Key Takeaways: -Start with your end user: Anecdotes, Averages, Awareness - Align your success criteria - Obsess over outcomes, not features - Be bold, and bias for action

1. Customer First Creating data-driven
products with a human touch
by Deliveroo VP of Product
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6. Customer First
Creating data-driven products with a human touch

7. 7
Our mission: to be the definitive online food platform
SEARCH MUSIC
CONSUMER
HARDWARE
E-COMMERCE FOOD
VIDEO

8. 8
Partners Riders
Consumers

9. 9
Partners
Consumers
Riders

10. [PLACEHOLDER]
WE ARE DELIVEROO - PARADISO VIDEO
deliveroo_wearedeliveroo_paradiso.mp4 (1080p).mp4

11. Start with your end user

12. Trust
Anecdotes

13. 13
Avoid Averages

14. 14
Awareness
of your
product
performance

15. Putting your
insights into
action

16. 16
Align your
success criteria
Be bold, and
bias for action
Obsess over outcomes,
not features

17. Case Study

18. 18
Align your
success
criteria
Be bold,
and bias for
action
Start with your
end user
Anecdotes, Averages,
Awareness
Obsess over
outcomes,
not features
Key takeaways

19. Thank you!

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