This presentation is from a talk given by Ericsson VP, Head of IoT during #ProductCon Online on May 27, 2020.

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How to Drive Product Innovation by
Ericsson VP, Head of IoT

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5. How to drive product innovation
in the era of IoT, 5G and AI
Daniel Elizalde
VP, Head of IoT for North America, Ericsson
@delizalde

6. • Opportunity is big, but success rate is
low
• Beyond the product, deliver solutions
• 5 best practices for driving innovation
Driving innovation with
IoT, 5G and AI

7. Emerging technologies and the diffusion of
innovation
Technology
enthusiasts:
IoT, 5G, AI,
Edge, etc.
70% of IoT deployments
are stuck here

8. Emerging technologies and the diffusion of
innovation
Technology
enthusiasts:
IoT, 5G, AI,
Edge, etc.
Pragmatists:
Have a pain today and are willing to try
new technology as full solutions

9. A full solution incorporates
technology capabilities to create
products and services that address a
customer’s pain.

10. What value can you create with IoT, 5G or AI?
Analyze and control your customer’s physical
environment in real time.
Internet of
Things
Connect large number of devices and move large
amounts of data very fast, with low latency.
5G
AI Generate actionable insights from large amounts of
data.

11. Deliver products and services across the lifecycle

12. Solve a customer’s pain
Customer pain (retail example)
Retail manager:
“We lose over 25% of our inventory to theft every year.”
Proposed solution
A system that tracks the inventory on the shelves and
monitors customers to alert for theft.
Capabilities
5G
Internet of
Things
AI

13. Solve a customer’s pain
Customer pain (energy example)
Electric utility operator:
“We lose a lot of money when power lines fail since we
are not able to meet our customer commitments.”
Proposed solution
A service providing zero unplanned downtime by
monitoring the power lines in real-time and providing
proactive maintenance.
Capabilities
5G
Internet of
Things
AI

14. 5 best practices to drive innovation
Desirability
FeasibilityViability
Proposed
Full
solution
Validate the value with
Pragmatists

15. #1
Start with a single use case
for a single industry vertical.
Desirability
FeasibilityViability

16. #2
Validate your customer’s
willingness to pay early on.
Desirability
FeasibilityViability

17. #3
Define your build vs buy vs
partner strategy.
Desirability
FeasibilityViability

18. #4
Understand what it’ll take to
build, sell, and operate your
solution at scale (with profit). Desirability
FeasibilityViability

19. #5
Experiment with business models.
Find the one that works for your
customers, your partners, and for
your company.
Desirability
FeasibilityViability

20. • IoT, 5G, and AI are powerful tools,
but technology alone is not
enough.
• To scale innovation, focus on full
solutions that solve pragmatists
needs.
Takeaways

21. Ericsson.com/IoTStudio

22. www.productschool.com
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