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Inside Digital Product Development 

How we built Talentpioneer
Sebastian Borggrewe
• CEO, Productsquads
• Techie by Trade, Product Developer by
Heart
• 15+ years professional digital product
development experience
• As Developer
• As Product Manager
• As CTO
Goals of this talk
• You will learn
• what Talentpioneer is
• how digital products are build today
(no bullshit, no ferry tales) and what
methodology is state of the art
• how you as a customer are ideally
integrated into the process of
digital product creation
• how digital teams really work
(remote edition)
How we built Talentpioneer
Video Talentpioneer
Video missing
https://www.youtube.com/watch?v=tsTec6_uOZk
Project Summary
• Technologies
• App (Android)
• Backoffice application (Firebase)
8 weeks
Time taken Teamsize
How we built Talentpioneer
4
Productsquads
Founded: 2018

Location: Munich

Core Competence: Development of
complex digital products & product
teams
Products: Customer Facing
CTO-as-a-service
• We become the products/companies CTO
• The CTO comes within a Productsquad consisting of
• Designers
• Developers
• Data Scientists
• …
Productsquads Family

(Invite-Only Expert
Network)



Core Competency
Software Development &
Design
Productsquads
Core Competency
Product- & Projectmanagement
Productsquad Talentpioneer
Sebastian
CTO
Carlos
Designer
Liza
Android Engineer
Artur
Android Engineer
How we built Talentpioneer
Productsquad Talentpioneer
How we built Talentpioneer
This is the Client
How we built Talentpioneer
How we did it
Ideation Implementation Validation
How we built Talentpioneer
Ideation1
The reason that you do
ideation, is to find out what you
need to build in order to achieve
your goals.
Ideation
• During Ideation we find out
• what we want to achieve
• how we can achieve it
• It usually starts with an idea or a problem
• At the beginning we usually do not know
whether it is an app, a chatbot, a website, a
blockchain… yet
Story Mapping
Methodolody Time taken
How we built Talentpioneer
4-6 hours
Story Mapping
What do we want to achieve?
How we built Talentpioneer
Goal
Activity How can we achieve it?
Story
Subtask
Development Ready Tasks
Technical Subtasks
STRATEGICTEAMLEVEL
How we built Talentpioneer
Implementation2
In order to nail implementation,
you need a great team & a
transparent process so you
don’t waste any time or money.
Great Team
How we built Talentpioneer
100% Transparent
How we built Talentpioneer
Implementation
Paper
Prototyping
Methodology Time taken
How we built Talentpioneer
1 day
• Prototypes are a great way of
testing assumptions &
validating them.
• Why are we doing this?
• takes little time
• generates huge insight
• easy to throw away!
Paper Prototype
How we built Talentpioneer
Done with Marvelhttps://marvelapp.com/4c571b3
How we built Talentpioneer
Validation3
The reason that you do
validation, is that you want to
make sure that you are actually
building the right thing.
Testing the Product
How we built Talentpioneer
• Test with colleagues, friends and, most
important, the customer early, even if it is
just a power point slide or a paper
prototype
• Early feedback =
• early learnings =
• less money 🔥 =
• more 💰 earned
Validation
User
Interviews
Methodology Time taken
How we built Talentpioneer
1 weekend
• We showed it to
customers and let them
use the prototype
• customers = kids < 13
that play football
Learnings
• When you are 13, you do not have
an email address
• you most likely have a
smartphone, which is an Android
phone (technology identified)
• We cannot test the tests, if we do
not build them somehow
How we built Talentpioneer
The End
• And then magically the final
product appeared…

• Well, noo. So we continued with 1..
How we built Talentpioneer
How we built Talentpioneer
Ideation1
We cannot test the tests, if we do not build
them somehow!
=> Small interaction prototype for the pass test
The Pass Test
How we built Talentpioneer
Implementation
Interaction
Prototyping
Methodology Time taken
How we built Talentpioneer
1 day
• Interaction prototypes
can be hacked (coded)
or build with prototyping
tools
• i.e. Framer, Principle,
Powerpoint
How we built Talentpioneer
Validation3
https://youtu.be/0o2q4t0BmpQ
Learnings
• The hardest test, could be
executed.
• The UI is not 100% perfect yet,
but…
• Done is better than perfect.
How we built Talentpioneer
How we built Talentpioneer
So this does not happen just once?
Ideation Implementation Validation
💡 $ 💰💯
How we built Talentpioneer
Waterfall…
Ideation
Implementation
Validation
💡
$
💰💯
How we built Talentpioneer
Agile
Ideation
Implementation
Validation
How we built Talentpioneer
Build-Measure-Learn
Learn
Build
Measure
Ideas
Data
Product
How we built Talentpioneer
In order to nail implementation,
you need a great team & a
transparent process so you
don’t waste any time or money.
Great Team
How we built Talentpioneer
How do you get here?
How we built Talentpioneer
How do you get here?
How we built Talentpioneer
Prototyping

