I gave this presentation at the Association for Education in Journalism and Mass Communication Southeast Colloquium at Virginia Tech in March 2012. It draws upon my experience as a journalism instructor and as the magazine correspondent for PBS MediaShift, which has given me the opportunity to talk with a variety of magazine professionals about the challenges and opportunities of their industry's move into the digital age.
2. “Paper to Pixels”
• More than just a shift in delivery method...
• ...mindset, production process, content,
audience expectations, and more all have
changed!
3. Rethink Reporting
• Sports Illustrated: "There is no 'digital
department'"
• Produce multimedia alongside print content
• Co-teaching opportunities: tools + writing
4. Reimagine Narratives
• What other forms could traditional
magazine story types take when digital?
• How-to: Interweave
• Travel: Once Magazine
• Data: not just for newspapers
• Students need to see, touch innovations
6. Repurpose Social Media
• Beyond linking
• Incorporate aggregation and crowdsourcing
into magazine content: Ladies Home Journal
• Give readers opportunities to share digital
magazine content
7. Restructure Work
• Brainstorm partnerships for funding, free
labor
• Computer science faculty and students,
PR/ad students, campus web designers,
loyal alumni, local media, community
supporters
• Hacks/Hackers model
8. Reexamine Students’
Experience
• Time digital magazine release so students
can examine and reflect upon reader data
• Workload issues (also for faculty):
shoehorning multimedia into formerly
writing-focused courses
9. Reconsider “Magazine”
• What is a magazine anyway?
• Juan Señor, Innovation in Media: the
magazine as "content proposition"
• Is print format ideal or even necessary?
• Creative ways of using print: McSweeney’s
boxes
• No wrong answers
10. Reshape the
Magazine Mindset
• Collaborative
• Adaptable
• Imaginative
• Critical and ethical
• Use digital tools...don’t let them use us
11. Share Your Innovations!
• Conferences
• Blogs and Twitter
• (Model what we want students to do...)
Susan Currie Sivek
ssivek@linfield.edu
@profsivek
Editor's Notes
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\nCollect photos, audio, video while reporting to use on web, in tablet editions, in social media\n\nExample: Esquire video "story trailer" produced with digital interview recordings, 911 call, author's photos\n
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Beyond dissemination: community engagement, moderation\n\n
Hacks/Hackers as a model for collaboration\n
Workshops focused on various tech tools prior to enrollment in production course: certificate program?\n
Topic as mechanism for gathering related content; not a specific form, e.g., print\n\nPrint-on-demand is another option\n
Imagine user experience, audience’s desires...not what they want to do on their own\nCritical and ethical: analyze role of tools used, be sure they aren’t using us...\n