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What are importnat trends in marketing pracices?

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Sameer Mathur
Sameer Mathur

Managing a holistic marketing organisation for the long run (Kotler and Keller) - What are importnat trends in marketing pracices?

Marketing
1 of 18
WHAT ARE THE TRENDS IN MARKETING PRACTICES?
GLOBALISATION
DEREGULATION
MARKET FRAGMENTATION
CONSUMER EMPOWERMENT
WORLD HAS BECOME A DIFFERENT PLACE FOR MARKETERS!!
RE-ENGINEERING
FOCUSING
OUTSOURCING
MONITORING
CONSUMERS STARTED DISCRIMINATING PRODUCTS..
CONSUMERS TODAY ARE MORE SELECTIVE AND CONCSIOUS IN SPENDING
Marketers must improve and innovate continuously with time!!  Energy efficiency  Sustainability  Carbon foot print
MORE SOCIAL MEDIA LESS TRADITIONAL MEDIA
MARKETERS MUST THINK HOLISTICALLY
USE CREATIVE WIN-WIN SOLUTIONS TO BALANCE CONFLICTING DEMANDS
THANK YOU

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What are importnat trends in marketing pracices?