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6 ‘ORDINARY’ THINGS YOU ALREADY
KNOW ABOUT BLOGGING THAT WILL
LEAD TO EXTRAORDINARY RESULTS
My Confession
We’re
Not
Alone
Chris Hunter
bikeexif.com
Christina Butcher
hairromance.com
We live in AMAZING times!
Gavin Aung Than
zenpencils.com
Over 30 MILLION Readers!
Success has a lot to do with
doing ‘Ordinary’ things…
‘Success’ is more about DOING the ‘ordinary’
things you know you should do…

than discovering the secrets you don’t yet kn...
6 ‘Ordinary’ things that you
already know about blogging…
that you need to keep doing!
1. Start
“Don’t wait until you know who you are to get started.
The way you figure yourself out is by making things.”
Austin Kleon
no experience

no skills

no history of sticking at things

no money

no network

no time

no ‘niche’

fear

perfectionism
Began
Dissolving
On Starting
My Excuses…
'Inaction breeds doubt and fear.
Action breeds confidence and courage.
If you want to conquer fear, do not
sit home and th...
• readership

• book deal

• speaking invitations
Starting led to opportunity
• events 

• income

• friendship
passions
ideas
vocation
voice
peace
discipline
Starting led to self discovery
Starting is
a Mindset
and should never be
contained to a moment
in time that you can
tick off your to-do list
[ ]
2002
2014
might be the small thing in front of you
your next big thing…
2. Put Readers First
Who are your Readers?
What are their…
• needs

• problems

• desires

• challenges

• dreams

• fears

• goals

• language...
Get Clarity About the Change
You Want to See In Readers
A blog has
maximum impact
when people are
left different as a
result of reading it
1. who are your readers?
2. what do they need?
3. how will they change?
Ask These 3 Questions
ego
traffic
profit profile
strategy
content
TEMPTATION
3. Usefulness is King
Ultimately Usefulness Comes Down to
the ‘Change’ you bring in your reader
ApertureApertureAperture
Shutter Speed
ISO
composition
holding a camera
lighting
manual mode
confidence
610,000 Visitors
4. Develop a Rhythm of Usefulness
2 daily blog posts

5 daily FB updates

1 weekly ‘challenge’

1 weekly newsletter

1 annual holidays promotion

4 seasonal...
Rhythm is good for bloggers….
and for blog readers!
730 yearly blog posts

1825 yearly FB updates

52 weekly ‘challenge’

52 weekly newsletter

5 holidays promotions

20+ ebo...
EPIC blogs are built on many regular small useful actions
5. Create Meaning
“Don’t compete for the MOMENT,
compete for MEANING.” Brian Solis
“The trend is to chase
eyeballs. They can have
the eyeballs. I care about
the hearts and minds of
our readers.”
Shayne Til...
To craft something of quality,
something with soul,
something with meaning,
something that brings about lasting change
and...
6. Persist
put readers first
start
developing a rhythm
create meaning
be useful
persist
trust
credibility
influence
relationship
author...
put readers first
start
developing a rhythm
create meaning
be useful
persist
trust 

credibility
influence
relationship
auth...
put readers first
start
developing a rhythm
create meaning
be useful
persist
trust
credibility
influence
relationship
author...
99.9% of great
bloggers are not
awesome on day #1
Their awesomeness
is the accumulation
of the value they
create over time
6 ‘Ordinary’ things that you already know about blogging…  that you need to keep doing!
6 ‘Ordinary’ things that you already know about blogging…  that you need to keep doing!
6 ‘Ordinary’ things that you already know about blogging…  that you need to keep doing!
6 ‘Ordinary’ things that you already know about blogging…  that you need to keep doing!
6 ‘Ordinary’ things that you already know about blogging…  that you need to keep doing!
6 ‘Ordinary’ things that you already know about blogging…  that you need to keep doing!
6 ‘Ordinary’ things that you already know about blogging…  that you need to keep doing!
6 ‘Ordinary’ things that you already know about blogging…  that you need to keep doing!
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6 ‘Ordinary’ things that you already know about blogging… that you need to keep doing!

