This is a shorter version (approx 60mins) of the original "Everything A PM Should Know..." presentation. And includes social media problems.

1. Everything
A Project
Manager
Should
Know About
Social Media
Bas de Baar
ProjectShrink.com

2. Almost. Real Life.

3. Today.
Social Media
Communication
Eek!
Roadmap

4. Social Media examples
Social Media.

5. Blogs.

6. Social Networks.

7. Video.

8. Wiki.

9. Project Trouble.
Bad communication is
traditionally a project killer.

10. Virtual.
Flat.
Crowded.

11. Let people know how you
understood their message.
Feedback.

12. Digital Feedback.

13. Social Media.
Emphasis on
person behind
the message.

14. Filling Blanks.
When
talking to
someone
you don’t you fill in the
know... blanks with
what you do
know.

15. Groups.
We draw conclusions if
we associate someone
with a certain group.

16. Digital Groups.

17. Reputation.
What are you about?
Why should I believe you?

18. Profiles.

19. Water cooler.
“Does anybody know
anything about ...?”

20. Digital Water cooler.

21. Eek.
Social Media
Problems

22. Eek.
Not everyone wants to
participate.

23. Eek.
Just more noise.

24. Eek.
Revealing corporate
information.

25. Eek.
Misrepresenting the
company.

26. Roadmap.
Project
Professional
Personal

27. Project.
Enable your team to work as
if they are in the same room.

28. Project.
Three rules to boost your success:
#1: Exploit diversity
#2: Use tech to simulate reality
#3: Hold the team together
Source: “Can absence make a team grow
stronger?”, Majchrzak, Malhotra, Stamps and
Lipnack, Harvard Business review, 2004

29. Personal.
It’s not about the tool.
It’s about you, being
able to use it.

30. Professional.
It’s not about the tool.
It’s about you, connecting
to your community.

31. Thank You.
Bas de Baar
Bas@ProjectShrink.com