PT Toronto #2: Brandon Chu (Sr. PM at Shopify) shares his talk “Ruthless Prioritization."

1. @ProductTankTO #ProductTank
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2. RUTHLESS
PRIORITIZATION

3. My career

4. 4
Ruthless Prioritization doesn’t matter if we don’t build
the right product for the customer. That’s our first job.
Assuming we’ve done that...our second job is to help
teams build it efficiently.

5. 5
PRIORITIZATION

6. Ruthless Prioritization

7. Ruthless Prioritization

8. 8
Three Scopes of Prioritization

9.
The Three Scopes of Prioritization

14. The Three Scopes of Prioritization
Product Operating Framework

15. Product Operating Framework

20. The Three Scopes of Prioritization
MVP

21. MVP

25. 2
5
The MVP Trade-off Problem
? ?

26. 2
6
The MVP Trade-off Problem

27. Hypothesis

28. Assumptions are everything.

33. The Three Scopes of Prioritization
Product Strategy

34. Product Strategy

35. Similar to MVP, but macro

40. Theory

41. Probability of
success: 5%
Probability of
success: 10%

42. Reality

43. How Shopify Operationalizes its Vision
Product Strategy

45. ●
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48. 4
8
RUTHLESSNESS

50. Ruthless Prioritization

51. Ruthless Prioritization

52. What is ruthlessness in practice?

53. What is ruthlessness in practice?

54. What is ruthlessness in practice?

55. What is ruthlessness in practice?

57. 5
7
Ruthless Prioritization is about caring about your team’s focus
like a general cares about sending soldiers to war
● It’s important to win
● You can only fight so many battles, so apply good
strategies and frameworks to make decisions
● Treat your team’s time like a general does their
soldier’s lives, with care

58. 5
8
THANK YOU