The document summarizes a presentation about improving products through problem solving. It discusses how to get started with problem solving by understanding the goal, defining metrics, and mapping the user funnel. It also outlines steps for establishing problems, including defining the real problem, validating hypotheses with users, and continually asking "why" to get to the root issue. Specific challenges at Badoo around registration, activation, and retention are used as examples. The presentation emphasizes drawing hypotheses, testing them, and iterating to find solutions.

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How to Improve Your Product by
Problem Solving by Badoo PM

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10. Lea Samrani
TONIGHT’S SPEAKER

11. Lea Samrani
Product Manager
/in/lea-samrani
About the speaker

12. >550 000 000
people all over the world use
our apps
About Badoo

13. Our mission is to provide the best
technology for people to meet, because
happiness is better shared
About Badoo

14. The challenges

15. 1.
Legacy
System
The challenges

16. 2.
Data
The challenges

17. How to get started?

18. 1.
What
Is
Your
North Star?
How to get started?

19. How to get started?
Our mission is to provide the best
technology for people to meet, because
happiness is better shared

20. Our mission is to provide the best
technology for people to meet, because
happiness is better shared
How to get started?

21. 2.
Define
Your
Key
Metrics
How to get started?

22. Matches
Conversations
How to get started?

23. 3.
The
User
Funnel
How to get started?

24. How to get started?

25. How to get started?
New users

26. How to get started?
New users
Landing

27. How to get started?
New users
Landing Register

28. How to get started?
New users
Landing Register Onboarding

29. How to get started?
New users
Landing Register Onboarding Like people

30. How to get started?
New users
Landing Register Onboarding Like people Match

31. How to get started?
New users
Landing Register Onboarding Like people Match Conversation

32. How to get started?
New users
Landing Register Onboarding Like people Match Conversation

33. How to get started?
New users
Landing Register Onboarding Like people Match Conversation
North Star

34. How to get started?
Landing Register Onboarding Like people Match Conversation
RETENTIONREGISTRATION ACTIVATION

35. 1.
Understand your north star
2.
Define your key metrics
3.
Build your user funnel
How to get started?

36. Establish the problem

37. 1.
Define
The
Real
Problem
Establish the problem

38. Asking the wrong question
Establish the problem

39. People that register with
their phone number have a
lower retention than people
that register with their email
address
Phone registration
Establish the problem

40. Hypothesis
Establish the problem

41. Hypothesis
People who register using their phone number are
less committed to meet someone than people who
use their email address
Establish the problem

42. Remove phone
registration as an option
Solution
Establish the problem

43. Drop in registration &
drop in retention
Results
Establish the problem

44. Asking the right question
Establish the problem

45. Landing Register Onboarding Like people Match Conversation
RETENTIONREGISTRATION ACTIVATION
Establish the problem

46. Registration Activation Retention
Establish the problem

47. People that register with
their phone number have a
lower activation rate than
people that register with
their email address
Phone registration
Establish the problem

48. Hypothesis
Establish the problem

49. Hypothesis
People input a fake number
Establish the problem

50. Check the data
Solution
Establish the problem

51. Establish the problem
Results
Mostly real number

52. Hypothesis
Establish the problem

53. Hypothesis
People do not know how to validate their number
Establish the problem

54. 2.
Talk
To
Your
Users
Establish the problem

55. Establish the problem

56. Solution
Let’s explain to people
what is expected of
them
Establish the problemEstablish the problem

57. Establish the problem
Results
Significant increase in
activation rate

58. 3.
Keep
Asking
Why
Establish the problem

59. Web
Retention
Establish the problem

60. Web
Retention
Establish the problem
New users on web
are less retained
than new users on
other platform

61. Why?
Establish the problem

62. New users
Landing Register Onboarding Like people Match Conversation
Establish the problem

63. New users
Landing Register Onboarding Like people Match Conversation
Establish the problem

64. New users
Landing Register Onboarding Like people Match Conversation
Establish the problem

65. New users on web are less likely
to like people
Establish the problem

66. New users on web are less likely
to like people on the first day
Establish the problem

67. First liking experience on mobile
Establish the problem

68. First liking experience on web
Establish the problem

69. Hypothesis
Establish the problem

70. Hypothesis
People do not know how to like other people on web
Establish the problem

71. Let’s ask them
Establish the problem

72. Establish the problemEstablish the problem

73. First liking experience on web
Establish the problem

74. Solution
Establish the problemEstablish the problem

75. Solution
Explain to people how
to like someone else on
web
Establish the problemEstablish the problem

76. Establish the problem
First liking experience on web

77. Summary

78. Summary
Get started The problem
1. Understand your
end goal
2. Define your key
metrics
3. Build your user
funnel
1. Define the real
problem
2. Validate with your
users
3. Keep asking why
1. Draw a hypothesis
2. Test it
3. Iterate
Solution

79. Thank You
Questions?

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