The document summarizes a panel discussion on how newsrooms are adapting to the digital media environment. It outlines changes in metrics, formats, and newsgathering used by media outlets. The role of journalists is changing with an increased focus on skills like social media use and video production. News trends show audiences increasingly get their news from social media platforms, and the definition of newsworthiness has broadened with more emphasis on engaging content.

1. The Media Evolution:
How Newsrooms Are Adapting to
the Digital Media Environment
(updated w/ audience tweets!)

2. The panel:
Ellyn Angelotti, senior faculty, the Poynter Institute
@ellynangelotti
Theodore Kim, mobile/tablet editor, the Washington Post
@TheoTypes
David Cohn, news editor, Circa
@Digidave
& your moderator, Sarah Skerik, VP content marketing,
PR Newswire @sarahskerik

3. Our agenda
• Changes at media outlets &
in newsrooms:
– Metrics
– Formats
– Newsgathering
• The role of the journalist
– How it’s changing
– The impact of social media
• News trends
– Has the very definition of
newsworthy changed?

4. CHANGES IN THE NEWSROOM:
METRICS, FORMATS &
NEWSGATHERING

5. Source: Statista

6. Source: PEW

8. Source: Burson Marsteller
Social media as a source:

9. The key to cutting through message clutter:
build real relationships in the newsroom.

11. THE ROLE OF THE
JOURNALIST

12. Other necessary skills include
video production using an iPhone
and iMovie and use of Twitter not
only to strategically disseminate
information but to use it during
the reporting process.

13. Source: Burson Marsteller

15. NEWS TRENDS

16. Source: Mashable

21. If you liked this deck, you’ll love the whole conversation.
Listen to the full webinar on-demand here:
http://promotions.prnewswire.com/LP_EvolutionofMedia_
OnDemandWebinar_20140320_DK.html