7. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] Derco center cambia a Derco repuestos. La razón es establecer una marcada diferencia entre el concepto de venta de automóviles y venta de repuestos. EVOLUCION FACHADA MATTA Propuesta PROCORP
8. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] Se agregó Repuestos Automotora Bilbao, en vez de utilizar solo repuestos Bilbao. La marca se despliega horizontalmente en el tono gris, independiente del color rojo, cuyo peso destaca la marca Derco repuestos, pero a la vez vinculando ambas marcas, lo que permite asociar Derco con Automotora Bilbao. EVOLUCION FACHADA MATTA Propuesta PROCORP
9. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] Se estableció un nuevo formato para el letrero mostrando las 3 marcas principales. De este modo aumenta la dimensión de ellas y así se crea un impacto visual potente hacia el cliente. EVOLUCION FACHADA MATTA Propuesta PROCORP
10. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] La paleta crece. La idea es aumentar la posibilidad de que los potenciales clientes que se movilizan en dirección al poniente, puedan encontrar el local y/o las marcas que están buscando. EVOLUCION FACHADA MATTA Propuesta PROCORP
11. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] En el acceso se ubicará una caja backlight. Debido a que la cortina permanecerá abierta, se propone este espacio como un buen lugar de exposición de marcas al transeúnte y los vehículos, a través de un dialogo entre intensidad de luz y color. EVOLUCION FACHADA MATTA Propuesta PROCORP
12.
13. Propuesta Interior Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
14. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
15. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
16. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
17. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
18. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
19. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
20. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
21. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
22. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
23. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
24. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
25. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
26. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
27. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
28. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
29. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
30. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
31. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
32. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
33. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
34. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
35. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
36. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
37. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]