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@ProductTankTO
|
#ProductTank
SPONSORED BY
TWEETS AWAY! producttankto.com
A MEETUP FOR PRODUCT PEOPLE,
BY PRODUCT PEOPLE
roadmunk.com | @roadmunkapp
Design Communication
in Product Management
Latif Nanji, Co-Founder & CEO
roadmunk.com | @roadmunkapp
Rock climber, improv enthusiast, bookworm & skier
roadmunk.com | @roadmunkapp
roadmunk.com | @roadmunkapp
Empathy
roadmunk.com | @roadmunkapp
EMPATH
Y
USE CASE
Support Cases
Prototyping Feedback
Customer Visits
Speak Confidently
Assign ...
roadmunk.com | @roadmunkapp
Design Language
roadmunk.com | @roadmunkapp
Tell the Users What to Think
roadmunk.com | @roadmunkapp
Tell the Users What to Think
roadmunk.com | @roadmunkapp
Tell the Users What to Think
roadmunk.com | @roadmunkapp
Tell the Users What to Think
Show What Matters
Reduce Clutter
UX>UI
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Priority of Use Case
Create Focal Points
Observe
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
3 Click Mentality
roadmunk.com | @roadmunkapp
3 Click Mentality
roadmunk.com | @roadmunkapp
Reversible Design
roadmunk.com | @roadmunkapp
Reversible Design
roadmunk.com | @roadmunkapp
User Verbs with Context
roadmunk.com | @roadmunkapp
BAD ☹
Use Verbs with Context
roadmunk.com | @roadmunkapp
White Space is Your Friend
roadmunk.com | @roadmunkapp
< 25% real estate!
White Space is Your Friend
roadmunk.com | @roadmunkapp
White Space is Your Friend
roadmunk.com | @roadmunkapp
Data on Design
roadmunk.com | @roadmunkapp
50% of firms focused on designed acquired since 2004,
happened in the last 2 years.“
Data on D...
roadmunk.com | @roadmunkapp
89% 6X
42 36%
of companies believes that
customer experience will be
their primary basis for
c...
roadmunk.com | @roadmunkapp
Silicon Valley didn’t think a designer could build and run a company.
They were straight up ab...
roadmunk.com | @roadmunkapp
Executive Buy-In
EDUCATION GAP
FIND PRODUCTS
THEY LOVE
TIE TO CORE VALUESPROTOTYPE IT
USE DATA
roadmunk.com | @roadmunkapp
Design in MSP
roadmunk.com | @roadmunkapp
Design in MSP
roadmunk.com | @roadmunkapp
Design in MSP
roadmunk.com | @roadmunkapp
Summary
Tell the user what to think
Minimize cognitive load
3 click mentality
Reversible desig...
roadmunk.com | @roadmunkapp
www.relateiq.com
www.intercom.io
www.invision.com
www.dribbble.com
www.behance.net
www.uxheroc...
roadmunk.com | @roadmunkapp
Discussion
What principles have worked for you?
Where is design broken in your team?
How have ...
roadmunk.com | @roadmunkapp
Rock climber, improv enthusiast, bookworm & skier
roadmunk.com | @roadmunkapp
roadmunk.com | @roadmunkapp
Empathy
roadmunk.com | @roadmunkapp
EMPATH
Y
USE CASE
Support Cases
Prototyping Feedback
Customer Visits
Speak Confidently
Assign ...
roadmunk.com | @roadmunkapp
Design Language
roadmunk.com | @roadmunkapp
Tell the Users What to Think
roadmunk.com | @roadmunkapp
Tell the Users What to Think
roadmunk.com | @roadmunkapp
Tell the Users What to Think
roadmunk.com | @roadmunkapp
Tell the Users What to Think
Show What Matters
Reduce Clutter
UX>UI
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
Priority of Use Case
Create Focal Points
Observe
Minimize Cognitive Load
roadmunk.com | @roadmunkapp
3 Click Mentality
roadmunk.com | @roadmunkapp
3 Click Mentality
roadmunk.com | @roadmunkapp
Reversible Design
roadmunk.com | @roadmunkapp
Reversible Design
roadmunk.com | @roadmunkapp
User Verbs with Context
roadmunk.com | @roadmunkapp
BAD ☹
Use Verbs with Context
roadmunk.com | @roadmunkapp
White Space is Your Friend
roadmunk.com | @roadmunkapp
< 25% real estate!
White Space is Your Friend
roadmunk.com | @roadmunkapp
White Space is Your Friend
roadmunk.com | @roadmunkapp
Data on Design
roadmunk.com | @roadmunkapp
50% of firms focused on designed acquired since 2004,
happened in the last 2 years.“
Data on D...
roadmunk.com | @roadmunkapp
89% 6X
42 36%
of companies believes that
customer experience will be
their primary basis for
c...
roadmunk.com | @roadmunkapp
Silicon Valley didn’t think a designer could build and run a company.
They were straight up ab...
roadmunk.com | @roadmunkapp
Executive Buy-In
EDUCATION GAP
FIND PRODUCTS
THEY LOVE
TIE TO CORE VALUESPROTOTYPE IT
USE DATA
roadmunk.com | @roadmunkapp
Design in MSP
roadmunk.com | @roadmunkapp
Design in MSP
roadmunk.com | @roadmunkapp
Design in MSP
roadmunk.com | @roadmunkapp
Summary
Tell the user what to think
Minimize cognitive load
3 click mentality
Reversible desig...
roadmunk.com | @roadmunkapp
www.relateiq.com
www.intercom.io
www.invision.com
www.dribbble.com
www.behance.net
www.uxheroc...
roadmunk.com | @roadmunkapp
Discussion
What principles have worked for you?
Where is design broken in your team?
How have ...
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Design Communication in Product Management | Latif Nanji

