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B2C vs B2B Product Management by
Decathlon PM
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CERTIFICATES
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Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS
Corporate
Training
Level up your team’s Product
Management skills
Sree Hitha Gudimella
T O N I G H T ’ S S P E A K E R
B2B vs. B2C
Product Management
Sreehitha Gudimella
Product Manager, Decathlon
About me
Software Developer,
R&D
Bangalore
Product Manager,
Business Process
Management (BPM)
Boston
Product Manager,
All for Sport platform
allforsport.in
Bangalore
B2B (Business-to-Business)
Building products for other companies
B2B products also known as Enterprise Products
Focus on solving business problems for enterprises - increase productivity of
employees, provide infrastructure, improve process efficiency etc.
Example: AWS, IBM, Salesforce, Slack, Red Hat
B2C (Business-to-Consumer)
Building products for consumers
B2C products also known as Consumer Products
Focus on addressing consumer’s need/want, provide convenience and improve
accessibility of day-to-day things
Example: Facebook, Spotify, Swiggy, Myntra, Decathlon
Product management
Identify problem to solve
Design solution
Develop product to
address the problem
Launch the
product
Learn from users
and iterate
B2B vs. B2C
● Buyer and User
● Roadmap
● Data for Decision making
● Relationship with stakeholders
● Releases
Buyer and User
B2B
● Buyer - typically a head of business
unit
● User - Employees within the
business unit
● Enable users to deliver value to the
company, by using your product
● Support both buyer and user needs
● Hundreds or thousands of customers
B2C
Buyer = User
Make the user love your product
Millions of users
Roadmap
B2B
● About 40-50% of roadmap is driven by key
accounts. Typically align your product
roadmap with their business roadmap.
● Industry knowledge is essential
● If the product caters to multiple industries,
fair understanding of each industry is
required
● Adding more features takes priority over
delivering great user experience. Out-of-
the-box features vs. customizations
● Roadmap to be presented to customers,
analysts like Gartner/Forrester
B2C
● Users don’t know what they want
● Surprise the users by thinking out of the
box. Give them what they did not think
they need.
● User experience takes priority over feature
addition
● Behavioral psychology drives the roadmap
● Consumers don’t care about your
roadmap
Data for Decision making
B2B
● Rely on Qualitative data to understand
user requirements
● Quantitative data often unavailable as
most Enterprises feel sensitive about
giving product usage data for analysis of
features
● Spend good amount of time speaking to
buyers and users to understand their
problems and get feedback on product
B2C
● Rely on Quantitative data to understand
user requirements
● Understand user behavior through product
analytics and get a complete picture of
success or failure of features, to move fast
and pivot quickly
● Easy to experiment using A/B testing, to
make better data-informed decisions on
features
Relationship with Stakeholders
B2B
● Sales, Pre-sales, Solution architects,
Customer success teams increase the
complexity of stakeholder management
● Sales team to be considered as another
customer, build mutual trust with sales to
serve the ultimate customer
● Often build strong relationship with
customers by meeting personally,
conducting workshops, giving demo
sessions to convince them to buy the
product and also to retain them
B2C
● No direct sales team
● Will not know users personally
● Working with Marketing, Legal, Finance,
Design and Development stays the same
as B2B
Releases
B2B
● Release typically once in 12-18 months
● Version management with Major, minor
and micro releases
● Support change-averse customers with
older versions of product for years
● Sales and support teams enablement
essential for every release
● Demos to showcase product features with
industry-specific use cases
B2C
● Frequent product releases - could even be
1-2 releases every month
● No training overhead for releases, making
the process quicker. At max, a guided tour
with newly added features will be given to
the users
● New features are typically mentioned in
release notes
B2B vs. B2C
● Want to transition from one to another?
○ Embrace the differences and prepare yourself.
● Which one is better?
○ Each has its own challenges and gratifications. Find your calling.
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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B2C vs B2B Product Management by Decathlon PM

