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Making the Product Strategy Effective by Spotify Sr PM

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Making the Product Strategy Effective by Spotify Sr PM

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Main Takeaways:

-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.

Main Takeaways:

-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.

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Making the Product Strategy Effective by Spotify Sr PM

  1. 1. Making the Product Strategy Effective by Spotify Sr PM www.productschool.com
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Executive Certificate™ Product Leader Certificate™ Product Manager Certificate™ WWW.PRODUCTSCHOOL.COM
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. Event is Sponsored by:
  6. 6. Making the Product Strategy Effective Buket Baran , April 2021 01
  7. 7. 02 Duplication of Initiatives Short term - low value wins Lack of North star metric Constantly prioritising requests Unnecessary product requirements No Prioritisation Framework
  8. 8. 02 “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying NO to 1,000 things.” ― Steve Jobs
  9. 9. strategy /ˈstratɪdʒi/ noun "a plan of action designed to achieve a long-term or overall aim." 03
  10. 10. Why ? We need to convey a message for the inspired VISION. Helps you with prioritisation and focus on long- term thinking vs short-term thinking. Serves as a guide for any decision-making process. Aka say NO easily. It helps communication and keeps the team and the stakeholders aligned. 04
  11. 11. Data Collection: Research - Analysis - Market Plan : Insights > Problems > Strategic Pillars Communication: A deck, a doc, Repeat, Discuss, Communicate! There are different frameworks for different purposes and there is no playbook for this! Takes time to develop one. How to create a Strategy 05
  12. 12. Focuses on the needs of your internal and external customer, supports the dynamics of your business and follows the external environment. Articulate without Jargon, make it easy to understand for your executives and stakeholders Flexibility will help you react and adopt quickly Communicate, get feedback from diverse groups and stakeholders, repeat. Identify the areas for Delighters What will be your differentiator? What is your value proposition ? Make it Measurable How to make it Effective 06
  13. 13. Focuses on the needs of your internal and external customer, supports the dynamics of your business and follows the external environment. Articulate without Jargon, make it easy to understand for your executives and stakeholders Flexibility will help you react and adopt quickly Communicate, get feedback from diverse groups and stakeholders, repeat. Identify the areas for Delighters What will be your differentiator? What is your value proposition ? Make it Measurable How to make it Effective 06
  14. 14. Focuses on the needs of your internal and external customer, supports the dynamics of your business and follows the external environment. Articulate without Jargon, make it easy to understand for your executives and stakeholders Flexibility will help you react and adopt quickly Communicate, get feedback from diverse groups and stakeholders, repeat. Identify the areas for Delighters What will be your differentiator? What is your value proposition ? Make it Measurable How to make it Effective 06
  15. 15. Focuses on the needs of your internal and external customer, supports the dynamics of your business and follows the external environment. Articulate without Jargon, make it easy to understand for your executives and stakeholders Flexibility will help you react and adopt quickly Communicate, get feedback from diverse groups and stakeholders, repeat. Identify the areas for Delighters What will be your differentiator? What is your value proposition ? Make it Measurable How to make it Effective 06
  16. 16. Focuses on the needs of your internal and external customer, supports the dynamics of your business and follows the external environment. Articulate without Jargon, make it easy to understand for your executives and stakeholders Flexibility will help you react and adopt quickly Communicate, get feedback from diverse groups and stakeholders, repeat. Identify the areas for Delighters What will be your differentiator? What is your value proposition ? Make it Measurable How to make it Effective 06
  17. 17. Focuses on the needs of your internal and external customer, supports the dynamics of your business and follows the external environment. Articulate without Jargon, make it easy to understand for your executives and stakeholders Flexibility will help you react and adopt quickly Communicate, get feedback from diverse groups and stakeholders, repeat. Identify the areas for Delighters What will be your differentiator? What is your value proposition ? Make it Measurable How to make it Effective 06
  18. 18. Focuses on the needs of your internal and external customer, supports the dynamics of your business and follows the external environment. Articulate without Jargon, make it easy to understand for your executives and stakeholders Flexibility will help you react and adopt quickly Communicate, get feedback from diverse groups and stakeholders, repeat. Identify the areas for Delighters What will be your differentiator? What is your value proposition ? Make it Measurable How to make it Effective 06
  19. 19. Stay focused and believe in your purpose. Analyse continuously. Grow, Change, Improve. 07
  20. 20. “We don’t like their sound, and guitar music is on the way out” —Decca Recording Co. rejecting the Beatles 1962 THANK YOU!
  21. 21. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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