Main takeaways: - How emotions play into building experiences - Why emotions matter in teamwork - Emotions and their importance to your well being as a PM

1. Emotional Product Management by
LinkedIn Sr PM
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6. The importance of kindness in
product management
and emotion driven development
By Avinoam Zelenko - Product Management, Feed @ LinkedIn

7. Spread kindness and love in everything I do

10. me

11. Kindness and Emotion defined
kind·ness
/ˈkīn(d)nəs/
noun
the quality of being friendly, generous, and
considerate.
e·mo·tion
/əˈmōSH(ə)n/
noun
a natural instinctive state of mind deriving
from one's circumstances, mood, or
relationships with others.

12. What role do they play in
building experiences?
Well, they’re intertwined

13. Kindness as a foundation

15. Everything starts and ends with a feeling

19. Who can, and should, you be kind to as a PM, and how?
People using your product.
Teammates.
Yourself.

20. Who can, and should, you be kind to as a PM, and how?
Yourself.
Teammates.
People using your product.

25. Practical applications and examples

26. How can you apply kindness and measure emotion?
Are we doing things right or are we doing the right thing?
Establish strong, user-first, principles in the definition phase (no invisible walls)
Build framework that prioritize kindness and emotions
Run contextually-triggered surveys (post important action)
Measure user driven input (i.e. disinterest)
Talk to users. Most conversations will start with “I feel…”

27. Whose Problem Are We Actually Solving?

28. The “Emotional Solutioneering” Framework
1. Identify pain points
2. Map to emotions
3. Prioritize pain first

30. If makes me feel ____ and therefore

31. “Delight equation”
may apply to a feature, moment, experience, interaction, etc

32. Delight =
Positive emotional response +
Exceeds expectations +
It just works.

33. Example: How this applies to the Triad Model & Metrics
Triad
Positive emotional response: Design/Desirability
Exceeds expectations: PM/Viability
It just works: Engineering/Feasibility
Metrics
Positive emotional response: Qualitative
Exceeds expectations: Quantitative
It just works: Performance & Reliability

37. Kind and emotional reading

42. Parting thought

44. Thank you! 🙏
Feel free to reach out! 😀

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