimate Guide to
Planning Your 2016 Editorial Calendar.”

28 29 30 31 01 0302
04 05 06 07 08 1009
11 12 13 14 15 1716
18 19 20 21 22 2423
25 26 27 28 29 3130
01 02 03 04 05 0706
M O N T U E S W E D T H U R F R I S U NS A T
2016JANUARY
MLK Day
Deadline:
Valentine’s
Day Features
Pack
New Year’s
Day
Deadline:
Womens
Features Pack
Groundhog
Day
NFL’s Big
Game
DETROIT AUTO SHOW
CONSUMER ELECTRONICS SHOW (CES)
EARNINGS
BEGINS
DETROIT AUTO SHOW
THIS MONTH:
• New Year's Day (1)
• CES (6-9)
• Detroit Auto Show
(11-24)
• Earnings begins mid-
January
• MLK Day (18)
• Entertainment
Awards Season
ALSO PREPARING FOR:
• Valentine’s Day
(Features Pack
Deadline: 1/26)
• African American
History Month
• NFL’s Big Game
• Chinese New Year
• Carnival - Brazil
• NY Fashion Week

01 02 03 04 05 0706
08 09 10 11 12 1413
15 16 17 18 19 2120
22 23 24 25 26 2827
29 01 02 03 04 0605
07 08 09 10 11 1312
2016FEBRUARY
Deadline:
Womens
Features Pack
Groundhog
Day
NFL’s Big
Game
Chinese
New Year
Valentine’s
Day
Presidents
Day
88th
Academy
Awards
It’s a
leap year
Deadline:
Spring, Easter
& Passover
Features Pack
NEW YORK FASHION WEEK – Fall 2016
TOY FAIR
NEW YORK FASHION WEEK – Fall 2016
TOY FAIR
THIS MONTH:
• African American History
Month
• Groundhog Day (2)
• NFL’s 50th Big Game (7)
• Chinese New Year (8)
• Carnival - Brazil (8-9)
• Valentine’s Day (14)
• NY Fashion Week (11-18)
• Toy Fair (13-16)
• The Oscars (28)
ALSO PREPARING FOR:
• Women's History
Month & Day (Features
Pack Deadline: 2/2)
• Spring, Easter &
Passover (Features Pack
Deadline: 3/1)
• March Madness
• NY Auto Show
February is African American
History Month
CARNIVAL - BRAZIL

29 01 02 03 04 0605
07 08 09 10 11 1312
14 15 16 17 18 2019
21 22 23 24 25 2726
28 29 30 31 01 0302
04 05 06 07 08 1009
2016MARCH
It’s a
leap year
Deadline:
Spring, Easter
& Passover
Features Pack
Women’s
Day
March
Madness
begins
First Day of
Spring
Deadline:
Tax Day
Features Pack Easter
THIS MONTH:
• National Women’s
History Month
• International Women’s
Day (8)
• March Madness (15)
• Spring Begins (20)
• NY Auto Show (25-4/3)
• Easter (27)
ALSO PREPARING FOR:
• Tax Day (Features Pack
Deadline: 3/22)
• Passover (Features Pack
Deadline: 3/1)
• Earth Day
• Earnings Season
NY AUTO SHOW
NEW YORK AUTO SHOW
March is National
Women’s History Month

Q2 – Spring Rebirth
• From Mother’s Day and Father’s Day to prom and
graduation season, the second quarter offers many
opportunities for family-themed content.
• Summer is right around the corner – travel and
home-entertaining will soon become hot topics.
• Have you thought about your plans for the 2016
Olympic Games (Aug. 5-21) and the U.S.
presidential election (Nov. 8)? Although these
events are months away, your content will need a
lot of advanced planning to grab attention.