2 weeks
Technical Implementation

6 weeks
Great Team
How we built Talentpioneer
Technical Implementation
• Scrum is an agile methodology that
helps teams to iterate on problems
and focus on one step at a time
Scrum
Methodology Time taken
How we built Talentpioneer
6 x 1 week
Technology
Kotlin,
Node.js
How we build Talentpioneer
One Week in a Squad
Monday

Planning
Wednesday

Refinement
Friday

Demo +
Retrospective
Tuesday

Focus Work Time
Thursday

Focus Work Time
1 Iteration or Sprint
Monday: Planning
• We plan what we want to work on this week
• We identify how many Tasks we can get done within the week.
• We commit to a goal that we want to achieve this week
Tuesday: 100% Focus for all developers
• Quick Update in the morning (Daily) => What did we work on yesterday, what
will we work on today
• Getting things done
How we built Talentpioneer
Wednesday: Refinement
• Daily
• Refinement
• We get together to talk about the
next tasks
• We look at them and identify missing
information, design
• We estimate how long they will take
Thursday: 100% Focus for all developers
• Daily
• Getting things done
Friday: Demo
• The Team shows what they achieved this week
• Great touchpoint with Talentpioneer to gather feedback
• Direct feedback to the teams is important to always have a common
understanding of the product (customer + team)
Friday: Demo
How we built Talentpioneer by Productsquads
How we built Talentpioneer by Productsquads
Friday: Retrospective
• The Team identifies what went well this week and what can be improved.
• This is a crucial mechanism to ensure quality & speed
• Small problems become big problems, if you talk about them to late
Friday: Retrospective
How we built Talentpioneer
Validation3
After every week we talk to
customers again and validate
our current implementation
state
How we built Talentpioneer
Build-Measure-Learn
Learn
Build
Measure
Ideas
Data
Product
How we build Talentpioneer
One Week in a Squad
Monday

Planning
Wednesday

Refinement
Friday

Demo +
Retrospective
Tuesday

Focus Work Time
Thursday

Focus Work Time
1 Iteration or Sprint
How we build Talentpioneer
Why can we not simply do this:
Ideation
Implementation
Validation
💡
$
💰💯
How we built Talentpioneer
Key Takeaways
• Talk to your users. Test Test Test!
• Always be involved in the development process
• You know your business best
• Make your development process as transparent as possible for everyone
• Share results early with all Stakeholders
• DON’T DO WATERFALL. DO SMALL ITERATIONS. 1-2 weeks
How we built Talentpioneer
Questions? Get in touch
Sebastian Borggrewe

Founder & CEO
+49 17624873783

sebastian.borggrewe@

productsquads.com

Mehr Informationen:

www.productsquads.com



Productsquads GmbH

Erika-Mann-Straße 11

80636 München

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How we built Talentpioneer by Productsquads

  • 1. Inside Digital Product Development 
 How we built Talentpioneer
  • 2. Sebastian Borggrewe • CEO, Productsquads • Techie by Trade, Product Developer by Heart • 15+ years professional digital product development experience • As Developer • As Product Manager • As CTO
  • 3. Goals of this talk • You will learn • what Talentpioneer is • how digital products are build today (no bullshit, no ferry tales) and what methodology is state of the art • how you as a customer are ideally integrated into the process of digital product creation • how digital teams really work (remote edition) How we built Talentpioneer
  • 5. Project Summary • Technologies • App (Android) • Backoffice application (Firebase) 8 weeks Time taken Teamsize How we built Talentpioneer 4
  • 6. Productsquads Founded: 2018
 Location: Munich
 Core Competence: Development of complex digital products & product teams Products: Customer Facing
  • 7. CTO-as-a-service • We become the products/companies CTO • The CTO comes within a Productsquad consisting of • Designers • Developers • Data Scientists • … Productsquads Family
 (Invite-Only Expert Network)
 
