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PR Trends for 2016: How Modern PR is being defined by the industry

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In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.

Publié dans : Marketing

PR Trends for 2016: How Modern PR is being defined by the industry

  1. 1. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  2. 2. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR Newswire asked you to define what Public Relations is right now. Here’s a look at YOUR responses. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  3. 3. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS RELATIONSHIPS Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  4. 4. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow & always has been reputation, influence & relationships that inform decisions & enable organizational success. LIISA SHELDRICK @LIISAMARJATTA
  5. 5. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. MARIANA SCHULLER PR is now about driving awareness through content and connections.
  6. 6. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. A strategic mgmt function that helps build mutually beneficial relationships between an org and publics CHRISTIE DENNISTON @CDENNISTON24
  7. 7. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow community management combined with ORM [online relationship management]. DIGITANT @DIGITANT
  8. 8. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. • Building Relationships with Media and Influencers • Pitch Perfect: Tips for a Media Outreach Strategy That Sings • In The Dating Game of Blogger Relations, Which Suitor Are You? Further reading on building Relationships Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  9. 9. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS PERCEPTION Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  10. 10. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. BMP COMUNICAZIONE @BMP_COMUNICA #PRisNow the right mix of vision, ideas, content and connections to make your reputation stronger and your goals easier.
  11. 11. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Simply put, PR is how one is portrayed and then seen in the public eye. The way to get there is complicated, but the bottom line is – who saw/heard and where? CASSANDRA CARDENAS @CASS_CARDENAS
  12. 12. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR is reputation management. More spheres and tactics now. SUZANNE FULTON @SUZANNEFULTON
  13. 13. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. NUNURAI NDAWANA @NURAIFOH #PR is about creating awareness and shaping a response.
  14. 14. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. More info about managing brand Perception • Proving It: Going from Press Release Performance to Measuring Brand Perceptions • Crisis Communications Planning in the Social Media Age • PR’s Role in Promoting Your Corporate Social Responsibility Program Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  15. 15. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS EVER-EVOLVING Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  16. 16. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. THE PRMG @THEPRMG PR is staying relevant and being on top of current trends.
  17. 17. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR is using ever evolving tactics to build brand awareness. SWPR GROUP, LLC
  18. 18. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR is now and forever evolving. AFFAN @HYDERAFFAN Dynamic LAUREN BOONE @LNB3691
  19. 19. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow a business that requires agile thinking and a willingness to change tactics with technology in order to succeed. JAY WILSON @JAYWILSONAPR
  20. 20. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Keep track of PR’s Ever-Evolving trends • New PR Approaches for Outbound Communications Strategies • Improve Your Visual Storytelling, One Step at a Time • The 4 Skills Every Successful CMO Possesses Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  21. 21. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS MULTICHANNEL Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  22. 22. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR is knowing multiple platforms to maximize your visibility. TAKEYIA MONIQUE @TAKEYIAMONIQUE
  23. 23. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. MOVACCI @MOVACCI #PRisNow more interwoven in the entire day vs just during news cycle. This is the social entrepreneurship & social media factor.
  24. 24. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow understanding & advising the media as a whole. This means social media, paid content campaigns, UGC in addition to traditional PR. CHRISTINE GALASSO @KIP_PR
  25. 25. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. BROOKS WALLACE @BWALL403 #PR is reaching your target audience everywhere they are.
  26. 26. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow a multichannel universe. LAURIE SMITH @LAURIESMITH
  27. 27. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Read more about Multichannel strategy • Maximize the Reach of Your Message with a Strategic, Multichannel Plan • 5 Steps to Boost Your Multichannel Content Promotion Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  28. 28. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS ENGAGEMENT Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  29. 29. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow is about managing reputations, building brands & raising awareness using dynamic social communications to engage with customers. GO PUBLICITY @GO PUBLICITY
  30. 30. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. JESSICA SHARP @JESSICAGSHARP PR is Now Engagement: Content, Digital, Data.
  31. 31. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow experiential, thriving at the intersection of earned, curated and engaging media. MARKSTEIN @MARKSTEINCO
  32. 32. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow encouraging two-way communication. CPR COMMUNICATIONS @CPR_COMM
  33. 33. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Check out how to better Engage your audience • Tips for Creating a Press Release that Maximizes Social Sharing • 5 Reasons Customer Advocacy Will Enhance Your Content Marketing • Intermedia Boosts Campaign Visibility with Award-Winning Video: A MultiVu Creative Services Case Study Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  34. 34. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS MARKETING Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  35. 35. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. LISA NIRELL @LISA_NIRELL #PRisNow ripe for disruption, thanks to new customer behaviors, #content movement + expanded role of #CMO.
  36. 36. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow an evolving and essential piece of a complete marketing strategy that takes form in traditional AND digital channels. BRIANNA GARZA-NEACE @BRIANNAMNEACE
  37. 37. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow no longer about your products, but your consumer. BRIGHTON AGENCY @BRIGHTONAGENCY