  • 1. www.productschool.com B2C vs B2B Product Management by Decathlon PM
  • 2. Join 40,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  • 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  • 4. Corporate Training Level up your team’s Product Management skills
  • 5. Sree Hitha Gudimella T O N I G H T ’ S S P E A K E R
  • 6. B2B vs. B2C Product Management Sreehitha Gudimella Product Manager, Decathlon
  • 7. About me Software Developer, R&D Bangalore Product Manager, Business Process Management (BPM) Boston Product Manager, All for Sport platform allforsport.in Bangalore
  • 8. B2B (Business-to-Business) Building products for other companies B2B products also known as Enterprise Products Focus on solving business problems for enterprises - increase productivity of employees, provide infrastructure, improve process efficiency etc. Example: AWS, IBM, Salesforce, Slack, Red Hat
  • 9. B2C (Business-to-Consumer) Building products for consumers B2C products also known as Consumer Products Focus on addressing consumer’s need/want, provide convenience and improve accessibility of day-to-day things Example: Facebook, Spotify, Swiggy, Myntra, Decathlon
  • 10. Product management Identify problem to solve Design solution Develop product to address the problem Launch the product Learn from users and iterate
  • 11. B2B vs. B2C ● Buyer and User ● Roadmap ● Data for Decision making ● Relationship with stakeholders ● Releases
  • 12. Buyer and User B2B ● Buyer - typically a head of business unit ● User - Employees within the business unit ● Enable users to deliver value to the company, by using your product ● Support both buyer and user needs ● Hundreds or thousands of customers B2C Buyer = User Make the user love your product Millions of users
  • 13. Roadmap B2B ● About 40-50% of roadmap is driven by key accounts. Typically align your product roadmap with their business roadmap. ● Industry knowledge is essential ● If the product caters to multiple industries, fair understanding of each industry is required ● Adding more features takes priority over delivering great user experience. Out-of- the-box features vs. customizations ● Roadmap to be presented to customers, analysts like Gartner/Forrester B2C ● Users don’t know what they want ● Surprise the users by thinking out of the box. Give them what they did not think they need. ● User experience takes priority over feature addition ● Behavioral psychology drives the roadmap ● Consumers don’t care about your roadmap
  • 14. Data for Decision making B2B ● Rely on Qualitative data to understand user requirements ● Quantitative data often unavailable as most Enterprises feel sensitive about giving product usage data for analysis of features ● Spend good amount of time speaking to buyers and users to understand their problems and get feedback on product B2C ● Rely on Quantitative data to understand user requirements ● Understand user behavior through product analytics and get a complete picture of success or failure of features, to move fast and pivot quickly ● Easy to experiment using A/B testing, to make better data-informed decisions on features
  • 15. Relationship with Stakeholders B2B ● Sales, Pre-sales, Solution architects, Customer success teams increase the complexity of stakeholder management ● Sales team to be considered as another customer, build mutual trust with sales to serve the ultimate customer ● Often build strong relationship with customers by meeting personally, conducting workshops, giving demo sessions to convince them to buy the product and also to retain them B2C ● No direct sales team ● Will not know users personally ● Working with Marketing, Legal, Finance, Design and Development stays the same as B2B
  • 16. Releases B2B ● Release typically once in 12-18 months ● Version management with Major, minor and micro releases ● Support change-averse customers with older versions of product for years ● Sales and support teams enablement essential for every release ● Demos to showcase product features with industry-specific use cases B2C ● Frequent product releases - could even be 1-2 releases every month ● No training overhead for releases, making the process quicker. At max, a guided tour with newly added features will be given to the users ● New features are typically mentioned in release notes
  • 17. B2B vs. B2C ● Want to transition from one to another? ○ Embrace the differences and prepare yourself. ● Which one is better? ○ Each has its own challenges and gratifications. Find your calling.
  • 18. www.productschool.com Part-time Product Management Training Courses and Corporate Training

Notes de l'éditeur

  1. If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
  2. Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
  3. As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
  4. So, onto tonight’s talk!! Please welcome [NAME], who will talk to us about [TITLE]. Thank you so much for being here tonight, [NAME], I’ll let you introduce yourself! [clap clap clap]
  5. Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!