23. PILOT
KIOS GEROBAK
2.0
GEROBAK
MOBILE
LARGE
1.0
DLAB
LARGE 2.0
SUNBURST GEROBAK
1.0
LOTTE
Same size, cheaper,
knockdown
Accommodate low
ceiling spots
Accommodate low
floor area space
Semi mobile, can be
moved if needed
Accommodate indoor
area space
Improvement of Large
1.0. Neon box branding
Refurbish readymade
carts to fit our
products
Very small cart for
indoor, medium cart for
outdoor
Improvement of
Gerobak 1.0. Additional
furniture
70. Company Ideal frequency
Is this a rare behaviour that people use Google
to find a solution?
Google SEO & SEM
Do existing users already share your product via
word-of-mouth?
Virality & Referrals
Does having more users improve the
experience?
Virality
Do I already know who each of my future users
are?
Sales
Do my users have high LTV? Paid Acquisition (Facebook, Google etc)
Growth channels to explore
74. Referrals Funnel
View referrals page
Users sending invites + Sharing
Reach (Invitees Per Inviter) + Sharing
Conversion Rate to New User
Weekly active users who saw entry point
Conversion Rate to New Guest / Host
First time nights
Email Direct Email ImportDirect
Referral
“Hooks”
Invitation
s
Sign
Up
Booking
s
82. SEO - Two main levers
On-page optimization
• Every optimization starts with keyword research.
• Which page am I trying to rank for what keyword?
• SEO Experimentation
Off-page optimization
• Who is linking to you?