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When Product Management Meets Product Design | Andrew Stanbridge | ProductTank Toronto

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PT Toronto #10: Andrew Stanbridge (Product Manager at Collage HR) shares his talk “When Product Management Meets Product Design."

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When Product Management Meets Product Design | Andrew Stanbridge | ProductTank Toronto

  1. 1. SPONSORED BY
  2. 2. When Product Management Meets Product Design Andrew Stanbridge, Product Manager
  3. 3. My product career
  4. 4. PM BUSINESS TECHUX
  5. 5. PM BUSINESS TECHUX
  6. 6. In theory Product Manager Product direction Feature prioritization Departmental communication Epics & Stories Product Designer UX design UX strategy - How it “feels” User research UX Prototypes
  7. 7. In theory Product Manager Product direction Feature prioritization Departmental communication Epics & Stories Product Designer UX design UX strategy - How it “feels” User research UX Prototypes e the intersection of product and design depe Culture | Resources | Market
  8. 8. Adapt to your surroundings One DesignerDesign TeamNo Designers
  9. 9. Market Culture ResourcesProduct team No designers 300+ employees Ship Monthly Not rooted in design One time priority Large deals B2B Small # of users
  10. 10. UMMM, YES I HAVE A QUESTION… WTF?
  11. 11. Not building large new features/products UX was “good enough” Customers heavily invested in the product
  12. 12. With no Product Designer Fill the gap directly with front end developers Expectations with your time Sketch & Invision Design Reviews Interaction details
  13. 13. With no Product Designer Use existing interface patterns
  14. 14. Prioritize UX like features Credit: Des Traynor With no Product Designer
  15. 15. Bobby | Clearpath Robotics Martin | Shopify Plus Mike | Collage Matt | Snapchat Do you understand Product Designers?
  16. 16. –Luke Woods, Head of Product Design @ Facebook “Sometimes designers can get stuck in the world of design…” “…Designers are like cats. You just have to give them a ball of yarn and they’ll play with it.”
  17. 17. Great Product Designers… Consistently deliver top quality in the face of constant scope cuts Obsess over their work and are rarely satisfied View it as their profession and their hobby Are up in your business
  18. 18. You want this
  19. 19. Market Culture ResourcesProduct team Design team 200+ employees Ship Monthly Design champion B2C UX Large deals B2B Large # of users
  20. 20. You should be close to theory With a Design team Product Manager Product direction Feature prioritization Departmental communication Epics & Stories Product Designer UX Design UX strategy - How it “feels” User research UX Prototypes
  21. 21. There will be a UX roadmap competing for resources With a Design team
  22. 22. Build a relationship with team leader With a Design team
  23. 23. Invest in Fullstory or Inspectlet With a Design team
  24. 24. Market Culture ResourcesOne PM One Designer Wears many hats Ship daily Design Founder Design DNA Free product B2B Large # of users
  25. 25. Plan for non product related priorities With one Designer
  26. 26. You have autonomy to build processes together With one Designer Design SprintDev Sprint Identify mixed priorities | PM, Designer, CTO | 2-4 weeks ahead | Meet daily + https://developers.google.com/design-sprint/product/
  27. 27. What next?
  28. 28. Get involved in hiring for design
  29. 29. 1. # of Product Designers 2. What is the ratio of PM- Designers-Developers? 3. Is there willingness to invest in design? Market Culture Resources
  30. 30. 1. Do any founders or execs come from a design background? 2. How do internal teams view state of design? 3. Is design an afterthought? Market Culture Resources
  31. 31. 1. How sticky is your business? 2. B2B or B2C 3. How large is your user base? 4. Is design a competitive edge in your in space? Market Culture Resources
  32. 32. No Product Designer Do you need to hire? Fill the gap with dev Use existing UX patterns Prioritize UX work like features Design team Should be close to clear lines of ownership Incorporate UX roadmap Build relations with UX leaders Use Fullstory or Inspectlet One Designer Establish your own processes together Manage non product priorities Tactical
  33. 33. PM BUSINESS TECHUX Thank you

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