Learn how to do the best possible job if you are on-boarding as a Product Manager.

1. www.productschool.com
How to Excel as a Product Manager by
Amazon Principal PM

2. FREE INVITE
Join 30,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. TONIGHT’S SPEAKER
Dhananjay Mahajan

8. Goals
● Drive results as you take the product from vision to delivery
● Delight customers by solving their problems
● Make your team effective by knowing your team and becoming
an influential leader

9. A bit about myself
Diverse experiences
- Developer + PM
- Enterprise vs consumer
- Large company vs Startup
My super powers
- Customer focus
- Technical & Business
- Planning

10. Core superpowers
Customer focus
Business acumen
Great communication
Technical
Negotiation
Innovative, inquisitive, creative ….

11. And ...
EQ (Emotional Quotient)
● Self awareness
● Interpersonal relationships
● Self management
● Social awareness

12. Effective leadership for your Product Stages
Enablement
How to we enable sales,
channel?
What is our support strategy?
How do we evangelize the
product?
Focus
What is Product / Market fit?
What is competitive
landscape?
Who are our target
customers?
What is our pricing?
Planning & Execution
What are the personas?
What are the requirements?
What is MVP?
How do we deliver product?

13. Vision to strategy to Product roadmap
Problems
Focus
What is Product / Market fit?
What is competitive landscape?
Who are our target customers?
What is our pricing?

14. Vision to strategy to Product roadmap
Approach
Focus
Study customer journey
Study buyer journey
Understand top problems
Collect Market data
Design Product roadmap
Build business plan

15. Vision to strategy to Product roadmap
Superpowers
Superhero team
- Engineering
- Sales, Field
- Customer
- Executive leadership
Focus
Superpowers
- Business acumen
- Customer focus
- Planning
- Creativity

16. Vision to strategy to Product roadmap
Superpowers
- Business acumen
- Customer focus
- Planning
- Creativity
Superhero team
- Engineering
- Sales, Field
- Customer
- Executive leadership
Focus
What is Product / Market fit?
What is competitive
landscape?
Who are our target
customers?
What is our pricing?
Study customer journey
Study buyer journey
Understand top problems
Collect Market data
Design Product roadmap
Build business plan

17. Customer journey
Exercise - Streaming TV

18. Product Roadmap to product delivery
Problems
What are the personas?
What are the requirements?
What is MVP?
How do we deliver product?
Planning & Execution

19. Product Roadmap to product delivery
Approach
Create personas from customer profiles
Target scenarios to solve problems
Invest in a Trusted customer advisory program
Deliver minimal product incrementally checking acceptance
Planning

20. Product Roadmap to product delivery
Superpowers
Your Superhero team
- Program Manager /
Owner
- Engineering
- Field and support
Superpowers
- Customer focus
- Technical
- Innovative
- Planning
- EQ
- Negotiation
Planning

21. Product Roadmap to product delivery
Superpowers
- Customer focus
- Technical
- Innovative
- Planning
- EQ
- Negotiation
Your Superhero team
- Program Manager /
Owner
- Engineering
- Field and support
What are the personas?
What are the requirements?
What is MVP?
How do we deliver product?
Planning
Create personas from
customer profiles
Target scenarios to solve
problems
Invest in a Trusted customer
advisory program
Deliver minimal product
incrementally checking
acceptance

22. Personas
Enterprise products

23. Product execution to release
Enablement
How to we enable sales, channel?
What is our support strategy?
How do we evangelize the product?
When and how do we release the
product?

24. Product execution to release
Enablement
Focus on Operational readiness
Create Sales tools
Emphasize customer value

25. Product execution to release
Enablement
Superhero team
- Support
- Field Services
- Sales
Superpowers
- Great communications
- Business acumen
- Customer focus
- EQ

26. Product execution to release
Enablement
Superpowers
- Great communications
- Business acumen
- EQ
Superhero team
- Support
- Field Services
- Marketing
- Sales
How to we enable sales,
channel?
What is our support strategy?
How do we evangelize the
product?
Focus on Operational
readiness
Create Sales tools
Emphasize customer value

27. Messaging your product

29. Delight customers
Segment your customers
Understand the customer journey
Study the buyer journey
Build a Trusted customer panel
Engage often to deliver customer value
Superpowers
- Customer focus
- Negotiation
- Great communication
Superhero Team
- Trusted Customers
- Sales
- Field engineering
- Support
- Engineering

30. Effective team leader
Win favors and ask for favors
Engage with various functional leaders
Understand what your team needs - startup,
growth stage, enterprise
Imbibe and shape the organizational culture
Superpowers
- EQ
- Negotiation
- Great communication
Superhero Team
- Trusted Customers
- Sales
- Field engineering
- Support
- Engineering

31. www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online