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PT Toronto #12: Latif Nanji (Co-founder and CEO of Roadmunk) shares his talk “Design Communication in Product Management."

Design is a specialized skill, and as a PM, it can be intimidating—especially if it’s not your natural inclination. (Plus, there’s usually a design team to deal with that stuff, right?) But that mentality is a missed opportunity; it’s equally important for PMs to keep design top-of-mind when making decisions. Having spent most of his career as a product manager, Latif strongly believes that design should always be a priority for product managers. In this TKTK talk, Latif shares essential and actionable design principles that can be implemented in any product setting, and breaks down how PMs can put design at the forefront of their product strategy.

Latif Nanji is the co-founder and CEO of Roadmunk, a product roadmapping platform that enables organizations such as The Coca-Cola Company, Citibank, MasterCard and Adobe to visualize and collaborate on strategic plans.

Latif’s entrepreneurial chops extend beyond Roadmunk. He co-founded Pragmatic CEO, a Toronto meetup for tech entrepreneurs, and Pokerspace.com, an online social network for poker players. As an entrepreneur, he has raised over $3 million in venture and angel funding.

Latif’s background spans all things startup: from leadership and sales to product management and design. In his off-time, Latif is an avid reader, rock climber and skier.

Publié dans : Design
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Design Communication in Product Management | Latif Nanji