  38. 38. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. ZOE LAMB @ZOEMURIEL #PRisnow being used & accepted as an essential part of a wider #MarketingComms mix; integration is key.
  39. 39. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. • Evolution of PR’s Role in the Marketing Funnel • The Future of Content Marketing: Creating Contextual Connections • The Secret Weapon of Content Marketing is Public Relations Further reading on integrating Marketing with PR Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  40. 40. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS CONTENT Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  41. 41. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR is communicating your business to your target customer, sharing relevant content and building relationships with your audience. VERONICA WEDDING & EVENTS @VERONICAEVENTS
  42. 42. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. SUE VOYLES @PRDIVA #PRisNow envisioning a future where our devices may ‘fill in the blanks’ but the message still matters.
  43. 43. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR contributes to the body of knowledge. ROB GELPHMAN
  44. 44. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. BARBARA SEGAL @BABSSEGAL Producing quality content
  45. 45. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Read more about Content discovery • The Buyer 2.0 Content Strategy Checklist • How to Write Press Releases: Best Practices for Content Discovery [SlideShare] Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  46. 46. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS STORYTELLING Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  47. 47. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. BECCI STALKER @BECCISTALKER #PRisnow communicating the story & building reputation amongst audiences via relevant channels.
  48. 48. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR can be less of a sell and asking for coverage. A compelling story sells itself. PR helps to push it forward. SHEILA WAN @FNITEAM
  49. 49. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. JO SUTHERLAND @JOSUTHERLANDPR #PR is now about creating stories that actually mean something to the people you're targeting.
  50. 50. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR is now storytelling. ASHLEY PRITCHARD
  51. 51. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Learn how to up your Storytelling game • Five Keys to Crafting Press Releases that Drive ‘Earned Media’ • 6 Brand Stories the Media Wants That You’re Probably Not Telling Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  52. 52. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS DATA-DRIVEN Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  53. 53. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow driven by more data than ever before. BRIGHTON AGENCY @BRIGHTONAGENCY
  54. 54. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow tied to bottom line results! VICTORIA HARRES @VICTORIAHARRES
  55. 55. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisnow more accountable than ever. Smoke and mirrors have given way to great content and driving measurable actions. JEREMY WOOLF @JEREMYWOOLF
  56. 56. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. More info about gathering & leveraging PR Data • Execute PR Plans Better through Continuous Measurement & Analysis • 6 Questions to Ask Before A/B Testing Your Press Release Strategy • How to Use Reporting to Drive Your International PR Strategy Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  57. 57. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS STRATEGIC Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  58. 58. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRIsNow more than just publicity – it includes programs that strategically build and maintain relationships. TRUE BLUE COMMUNICATIONS @TRUEBLUECOMM
  59. 59. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. ALESSANDRA MALVERMI @ALEMAL No doubts #PR keeps being a strategic communication process... with a new toolkit and wider publics.
  60. 60. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PRisNow a business where strategic thinking and ethics are critical to success in the marketplace of ideas and reputations. JAY WILSON @JAYWILSONAPR
  61. 61. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. JULIE BATLINER PR is now idea-centric. We’ve turned a corner from being the "tactical activation" to being an "original idea generator." We're collaborating to come up with organizing ideas that all disciplines can jump off of. And because PR pros aren't afraid of sharing their ideas like some traditional creatives, they are taking full advantage of empowering the right people to put it all together. If content is king, integrated thinking is queen.
  62. 62. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Learn how to elevate your PR Strategy • Best Practices for Growth: Aligning PR Programs to Corporate Strategy • The Ultimate Guide to Planning Your 2016 Editorial Calendar [SlideShare] • How to Use Reporting to Drive Your International PR Strategy Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  63. 63. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS REAL TIME Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  64. 64. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Being available for real-time interactions with your audience BARBARA SEGAL @BABSSEGAL
  65. 65. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. JAY WILSON @JAYWILSONAPR #PRisNow a business where the fundamentals of research, planning, implementation and evaluation must be done faster and better than ever.
  66. 66. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. #PR is now fluid. JENNIFER CONNOLLY @MSJCONNOLLY
  67. 67. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. • Quick & Easy Guide to Sharing Your Press Release with the World • Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media • The Value of Twitter Data in Gathering Industry Intelligence Tips for executing Real Time communication plans Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  68. 68. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. PR IS EVERYTHING Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
  69. 69. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. TRANSMEDIA GROUP @TRANSMEDIAGROUP #PRisNow is people talking about #storytelling #trend #innovative #funny #heartfelt #engaging #difference #news #highlights
  70. 70. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Integrated into just about every form of marketing AMY LITTLETON More social – online and in person Faster More proactive More fun Still something my mother doesn’t even understand
  71. 71. Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. Keep track of Everything PR Newswire is your go-to source for industry news and trends • Subscribe to our Beyond PR blog • Check out our Knowledge Center • Follow us on social media: Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.

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