1.
6 ‘ORDINARY’ THINGS YOU ALREADY
KNOW ABOUT BLOGGING THAT WILL
LEAD TO EXTRAORDINARY RESULTS

2.
My Confession

3.
We’re
Not
Alone

4.
Chris Hunter
bikeexif.com
Christina Butcher
hairromance.com
We live in AMAZING times!
Gavin Aung Than
zenpencils.com

5.
Over 30 MILLION Readers!

6.
Success has a lot to do with
doing ‘Ordinary’ things…

7.
‘Success’ is more about DOING the ‘ordinary’
things you know you should do…
than discovering the secrets you don’t yet know.

8.
6 ‘Ordinary’ things that you
already know about blogging…
that you need to keep doing!

9.
1. Start

10.
“Don’t wait until you know who you are to get started.
The way you figure yourself out is by making things.”
Austin Kleon

11.
no experience
no skills
no history of sticking at things
no money
no network
no time
no ‘niche’
fear
perfectionism

12.
Began
Dissolving
On Starting
My Excuses…

13.
'Inaction breeds doubt and fear.
Action breeds confidence and courage.
If you want to conquer fear, do not
sit home and think about it.
Go out and get busy.'
Dale Carnegie

14.
• readership
• book deal
• speaking invitations
Starting led to opportunity
• events
• income
• friendship

15.
passions
ideas
vocation
voice
peace
discipline
Starting led to self discovery

16.
Starting is
a Mindset
and should never be
contained to a moment
in time that you can
tick off your to-do list
[ ]

17.
2002
2014

18.
might be the small thing in front of you
your next big thing…

19.
2. Put Readers First

20.
Who are your Readers?
What are their…
• needs
• problems
• desires
• challenges
• dreams
• fears
• goals
• language
• habits
• loves
• hates
• passions

21.
Get Clarity About the Change
You Want to See In Readers

22.
A blog has
maximum impact
when people are
left different as a
result of reading it

23.
1. who are your readers?
2. what do they need?
3. how will they change?
Ask These 3 Questions

24.
ego
traffic
profit profile
strategy
content
TEMPTATION

25.
3. Usefulness is King

26.
Ultimately Usefulness Comes Down to
the ‘Change’ you bring in your reader

27.
ApertureApertureAperture
Shutter Speed
ISO
composition
holding a camera
lighting
manual mode
confidence

28.
610,000 Visitors

29.
4. Develop a Rhythm of Usefulness

30.
2 daily blog posts
5 daily FB updates
1 weekly ‘challenge’
1 weekly newsletter
1 annual holidays promotion
4 seasonal ebook launches
at Digital Photography School

31.
Rhythm is good for bloggers….
and for blog readers!

32.
730 yearly blog posts
1825 yearly FB updates
52 weekly ‘challenge’
52 weekly newsletter
5 holidays promotions
20+ ebooks
over time…

33.
EPIC blogs are built on many regular small useful actions

34.
5. Create Meaning

35.
“Don’t compete for the MOMENT,
compete for MEANING.” Brian Solis

36.
“The trend is to chase
eyeballs. They can have
the eyeballs. I care about
the hearts and minds of
our readers.”
Shayne Tilley

37.
To craft something of quality,
something with soul,
something with meaning,
something that brings about lasting change
and something that takes readers on a
journey.
This stands out!
This creates trust
This builds authority This grows influenceThe Opportunity:

38.
6. Persist

39.
put readers first
start
developing a rhythm
create meaning
be useful
persist
trust
credibility
influence
relationship
authority

40.
put readers first
start
developing a rhythm
create meaning
be useful
persist
trust
credibility
influence
relationship
authority
Transactional Value
Evangelism

41.
put readers first
start
developing a rhythm
create meaning
be useful
persist
trust
credibility
influence
relationship
authority

42.
99.9% of great
bloggers are not
awesome on day #1
Their awesomeness
is the accumulation
of the value they
create over time