Main Takeaways: - Alignment on overall goals and outcomes is key - Build empathy for diverse points of view - If in doubt escalate in the spirit of seeking input on "hotly contested" topics

1. Managing Conflicting Stakeholders
by Deliveroo Sr Product Manager
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6. Managing conflicting
stakeholders as a PM
What to do if people don’t agree

7. Hello!
Senior Product
Manager
Deliveroo

8. A bit about my product Journey
Graduated
[2014]
Graduate
Development
Programme
Chief of Staff
to Chief Digital
Officer
Venturing &
Incubation
Lead
Product
Manager
Senior Product
Manager
[now]

9. Disagreement is common but can be stressful ⛈
Data Science
Engineering Design
Operations
Marketing
Machine Learning
Product

10. Scenario 🎭
Data Science
Operations
Marketing
Product
Machine Learning
?

11. Getting the Foundations Right 🏛
Align on the vision, goals and metrics
- Where are we trying to get to?
- How are we going to measure progress to the end state?
Sources: the immediate team, peers in Tech, business
stakeholders, leadership, customers
Outputs:
● description of target end-state (vision)
● prioritised goals and metrics
● Share widely & publish!

12. Empathy for Diverse VIewpoints: Stay Curious 💡
Dig deep to understand where each person is coming from
- What are this person’s goals? What are they here to
achieve?
- What is their personal definition of success?
Sources:conversations with disagreeing stakeholders, other
teams’ goals & metrics
Outputs:
● Consolidated list of core areas of misalignment

13. Escalate the most Hotly Contested Principles ⬆
Leverage your Leadership team and regular check-ins - that’s what
they’re here for!
Seek alignment on overarching principles rather than implementation
details
-What are the fundamental points of misalignment?
Sources:List of core areas of misalignment, clearly worded
recommendation
Outputs:
● Guidance and a way forward

14. Takeaways
● Start with the foundations 🏛
● Empathise and stay curious💡
● Be ready to surface and escalate in the right way ⬆

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