  1. 1. @ProductTankTO | #ProductTank SPONSORED BY TWEETS AWAY! producttankto.com A MEETUP FOR PRODUCT PEOPLE, BY PRODUCT PEOPLE
  2. 2. roadmunk.com | @roadmunkapp Design Communication in Product Management Latif Nanji, Co-Founder & CEO
  3. 3. roadmunk.com | @roadmunkapp Rock climber, improv enthusiast, bookworm & skier
  4. 4. roadmunk.com | @roadmunkapp
  5. 5. roadmunk.com | @roadmunkapp Empathy
  6. 6. roadmunk.com | @roadmunkapp EMPATH Y USE CASE Support Cases Prototyping Feedback Customer Visits Speak Confidently Assign Frequency Do Demo’s
  7. 7. roadmunk.com | @roadmunkapp Design Language
  8. 8. roadmunk.com | @roadmunkapp Tell the Users What to Think
  9. 9. roadmunk.com | @roadmunkapp Tell the Users What to Think
  10. 10. roadmunk.com | @roadmunkapp Tell the Users What to Think
  11. 11. roadmunk.com | @roadmunkapp Tell the Users What to Think Show What Matters Reduce Clutter UX>UI
  12. 12. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  13. 13. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  14. 14. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  15. 15. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  16. 16. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  17. 17. roadmunk.com | @roadmunkapp Priority of Use Case Create Focal Points Observe Minimize Cognitive Load
  18. 18. roadmunk.com | @roadmunkapp 3 Click Mentality
  19. 19. roadmunk.com | @roadmunkapp 3 Click Mentality
  20. 20. roadmunk.com | @roadmunkapp Reversible Design
  21. 21. roadmunk.com | @roadmunkapp Reversible Design
  22. 22. roadmunk.com | @roadmunkapp User Verbs with Context
  23. 23. roadmunk.com | @roadmunkapp BAD ☹ Use Verbs with Context
  24. 24. roadmunk.com | @roadmunkapp White Space is Your Friend
  25. 25. roadmunk.com | @roadmunkapp < 25% real estate! White Space is Your Friend
  26. 26. roadmunk.com | @roadmunkapp White Space is Your Friend
  27. 27. roadmunk.com | @roadmunkapp Data on Design
  28. 28. roadmunk.com | @roadmunkapp 50% of firms focused on designed acquired since 2004, happened in the last 2 years.“ Data on Design
  29. 29. roadmunk.com | @roadmunkapp 89% 6X 42 36% of companies believes that customer experience will be their primary basis for competition by 2016, versus 36% four years ago. more likely to buy with a positive emotional experience. 12x more likely to recommend the company, and 5x more likely to forgive a mistake.” -Terskin Group design firms have been acquired since 2004, ~50% of which have been acquired in the last year alone of the top funded startups are co-founded by designers, up 20% from 2015
  30. 30. roadmunk.com | @roadmunkapp Silicon Valley didn’t think a designer could build and run a company. They were straight up about it. We weren’t MBA’s, we weren’t two PhD students from Stanford. Being designers they thought we were people that worked for people that ran companies. - Brian Chesky Co-founder of AirBNB Graduate from Rhode Island School of Design (RISD) “
  31. 31. roadmunk.com | @roadmunkapp Executive Buy-In
  32. 32. EDUCATION GAP FIND PRODUCTS THEY LOVE TIE TO CORE VALUESPROTOTYPE IT USE DATA
  33. 33. roadmunk.com | @roadmunkapp Design in MSP
  34. 34. roadmunk.com | @roadmunkapp Design in MSP
  35. 35. roadmunk.com | @roadmunkapp Design in MSP
  36. 36. roadmunk.com | @roadmunkapp Summary Tell the user what to think Minimize cognitive load 3 click mentality Reversible design Use verbs with context White space is your friend
  37. 37. roadmunk.com | @roadmunkapp www.relateiq.com www.intercom.io www.invision.com www.dribbble.com www.behance.net www.uxherocomics.com www.designmodo.com Thank You!
  38. 38. roadmunk.com | @roadmunkapp Discussion What principles have worked for you? Where is design broken in your team? How have you overcome friction about design? How do I make myself an expert? How can I avoid design slowing product dev down? What tools should becoming familiar with? What can I be doing today to invest in design as a PM
  39. 39. roadmunk.com | @roadmunkapp Rock climber, improv enthusiast, bookworm & skier
  40. 40. roadmunk.com | @roadmunkapp
  41. 41. roadmunk.com | @roadmunkapp Empathy
  42. 42. roadmunk.com | @roadmunkapp EMPATH Y USE CASE Support Cases Prototyping Feedback Customer Visits Speak Confidently Assign Frequency Do Demo’s
  43. 43. roadmunk.com | @roadmunkapp Design Language
  44. 44. roadmunk.com | @roadmunkapp Tell the Users What to Think
  45. 45. roadmunk.com | @roadmunkapp Tell the Users What to Think
  46. 46. roadmunk.com | @roadmunkapp Tell the Users What to Think
  47. 47. roadmunk.com | @roadmunkapp Tell the Users What to Think Show What Matters Reduce Clutter UX>UI
  48. 48. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  49. 49. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  50. 50. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  51. 51. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  52. 52. roadmunk.com | @roadmunkapp Minimize Cognitive Load
  53. 53. roadmunk.com | @roadmunkapp Priority of Use Case Create Focal Points Observe Minimize Cognitive Load
  54. 54. roadmunk.com | @roadmunkapp 3 Click Mentality
  55. 55. roadmunk.com | @roadmunkapp 3 Click Mentality
  56. 56. roadmunk.com | @roadmunkapp Reversible Design
  57. 57. roadmunk.com | @roadmunkapp Reversible Design
  58. 58. roadmunk.com | @roadmunkapp User Verbs with Context
  59. 59. roadmunk.com | @roadmunkapp BAD ☹ Use Verbs with Context
  60. 60. roadmunk.com | @roadmunkapp White Space is Your Friend
  61. 61. roadmunk.com | @roadmunkapp < 25% real estate! White Space is Your Friend
  62. 62. roadmunk.com | @roadmunkapp White Space is Your Friend
  63. 63. roadmunk.com | @roadmunkapp Data on Design
  64. 64. roadmunk.com | @roadmunkapp 50% of firms focused on designed acquired since 2004, happened in the last 2 years.“ Data on Design
  65. 65. roadmunk.com | @roadmunkapp 89% 6X 42 36% of companies believes that customer experience will be their primary basis for competition by 2016, versus 36% four years ago. more likely to buy with a positive emotional experience. 12x more likely to recommend the company, and 5x more likely to forgive a mistake.” -Terskin Group design firms have been acquired since 2004, ~50% of which have been acquired in the last year alone of the top funded startups are co-founded by designers, up 20% from 2015
  66. 66. roadmunk.com | @roadmunkapp Silicon Valley didn’t think a designer could build and run a company. They were straight up about it. We weren’t MBA’s, we weren’t two PhD students from Stanford. Being designers they thought we were people that worked for people that ran companies. - Brian Chesky Co-founder of AirBNB Graduate from Rhode Island School of Design (RISD) “
  67. 67. roadmunk.com | @roadmunkapp Executive Buy-In
  68. 68. EDUCATION GAP FIND PRODUCTS THEY LOVE TIE TO CORE VALUESPROTOTYPE IT USE DATA
  69. 69. roadmunk.com | @roadmunkapp Design in MSP
  70. 70. roadmunk.com | @roadmunkapp Design in MSP
  71. 71. roadmunk.com | @roadmunkapp Design in MSP
  72. 72. roadmunk.com | @roadmunkapp Summary Tell the user what to think Minimize cognitive load 3 click mentality Reversible design Use verbs with context White space is your friend
  73. 73. roadmunk.com | @roadmunkapp www.relateiq.com www.intercom.io www.invision.com www.dribbble.com www.behance.net www.uxherocomics.com www.designmodo.com Thank You!
  74. 74. roadmunk.com | @roadmunkapp Discussion What principles have worked for you? Where is design broken in your team? How have you overcome friction about design? How do I make myself an expert? How can I avoid design slowing product dev down? What tools should becoming familiar with? What can I be doing today to invest in design as a PM

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