Communications Trends For 2015 - Creative Approaches to Content Promotion
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Robert Rose, Chief Strategy Officer, Content Marketing Institute Eva Rohrmann, Director, Solutions & Channel Marketing PR Newswire Don Montuori, Vice President of Publishing, MarketResearch.com
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Communications Trends For 2015 - Creative Approaches to Content Promotion
- 1. Communications Trends for 2015 Time to Orchestrate the Concert of Media & Content Content Marketing Institute MarketResearch.com PR Newswire CNW 3 December 2014
- 2. Welcome: New Research & Insights •Findings & Insights •Case Study on Content Distribution •Questions #CONTENTPROMOTION
- 3. Welcome Robert Rose Chief Strategy Officer Content Marketing Institute Don Montuori Vice President of Publishing MarketResearch.com Eva Rohrmann Director –Solutions & Channel Marketing PR Newswire #CONTENTPROMOTION
- 4. Overture What makes a successful content marketer successful? #CONTENTPROMOTION
- 5. Composing the Study #CONTENTPROMOTION
- 6. Concert: What Content Do You Promote? #CONTENTPROMOTION
- 7. Concert: How Do You Promote Content? #CONTENTPROMOTION
- 8. Concert: How Do You Promote Content? 0 10 20 30 40 50 60 70 80 90 Press Release Services Native Advertising (long form) Content Syndication Services Marked Difference by Channel Most Effective Least Effective #CONTENTPROMOTION
- 9. Concert: What Do You Spend? #CONTENTPROMOTION
- 10. Promoting Your Content Marketing MarketResearch.com Don Montuori, VP of Publishing #CONTENTPROMOTION
- 11. Two types of releases: promoting original content, promoting thought leadership Goals: exposure, credibility, brand awareness, website traffic….and, of course, revenue Our Press Release Strategy #CONTENTPROMOTION
- 12. Original Content Proprietary report releases from MRDC Publishing • Original content • First to market • Sales follow up #CONTENTPROMOTION
- 13. Thought Leadership Market research leadership and education releases • Original expert content • Establishes trust • Educates clients on products • Generates leads through offers (Blog, ebooks, white papers) http://blog.marketresearch.com #CONTENTPROMOTION
- 14. Since joining with PR Newswire: • Nearly 40,000 websites • 21,000+ release views • 21,000+ media views On average our publishing team receives 20 press inquiries per week. Has It Worked? #CONTENTPROMOTION
- 15. Recent press pick-ups for MRDC publishing include: • The New York Times (Packaged Facts/pet food advertising) • The Wall Street Journal (Kalorama Information/electronic medical records) • CNBC (Packaged Facts/ATM cards) Where We Are Cited #CONTENTPROMOTION
- 16. Press inquiries/citations have increased, which has an indirect (and at times direct) impact on traffic to our websites. Press releases provide new content tool for sales team to share with clients, prospects. Conclusions, Thus Far #CONTENTPROMOTION
- 17. Questions Robert Rose Chief Strategy Officer Content Marketing Institute Don Montuori Vice President of Publishing MarketResearch.com Eva Rohrmann Director –Solutions & Channel Marketing PR Newswire #CONTENTPROMOTION
- 18. Coda Paid media can be quite effective for promoting content –but it must work in concert across a wide mix of media and content types. #CONTENTPROMOTION
- 19. What’s Next •Full report will be sent to all registrants •PR Newswire and CNW look forward to discussing content distribution and promotion in your communication plans #CONTENTPROMOTION
- 20. Communications Trends for 2015 Time to Orchestrate the Concert of Media & Content Content Marketing Institute MarketResearch.com PR Newswire CNW 3 December 2014