 Core Competency Software Development & Design Productsquads Core Competency Product- & Projectmanagement
  • 9. Productsquad Talentpioneer How we built Talentpioneer This is the Client
  • 10. How we built Talentpioneer How we did it Ideation Implementation Validation
  • 11. How we built Talentpioneer Ideation1 The reason that you do ideation, is to find out what you need to build in order to achieve your goals.
  • 12. Ideation • During Ideation we find out • what we want to achieve • how we can achieve it • It usually starts with an idea or a problem • At the beginning we usually do not know whether it is an app, a chatbot, a website, a blockchain… yet Story Mapping Methodolody Time taken How we built Talentpioneer 4-6 hours
  • 13. Story Mapping What do we want to achieve? How we built Talentpioneer Goal Activity How can we achieve it? Story Subtask Development Ready Tasks Technical Subtasks STRATEGICTEAMLEVEL
  • 14. How we built Talentpioneer Implementation2 In order to nail implementation, you need a great team & a transparent process so you don’t waste any time or money.
  • 15. Great Team How we built Talentpioneer
  • 16. 100% Transparent How we built Talentpioneer
  • 17. Implementation Paper Prototyping Methodology Time taken How we built Talentpioneer 1 day • Prototypes are a great way of testing assumptions & validating them. • Why are we doing this? • takes little time • generates huge insight • easy to throw away!
  • 18. Paper Prototype How we built Talentpioneer Done with Marvelhttps://marvelapp.com/4c571b3
  • 19. How we built Talentpioneer Validation3 The reason that you do validation, is that you want to make sure that you are actually building the right thing.
  • 20. Testing the Product How we built Talentpioneer • Test with colleagues, friends and, most important, the customer early, even if it is just a power point slide or a paper prototype • Early feedback = • early learnings = • less money 🔥 = • more 💰 earned
  • 21. Validation User Interviews Methodology Time taken How we built Talentpioneer 1 weekend • We showed it to customers and let them use the prototype • customers = kids < 13 that play football
  • 22. Learnings • When you are 13, you do not have an email address • you most likely have a smartphone, which is an Android phone (technology identified) • We cannot test the tests, if we do not build them somehow How we built Talentpioneer
  • 23. The End • And then magically the final product appeared…
 • Well, noo. So we continued with 1.. How we built Talentpioneer
  • 24. How we built Talentpioneer Ideation1 We cannot test the tests, if we do not build them somehow! => Small interaction prototype for the pass test
  • 25. The Pass Test How we built Talentpioneer
  • 26. Implementation Interaction Prototyping Methodology Time taken How we built Talentpioneer 1 day • Interaction prototypes can be hacked (coded) or build with prototyping tools • i.e. Framer, Principle, Powerpoint
  • 27. How we built Talentpioneer Validation3 https://youtu.be/0o2q4t0BmpQ
  • 28. Learnings • The hardest test, could be executed. • The UI is not 100% perfect yet, but… • Done is better than perfect. How we built Talentpioneer
  • 29. How we built Talentpioneer So this does not happen just once? Ideation Implementation Validation 💡 $ 💰💯
  • 30. How we built Talentpioneer Waterfall… Ideation Implementation Validation 💡 $ 💰💯
  • 31. How we built Talentpioneer Agile Ideation Implementation Validation
  • 32. How we built Talentpioneer Build-Measure-Learn Learn Build Measure Ideas Data Product
  • 33. How we built Talentpioneer In order to nail implementation, you need a great team & a transparent process so you don’t waste any time or money.
  • 34. Great Team How we built Talentpioneer
  • 35. How do you get here? How we built Talentpioneer
  • 36. How do you get here? How we built Talentpioneer Prototyping
 2 weeks Technical Implementation
 6 weeks
  • 37. Great Team How we built Talentpioneer
  • 38. Technical Implementation • Scrum is an agile methodology that helps teams to iterate on problems and focus on one step at a time Scrum Methodology Time taken How we built Talentpioneer 6 x 1 week Technology Kotlin, Node.js
  • 39. How we build Talentpioneer One Week in a Squad Monday
 Planning Wednesday
 Refinement Friday
 Demo + Retrospective Tuesday
 Focus Work Time Thursday
 Focus Work Time 1 Iteration or Sprint
  • 40. Monday: Planning • We plan what we want to work on this week • We identify how many Tasks we can get done within the week. • We commit to a goal that we want to achieve this week
  • 41. Tuesday: 100% Focus for all developers • Quick Update in the morning (Daily) => What did we work on yesterday, what will we work on today • Getting things done How we built Talentpioneer
  • 42. Wednesday: Refinement • Daily • Refinement • We get together to talk about the next tasks • We look at them and identify missing information, design • We estimate how long they will take
  • 43. Thursday: 100% Focus for all developers • Daily • Getting things done
  • 44. Friday: Demo • The Team shows what they achieved this week • Great touchpoint with Talentpioneer to gather feedback • Direct feedback to the teams is important to always have a common understanding of the product (customer + team)
  • 48. Friday: Retrospective • The Team identifies what went well this week and what can be improved. • This is a crucial mechanism to ensure quality & speed • Small problems become big problems, if you talk about them to late
  • 50. How we built Talentpioneer Validation3 After every week we talk to customers again and validate our current implementation state
  • 51. How we built Talentpioneer Build-Measure-Learn Learn Build Measure Ideas Data Product
  • 52. How we build Talentpioneer One Week in a Squad Monday
 Planning Wednesday
 Refinement Friday
 Demo + Retrospective Tuesday
 Focus Work Time Thursday
 Focus Work Time 1 Iteration or Sprint
  • 53. How we build Talentpioneer Why can we not simply do this: Ideation Implementation Validation 💡 $ 💰💯
  • 54. How we built Talentpioneer
  • 55. Key Takeaways • Talk to your users. Test Test Test! • Always be involved in the development process • You know your business best • Make your development process as transparent as possible for everyone • Share results early with all Stakeholders • DON’T DO WATERFALL. DO SMALL ITERATIONS. 1-2 weeks How we built Talentpioneer
  • 56. Questions? Get in touch Sebastian Borggrewe
 Founder & CEO +49 17624873783
 sebastian.borggrewe@
 productsquads.com
 Mehr Informationen:
 www.productsquads.com
 
 Productsquads GmbH
 Erika-Mann-Straße 11
 80636 München