28 29 30 31 01 0302
04 05 06 07 08 1009
11 12 13 14 15 1716
18 19 20 21 22 2423
25 26 27 28 29 0130
02 03 04 05 06 0807
2016APRIL
Content
Deadline:
Earth Day
U.S. Tax Day
Content
Deadline:
Mother’s Day Earth Day
Content
Deadline:
Prom/Bridal
Mother’s Day
EARNINGS
BEGINS
THIS MONTH:
• Tax Day (15)
• Earnings begins
mid-April
• Earth Day (22)
• Passover (22-30)
ALSO PREPARING FOR:
• Mother’s Day (Content
Deadline: 4/19)
• Prom and Bridal Season
(Content Deadline:
3/28)
• Asian Pacific American
Heritage Month
• Graduation Season
NEW YORK AUTO SHOW
PASSOVER
PASSOVER

25 26 27 28 29 0130
02 03 04 05 06 0807
09 10 11 12 13 1514
16 17 18 19 20 2221
23 24 25 26 27 2928
30 31 01 02 03 0504
2016MAY
Mother’s
Day
Content
Deadline:
Summer Fun
Memorial
Day
THIS MONTH:
• Graduation Season
• Asian Pacific American
Heritage Month
• Mother’s Day (8)
• Prom & Spring/Summer
Bridal Season
• Memorial Day (30)
ALSO PREPARING FOR:
• Start of Summer
(Content Deadline:
5/12)
• Father’s Day (Content
Deadline: 6/2)
• LGBT Pride Month
• E3 Tradeshow
Congratulations
Class of 2016
May is Asian Pacific
American Heritage Month

30 31 01 02 03 0504
06 07 08 09 10 1211
13 14 15 16 17 1918
20 21 22 23 24 2625
27 28 29 30 01 0302
04 05 06 07 08 1009
2016JUNE
Content
Deadline:
Father’s Day
Father’s Day
Content
Deadline:
Summer
Outdoors &
4th of July
First Day of
Summer
THIS MONTH:
• LGBT Pride Month
• Summer Begins (21)
• Father’s Day (19)
• E3 Tradeshow (14-16)
ALSO PREPARING FOR:
• U.S. Independence Day
(Content Deadline:
6/20)
• Earnings Season
E3 TRADESHOW
June is LGBT Pride Month

Q3 – Those Lazy Hazy Crazy Days of Summer
• Summer will be over before you know it. For end-
of-summer content, try tapping into the urgency
that the season is fleeting.
• With summer’s end comes Back to School season.
Even B2B companies can leverage Back to School
by highlighting their thought leadership content.
• Because a lot of people go on vacation during this
time of year, you may want to work in extra time
with deadlines in case your internal stakeholders
are out of the office.

27 28 29 30 01 0302
04 05 06 07 08 1009
11 12 13 14 15 1716
18 19 20 21 22 2423
25 26 27 28 29 3130
01 02 03 04 05 0706
2016JULY
Independence
Day (US)
Content
Deadline:
Senior
Citizens
THIS MONTH:
• U.S. Independence
Day (4)
• Earnings begins
mid-July
ALSO PREPARING FOR:
• Senior Citizens Day
(Content Deadline:
7/29)
• Back to School Season
EARNINGS
BEGINS
2016 SUMMER OLYMPICS

01 02 03 04 05 0706
08 09 10 11 12 1413
15 16 17 18 19 2120
22 23 24 25 26 2827
29 30 31 01 02 0403
05 06 07 08 09 1110
2016AUGUST
Content
Deadline:
Labor Day
Content
Deadline:
Grandparents
Senior
Citizens Day
Content
Deadline:
Hispanic
Heritage
Month
THIS MONTH:
• Back to School
• Senior Citizens Day (21)
ALSO PREPARING FOR:
• Labor Day (Content
Deadline: 8/12)
• National Grandparents
Day (Content Deadline:
8/16)
• National Hispanic
Heritage Month
(Content Deadline: 9/1)
• NY Fashion Week
• Start of Autumn
It’s Back to School Time

29 30 31 01 02 0403
05 06 07 08 09 1110
12 13 14 15 16 1817
19 20 21 22 23 2524
26 27 28 29 30 0201
03 04 05 06 07 0908
2016SEPTEMBER
Content
Deadline:
Hispanic
Heritage
Month
Labor Day
National
Grandparents
Day
Content
Deadline:
Native
Americans
First Day of
Autumn
Content
Deadline:
Election Day
THIS MONTH:
• Labor Day (5)
• New York Fashion Week
(10-17)
• National Hispanic
Heritage Month (15-
10/15)
• National Grandparents
Day (11)
• Autumn Begins (22)
ALSO PREPARING FOR:
• Native American Day
(Content Deadline: 9/16)
• LGBT History Month/
Coming Out Day
• Earnings Season
• Halloween
• Election Day (Content
Deadline: 9/30)
NEW YORK FASHION WEEK – Spring 2017
NY FASHION
National Hispanic Heritage Month
is September 15th - October 15th

