This is a lecture for entrepreneurship elective in Ateneo Graduate School in the Philippines, a leading school in MBA education. The presentation has been uploaded at slideshare for the convenience and ease of access of present and former students for the said elective. Since the presentation has been updated, the students get the newest and latest. The most difficult part in any entrepreneurial venture is determine which business to get into. This is often stymied mostly, by seeming overcrowding and lack of opportunity in the market place. The presentation says that there are many ways to seek for those opportunities.

1. ENTREPRENEURSHIP 101 Sp tting and Actualizing Business Ideas and Opportunities April 21, 2011

9. What don’t you see? Umbrellas and Raincoats for Sale Tulak Tirik Boys Andanyo Boys New Flood Control Projects Funeraria More Sale of Construction Materials

12. The Entrepreneurial Mindset sees a hole! “ CHERCHEZ LE CRANEAU” An opportunity to be in that market.

13. Wei Ji

14. Shouldn’t we make it Ji Wei ? We look first at the opportunity, and yes, recognize that there is danger.

15. OPPORTUNITY SEEKING

16. The Entrepreneurial Mindset OPPORTUNITY SEIZING OPPORTUNITY SCREENING OPPORTUNITY SEEKING

19. The Many Sources of Opportunity Macro- Environmental Sources Consumer Preferences, Piques & Perceptions Industry & Market Sources Talents, Hobbies, Interests, Skills, & Exposure New Knowledge Opportunities from the Unexpected Opportunities from the Future OPPORTUNITY SEEKING

24. Micro Market Analysis COMPETITION LOCATION CUSTOMER FGD, UAI Benchmarking, Competitor Research Traffic Count, Going to Office / Going Home For your enterprise, how do you do a micro market analysis?

25. MARKET – Food Eaten Outside the House For your enterprise, what are the markets? Fine Dining Casual Fast Food Street Food Chinese Grilled Italian Filipino International Japanese Mediterranean Seafood Fusion AB C DE FGHIJ...!? 

26. INNOVATION

44. YOU ARE THE INNOVATION!

45. You and your SKILLS

46. You and your IMAGINATION “ IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE” –Albert Einstein

47. You and your NETWORK

48. social networking stats Description / Focus No. of Reg’d Users General. Also for businesses and celebrities. 500 M General. Popular in US, Canada, Europe 245 M “ Microblogging“ in 140 characters or less 190 M General. Popular in South East Asian Countries 115 M Business Networking 80 M

49. You and your PURPOSE

50. You and TECHNOLOGY

51. YOU Welcome to your world!

56. You and your PASSION It is doing what you love doing, even when it hurts.

57. Live an INTERESTING LIFE! It’s a wonderful world! You are the universe’s greatest miracle.