By Julie Hynes, 2011 National Conference on Problem Gambling.

1. Time to Face(book) the Facts: Social Media is Here to Stay July 2, 2011 National Conference on Problem Gambling Julie Hynes, MA, CPS Complete slide show available at www.preventionlane.org/gambling

2. Here’s What We’ll Do Today Definitions Surveying the group Checking stuff out A couple of tangible “to-do’s” Measurement and evaluation tools Next steps

3. All materials are available online: go to www.preventionlane.org/gambling

5. Fact to Face #1:This presentation will be outdated in a month. !?

6. Fact to Face #2:Thankfully, the concepts won’t! Oh, ok.

8. What’s “Social Media”?

9. Gulp Image source: http://dc-cdn.virtacore.com/2010/10/social-media.jpeg Image source: http://dc-cdn.virtacore.com/2010/10/social-media.jpeg

10. Then. Now. Next. Image sources: http://news.yahoo.com/blogs/technology-blog/myspace-got-wrong-why-nobody-misses-013426988.html ; http://www.facebook.com ; http://plus.google.com

11. ! Time to Vote! Yankees Red Sox Better get it right…

12. How comfortable are you with using social media for your work? Um…I never use it. I use it passively. (Look at things.) Occasionally post/use it. I use it often. I use it all the time / daily. Time to vote!

13. What would you say is your BIGGEST “barrier” to use social media in your work? Learning curve Time Funding Policies Other Time to vote!

14. Media’s Changing Tides Photo sources: www.eonline.com; www.twitter.com/charliesheen

15. Media’s Changing Tides Slide Source: Neil Perkin, “What’s Next in Media”

16. Why Use Social Media? It’s cheap Accessible to anyone who’s online, especially populations we’re not the best at reaching Build authentic relationships Easy to modify New tools make it easier to create than traditional media Measurement: You can track it!

17. Fact to Face #3: People are looking for your agency online. !? Are you there?

18. Fact to Face #4: Government and social service entities are slow to get on board. Why? They won’t evenlet me see YouTube!

19. They’re Drowning Us. gambling

20. Thankfully, we can swim.

21. Ways to Participate “Listening” AKA “lurking”: watching YouTube videos, looking up reviews Joining: getting an account (e.g., Facebook) Collecting: Getting news with a “reader,” getting Twitter “tweets” Sharing: commenting, participating in “wikis” Creating: Uploading YouTube videos, making blog posts

22. Where Do You Fit In? “Crawl…walk…run…fly” --Beth Kanter, non-profit social media expert

23. EXERCISE #1: Let’s Check Stuff Out

24. facebook.com/ problemgamblingprevention

25. facebook.com/preventionpage

26. EXERCISE #2: Getting Feet Wet

27. Get news as it happens Use YOUR key words Let’s take a look: www.google.com/alerts Google Alerts

28. Google Alerts

29. Google Alerts: Success!

30. = “RSS” Really simple syndication. Easy way to start: Google Reader. google.com/reader

31. EXERCISE #3: Making a Facebook Page Do try this at home!

32. First Things First: Things to Think About Figure out what it is you want Determine whether you have the time & personpower to keep the page going If you don’t have either, don’t create a page/channel/etc. Think of it this way: If you build it, will YOU come back? (If YOU don’t come back, neither will they.)

33. Go to www.facebook.com Click “Create a Page”

35. Easier if you do it this way (keeps professional separate from personal, easier to manage)

37. Voila!

38. Upkeep + Timeliness = Credibility: Example Site

39. Upkeep + Timeliness = Credibility

40. Measurement Tools Evaluation, evaluation, evaluation

41. Facebook “Fan” Page Insights Wowee!It’s free!

42. Facebook Ad Insights Bang for buck!

43. SurveyMonkey Easy data!

44. Fact to Face #5: You don’t need spend more energy (or money) than you need! Shouldn’t I make a cool new app?

45. Wrapping it Up

46. Wrapping it Up Social media is here, and we need to get on board if we want to keep connecting. Social media will keep changing, as will the “next big thing.” Start easy, keep moving, keep listening and asking questions. Enlist help: young people / techies rock. Include social media in your workplan!

47. Wrapping it Up: To-Do’s Find ONE or TWO niches. Don’t try to overdo it. Make ONE attainable goal to complete within the next month. Write it down, and do it.

48. Wrapping it Up: To-Do’s Write it down. Enlist young people. Find ONE or TWO niches. Don’t try to overdo it. You can do it – you don’t have to do it all! Make ONE attainable goal to complete within the next month. Write it down, and do it. Let’s check in.

49. Don’t worry if you hear this. Don’t fret if all you hear is this.

50. Thanks! Let’s work together! Contacting Julie: Julie.Hynes@co.lane.or.us 541.682.3928 preventionlane.org/gambling problemgamblingprevention.org Picture by Elijah.

51. And Go Ducks! Go Sox! Facebook.com/preventionpage Facebook.com/problemgamblingprevention Creative Commons Copyright, 2011 Lane County Prevention Program. www.preventionlane.org/copyright.htm

52. References http://technologyinprevention.blogspot.com www.bethkanter.org www.slideshare.net/neilperkin/whats-next-in-media http://en.wikipedia.org/wiki/Social_media

53. Recommended Sites (click to go!) Problem Gambling Services Related Sites: PGS prevention website: www.problemgamblingprevention.org PGS prevention Facebook page: www.facebook.com/problemgamblingprevention NCPG Facebook page: http://www.facebook.com/pages/National-Council-on-Problem-Gambling/93893978573 PGS prevention blog: http://gamblingprevention.blogspot.com PGS prevention Vimeo (video) page: www.vimeo.com/pgsprevention Other Sites: Do a www.slideshare.net search for “social media 101” and take a look at some of the presentations Technology in Prevention: http://technologyinprevention.blogspot.com Beth Kanter, non-profit social media expert: www.bethkanter.org Lane County Problem Gambling Prevention: www.preventionlane.org/gambling Our shared presentations: www.slideshare.net/julhynes | www.slideshare.net/problemgamblingprevention