Q4 – Year End Madness
• The Holidays are here! Check out “12 Days of
Content: A Holiday Guide for Content Marketers”
for end-of-year content ideas.
• It’s also time to start planning next year’s calendar.
• Review your previous communications: What was a
home run? What was moderately successful? What
opportunities for improvement exist?
• Evaluate underperforming initiatives: Which ones are
worth repeating with adjustments? Which ones should
be replaced with something else?

26 27 28 29 30 0201
03 04 05 06 07 0908
10 11 12 13 14 1615
17 18 19 20 21 2322
24 25 26 27 28 3029
31 01 02 03 04 0605
2016OCTOBER
Content
Deadline:
Election Day
Content
Deadline:
LGBT
Content
Deadline:
Halloween
Native
American
Day &
Thanksgiving
- Canada
Coming Out
Day
Content
Deadline:
Holiday
(General)
Halloween
Content
Deadline:
Thanksgiving
THIS MONTH:
• Indigenous Peoples’
Day/ Native American
Day (10)
• LGBT History Month /
Coming Out Day (11)
• Earnings begins
mid-October
• Halloween (31)
ALSO PREPARING FOR:
• Holiday Season
(Content Deadline:
10/21)
• Native American
Heritage Month
• Veterans Day
• Thanksgiving
EARNINGS
BEGINS

31 01 02 03 04 0605
07 08 09 10 11 1312
14 15 16 17 18 2019
21 22 23 24 25 2726
28 29 30 01 02 0403
05 06 07 08 09 1110
2016NOVEMBER
Halloween
Content
Deadline:
Thanksgiving
Election Day
Veteran’s
Day
Thanksgiving
Content
Deadline:
Holiday (Last
Minute)
Content
Deadline:
Year-End
Recaps &
Predictions
THIS MONTH:
• Native American
Heritage Month
• Election Day (8)
• Veterans Day (11)
• Thanksgiving (26)
ALSO PREPARING FOR:
• Start of Winter
• Holiday Season:
Hanukkah & Christmas
(Last-Minute Content
Deadline: 11/30)
• Year-End Recaps &
New Year Predictions
(Content Deadline:
12/2)
November is Native American
Heritage Month

28 29 30 01 02 0403
05 06 07 08 09 1110
12 13 14 15 16 1817
19 20 21 22 23 2524
26 27 28 29 30 0131
02 03 04 05 06 0807
2016DECEMBER
Content
Deadline:
Holiday (Last
Minute)
Content
Deadline:
Year-End
Recaps &
Predictions
Contnet
Deadline:
CES/ Tech
First Day of
Winter Christmas
Boxing Day,
UK
New Year’s
Day
THIS MONTH:
• Winter Begins (22)
• Hanukkah (24 – 1/1)
• Christmas (25)
• Year-End Recaps &
New Year Predictions
ALSO PREPARING FOR:
• Consumer Electronics
Show (CES) (Content
Deadline: 12/5)
• New Year's Day
• Entertainment Awards
Season
• Detroit Auto Show
• Earnings Season
• MLK Day (Content
Deadline: 1/4)
HANUKKAH
HANUKKAH

More Useful Info
Content Planning: Hit the ground
running in 2016. Read more tips for
scheduling your content calendar in our
companion blog post, “The Ultimate
Guide to Planning Your 2016 Editorial
Calendar.”
Press Release Writing: Once your
calendar is set, find out how to write
and execute the perfect press release.
Read our free white paper, “Five Keys to
Crafting Press Releases that Drive
Earned Media.”

PR Newswire Feature Packages
Increase exposure for your content by
adding on a Feature Package distribution
to your PR Newswire-distributed press
release (requires distribution to
PRNewswire.com).
Our Feature Packages are distributed on
specific dates so editors know when to
expect them. Each package links to press
releases that are focused on a select topic
such as food, travel, and the holidays.
Editors use these evergreen articles for
themed coverage throughout the year.

2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content

2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content

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2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content