Darrel gurney designing product you

presents
Designing
Product YOU
Your Presence,
Your Brand, Your Pitch!
Darrell W. Gurney, Career Strategist,
Author, Speaker, Executive Coach
Founder of CareerGuy.com
Darrell@CareerGuy.com
© 2013 | Darrell W. Gurney | CareerGuy.com

Intentions of Today’s Presentation
1. To introduce myself and the
basis of these principles
2. To share some concepts from
Never Apply for a Job Again: Break the
Rules, Cut the Line, Beat the Rest to get
you thinking “on brand” for current and
future career expansion
3. To give you a fun and playful experience
of a much deeper process of assessing
and verbalizing your personal brand
4. To achieve life-by-PowerPoint!

Who is this CareerGuy?
All y’all!
Born & Graduated
Texas
Finance & International
Business
Worked Overseas
United Kingdom
Public Accounting
The Big Move
Hollywood
Entertainment

Executive Recruiter then Career Strategist
Publishers Weekly
Reviewed
Clarion Awards
Best Book 2001

“...applies the basic
truth…to your job
search: relationships
are the key.”
Career Strategist
“...elaborates on a
secret...Darrell Gurney
will help you open the
back door to your next
career move.”
Harvey Mackay
Author, Swim With The Sharks
Without Being Eaten Alive
#1 New York Times bestseller
Keith Ferrazzi
Co-author
Never Eat Alone
Bestseller

Why Be Personally Branded?
Branding applies to
products,
services &
companies.
YOU
ARE
a product, service
& company.

Me? A product, service or company?
product: a person or thing produced by or resulting from a
process, as a natural, social, or historical one; result.
service: an act of helpful activity; the supplying or supplier of
utilities or commodities, as water, electricity, or gas,
required or demanded by the public.
company: a number of individuals assembled or associated
together; group of people.

Principle 10
>> Key Concepts
Treat Myself
Like a Business
To Stay in Business
You have your own business.
You simply lease out your
Employable
Assets.

What is YOUR Personal Brand?
The person you are. WHO you are.
Your unique essence
Corporation
any group of persons
united or regarded as
united in one body
Businesses brand themselves.
YOU ARE A BUSINESS.

What is YOUR Personal Brand?
The narrative of this unique essence defines
what it is you bring to everything you touch
How you do
anything is
how you do everything

Defining My Essence
Your approach.
Your ways of operating
that have made you
successful.

Defining My Essence
“You can’t
change
the spots
on a leopard.”
“Water to the fish.
Air to the bird.
Man unto
himself.”
We want to NAME the spots on the leopard that you are.

Rules to Start Breaking
Don’t
Toot My Own Horn
>> Key Concepts
Don’t
Stand Out

The 4M Method™ of Career Management
Meet
Memorable
Mind
Maintain
>> Key Concepts

Personal Branding Is & Isn’t
Is § Deep and introspective
Isn’t
process of discovery
§ Arriving at a narrative that goes
“clunk” with all aspects of you
§ A cheesy, quickly arrived at label
based on surface-level awareness

Which do you prefer?
Your 30
Second
Elevator
Speech
Your 30-
Second
“HELLO”
Helping
Everyone
Locate and
Land
Opportunities
VS

Unique-ify Yourself Exercise
Becoming aware of the unique gifts,
talents and ways of being you carry
with you everywhere you go.
On a clean sheet, list out your
top 7 accomplishments in life,
both professional and personal.
A couple sentences on each.

Under those accomplishments, answer these
three questions:
1) What do those achievements say about
this person? List words or phrases that
describe this person.
Assessment

2) What common themes do I see
connecting all of these achievements?
Write down any patterns you see.
Assessment

3)“This seems to be a person around
whom X occurs.” What is the X?
Assessment

On their sheet, answer these questions
1)What do those achievements say about
this person? List words or phrases that
describe this person.
2)What common themes do I see
connecting all of these achievements?
Write down any patterns you see.
3)“This seems to be a person around
whom X occurs.” What is the X?
Assessment

Creating a Memorable Narrative
With regard to this unique idea or aspect of you,
how would you metaphorically relate it to…
1)The world of
professions?

2) The world
of people
(historical,
current-day,
fictional)?

3)The world
of animals
(mammals, birds,
fish, reptiles, insects)?

4) The world
of things?

Designing Your 30 Second HELLO
A) “Hi, I’m [Your Name] .
I’m a/the [Uniqueness/Brand] .
B) “What I do best/what I can offer is…
C) “What I’m looking for or would like
some help finding is…”

Intentions of Today’s Presentation
1. To introduce myself and the
basis of these principles
2. To share some concepts from
Never Apply for a Job Again: Break the
Rules, Cut the Line, Beat the Rest to get
you thinking “on brand” for current and
future career expansion
3. To give you a fun and light experience of
the much deeper process of assessing and
verbalizing your personal brand
4. To achieve life-by-PowerPoint!

Get Two Free Ebooks at CareerGuy.com
Freebies
FREE
And on Udemy.com, get this weekend
for Free our new Preview course ($19)
Dream Job Lifeline: Get Known, Get
Offers, Get Working!
Go To: Udemy.com
Course Name:
DreamJobPreview
Free Coupon Code:
“ProductCamp”

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