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Often bloggers look for the 'secret' strategies that will launch their blog into a viral success. However the reality is that most successful bloggers spend more time on small, ordinary things - it's these things that really lead to success.

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6 ‘Ordinary’ things that you already know about blogging… that you need to keep doing!

  1. 1. 6 ‘ORDINARY’ THINGS YOU ALREADY KNOW ABOUT BLOGGING THAT WILL LEAD TO EXTRAORDINARY RESULTS
  2. 2. My Confession
  3. 3. We’re Not Alone
  4. 4. Chris Hunter bikeexif.com Christina Butcher hairromance.com We live in AMAZING times! Gavin Aung Than zenpencils.com
  5. 5. Over 30 MILLION Readers!
  6. 6. Success has a lot to do with doing ‘Ordinary’ things…
  7. 7. ‘Success’ is more about DOING the ‘ordinary’ things you know you should do… than discovering the secrets you don’t yet know.
  8. 8. 6 ‘Ordinary’ things that you already know about blogging… that you need to keep doing!
  9. 9. 1. Start
  10. 10. “Don’t wait until you know who you are to get started. The way you figure yourself out is by making things.” Austin Kleon
  11. 11. no experience no skills no history of sticking at things no money no network no time no ‘niche’ fear perfectionism
  12. 12. Began Dissolving On Starting My Excuses…
  13. 13. 'Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.' Dale Carnegie
  14. 14. • readership • book deal • speaking invitations Starting led to opportunity • events • income • friendship
  15. 15. passions ideas vocation voice peace discipline Starting led to self discovery
  16. 16. Starting is a Mindset and should never be contained to a moment in time that you can tick off your to-do list [ ]
  17. 17. 2002 2014
  18. 18. might be the small thing in front of you your next big thing…
  19. 19. 2. Put Readers First
  20. 20. Who are your Readers? What are their… • needs • problems • desires • challenges • dreams • fears • goals • language • habits • loves • hates • passions
  21. 21. Get Clarity About the Change You Want to See In Readers
  22. 22. A blog has maximum impact when people are left different as a result of reading it
  23. 23. 1. who are your readers? 2. what do they need? 3. how will they change? Ask These 3 Questions
  24. 24. ego traffic profit profile strategy content TEMPTATION
  25. 25. 3. Usefulness is King
  26. 26. Ultimately Usefulness Comes Down to the ‘Change’ you bring in your reader
  27. 27. ApertureApertureAperture Shutter Speed ISO composition holding a camera lighting manual mode confidence
  28. 28. 610,000 Visitors
  29. 29. 4. Develop a Rhythm of Usefulness
  30. 30. 2 daily blog posts 5 daily FB updates 1 weekly ‘challenge’ 1 weekly newsletter 1 annual holidays promotion 4 seasonal ebook launches at Digital Photography School
  31. 31. Rhythm is good for bloggers…. and for blog readers!
  32. 32. 730 yearly blog posts 1825 yearly FB updates 52 weekly ‘challenge’ 52 weekly newsletter 5 holidays promotions 20+ ebooks over time…
  33. 33. EPIC blogs are built on many regular small useful actions
  34. 34. 5. Create Meaning
  35. 35. “Don’t compete for the MOMENT, compete for MEANING.” Brian Solis
  36. 36. “The trend is to chase eyeballs. They can have the eyeballs. I care about the hearts and minds of our readers.” Shayne Tilley
  37. 37. To craft something of quality, something with soul, something with meaning, something that brings about lasting change and something that takes readers on a journey. This stands out! This creates trust This builds authority This grows influenceThe Opportunity:
  38. 38. 6. Persist
  39. 39. put readers first start developing a rhythm create meaning be useful persist trust credibility influence relationship authority
  40. 40. put readers first start developing a rhythm create meaning be useful persist trust credibility influence relationship authority Transactional Value Evangelism
  41. 41. put readers first start developing a rhythm create meaning be useful persist trust credibility influence relationship authority
  42. 42. 99.9% of great bloggers are not awesome on day #1 Their awesomeness is the accumulation of the value they create over time

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